On the morning of May 22nd, the 21st China (Shenzhen) International Cultural Industry Expo opened at the Shenzhen International Convention and Exhibition Center. This year's Cultural Expo will last for 5 days, with the theme of "Innovation Leads the Trend, Creativity Illuminates Life". Over 120000 cultural products will be exhibited, and more than 4000 cultural industry investment and financing projects will be displayed and traded on site. This year's Cultural Expo continues the exhibition mode of "comprehensive exhibition+professional exhibition", with a total of 8 exhibition halls, including 3 comprehensive halls and 5 professional halls, with a total exhibition area of 160000 square meters. Among them, the comprehensive hall includes the Cultural Industry Comprehensive Exhibition (Hall A, B), the Guangdong Hong Kong Macao Greater Bay Area Cultural Industry Innovation Exhibition, and the professional halls include the International Cultural Trade Exhibition, Cultural Consumption and Tourism Integration Exhibition, Art and Design · Fashion Life · Cultural Technology and Finance Exhibition, Film and Television · Copyright · Gaming and Esports Exhibition, Intangible Cultural Heritage · Arts and Crafts Exhibition. According to statistics, a total of 6280 government delegations, cultural institutions, and enterprises participated in this year's Cultural Expo both online and offline, an increase of 265 compared to the previous edition. In addition, 305 overseas exhibitors from 65 countries and regions around the world participated both online and offline, with internationalization accounting for 20%. Among them, there are 132 overseas exhibitors participating offline and 173 overseas exhibitors participating online; Covering 65 countries and regions, including 40 offline participating countries and regions and 25 online participating countries and regions. It is expected that more than 35000 overseas professional visitors from 110 countries and regions will participate both online and offline, including over 12000 offline attendees and over 23000 online attendees. This year's CIIE focuses on exploring effective mechanisms for the integration of culture and technology, reshaping the CIIE with artificial intelligence, highlighting its exhibition and trading functions, continuously improving its internationalization, marketization, specialization, and digitalization levels, and continuously stimulating cultural innovation and creativity. On the one hand, we must adhere to the cultural background, always prioritize culture, enhance cultural consciousness, and strengthen cultural confidence; On the other hand, it highlights technological empowerment by setting up an artificial intelligence exhibition area for the first time, inviting more than 60 well-known enterprises in the field of artificial intelligence to participate. Through innovative presentations of AI full application scenarios, AI technology performances, AI co creation interactions, etc., it presents new quality productivity, cultural industry new formats, and new consumption. As a national, international, and comprehensive cultural industry exhibition and trade fair, the CIIE is striving to move from being the "first exhibition of China's cultural industry" to being the "leading exhibition of international cultural industry", becoming an important engine for promoting the development of China's cultural industry, an important platform for promoting Chinese culture to go global, and an important window for expanding cultural openness to the outside world. (New Society)