Recently, the super cute "Garlic Bird" doll from Wuhan has become popular. This small bird doll with garlic on its head and a round head can emit the playful Wuhan dialect "Garlic Bird, Garlic Bird" with just a gentle press on its belly. With its unique cute charm, it quickly becomes a favorite of tourists. Garlic bird "means" forget "in the Wuhan dialect. In 2024, cultural and creative designer Li Mango created this cute and silly doll with the original intention of making his wife happy, and creatively recorded the voice of his child speaking Wuhan dialect into it. Unexpectedly, this small design full of love became instantly popular on social media platforms, triggering a wave of "cloud buying" among netizens. To meet market demand, Li Mango quickly formed a team and officially launched the "Garlic Bird" doll. Once the product was launched, it was quickly snapped up. On March 28, 2025, the first "Garlic Bird" themed pop-up store in China was unveiled in a large shopping mall in Wuhan. The 5-meter-high giant cherry blossom pink "Garlic Bird" doll stands among them, attracting customers to stop and compete to take photos with it. Yang Bozhi, the person in charge of Wuhan Gift Culture and Tourism Industry Co., Ltd., introduced that more than 2800 people rushed into the store to buy on that day, with an average hourly turnover of over 10000 yuan. During this year's May Day holiday, "Garlic Bird" has become a popular souvenir for tourists visiting Wuhan. At the Yellow Crane Tower scenic area, tourist Ms. Chen joked, "I originally only wanted to buy a doll, but when I saw these small items with Wuhan dialect printed on them, they were all very interesting. Unconsciously, I bought a bunch of them." The rise of "dialect+cultural and creative" not only brings new consumption highlights, but also provides a new path for regional cultural inheritance. Wang Zhiqiang, deputy director of the Expert Committee of Wuhan Tourism Association, said that the success of "Garlic Bird" proves that regional culture does not need to deliberately cater to the stereotype of "being tall and tall". Just use creativity to open up the emotional resonance of young people, it can make "unfashionable" become "top class" and let the dialect move from "regional memory" to "national empathy". Nowadays, the "dialect+cultural and creative" model is constantly emerging in various regions. In Lanzhou, words and phrases with local colors such as "saving energy", "full happiness", and "bright and bright" are printed on cultural and creative products such as phone cases, clothes, hats, etc., and are popular among young people; In Changsha, the "Caoyazi" blind box, which combines Changsha dialect and subway elements, has sparked a buying frenzy... "Dialect+cultural and creative" is gradually becoming a new consumption trend, bringing unlimited new opportunities for regional cultural dissemination and consumption growth. (New Society)