Consumption is the ultimate demand and a key link and important engine for smooth domestic circulation. General Secretary Xi Jinping pointed out that "expanding domestic demand is not only related to economic stability but also to economic security. It is not a stopgap measure, but a strategic move. We need to accelerate the filling of domestic demand, especially the consumption gap, so that domestic demand can become the driving force and stable anchor for economic growth." The Political Bureau meeting of the Communist Party of China Central Committee held on April 25th pointed out that "enhancing the role of consumption in driving economic growth." In the rapidly changing Internet era, with the continuous emergence of new consumption scenarios, new formats, and new models, the impact of young people's consumption ability, consumption concepts, consumption patterns, etc. on the consumption market continues to increase. According to the data of the seventh national population census, there are about 400 million young people aged 14-35 in China. Continuously unleashing the consumption potential of the youth group, better meeting their consumption needs, can effectively drive innovation and upgrading in the consumer market, and help unleash the potential of domestic demand. Pay attention to the new consumption needs of the youth group. With the development of the economy and society and the improvement of people's living standards, the youth group is more sensitive to the quality of life, environmental atmosphere, etc., and generally has a higher acceptance of new things. Their new consumption demands reflect their pursuit of a better life, bringing new opportunities to the consumer market. From the perspective of the national economic cycle, consumption is the endpoint of quality improvement and expansion, as well as the starting point of industrial transformation and upgrading. Grasping the logical relationship between consumption upgrading and industrial upgrading, forming a virtuous cycle of demand driving supply and supply creating demand, is the key to promoting high-quality development. Grasping the demand of young people for personalized, quality-oriented, and experiential consumption is not only beneficial for cultivating new consumption growth points such as service consumption, intelligent consumption, and green consumption, but also for transforming more and more "new demands of young people" into "new opportunities for development" in the consumer market. It can also guide and drive supply, cultivate a group of new consumption scenarios with a wide driving force through technological innovation, promote the coordinated development of upstream and downstream industries, and drive enterprises to continuously innovate products and services. Therefore, it is necessary to attach great importance to the new consumption needs of the youth group, continuously release the consumption potential of the youth group, and fully leverage the driving role of consumption in the economic cycle. Grasp the new consumption characteristics of the youth group. The consumption of young people has distinct characteristics of the times. From focusing more on the practicality of the product itself in the past to increasingly emphasizing the emotional value brought by consumption, the consumption needs of contemporary youth are gradually expanding from the material level to the spiritual and cultural level. For example, young people often pay attention to both the practicality of products and the brand, design, and cultural connotations when shopping; Some young consumers actively participate in various cultural, artistic, sports and other activities to express themselves and meet their social needs through consumption; wait. This trend of consumption shifting from material pursuit to spiritual pursuit not only reflects the upgrading of young consumers' consumption concepts, but also promotes their own long-term development while meeting diverse and multi-level needs. In recent years, driven by new technologies and new demands, new consumption formats and scenarios such as "emotional consumption", personalized and experiential consumption, instant retail, and "China-Chic" products have emerged, which not only effectively stimulate the consumption willingness of young people, but also promote businesses to constantly create new consumption hotspots. To this end, it is necessary to accurately grasp the characteristics of consumption among young people in the new era, continuously innovate and enrich consumption scenarios, accelerate the development of new types of consumption such as digital, green, and intelligent, unleash the potential of diversified and differentiated consumption, promote the upgrading of consumption quality, and focus on promoting the "two-way rush" between the consumption demand of young people and the supply of new types of consumption. Create a new consumption landscape for the youth group. At present, the urbanization rate of China's permanent population has reached 67%, and cities have become the most concentrated and active areas for young population development. To promote consumption among young people, it is necessary to deeply grasp the dialectical relationship between youth development, urban development, and consumption growth. To give full play to the guiding role of youth development oriented city construction, and build employment, housing, and living environments that are suitable for youth development. Establish a sound public service system for youth employment, focusing on groups such as college graduates and the new generation of migrant workers, and expanding employment capacity; Strengthen employment guidance and vocational skills training, optimize the business environment, and encourage young people to innovate and start businesses through measures such as tax incentives and entrepreneurship subsidies, so that the youth group can have stable income and consumption. The government and society work together to strengthen the development and protection of the youth group, focusing on ensuring their basic housing, medical, and educational needs, alleviating difficulties such as marriage, love, childbirth, and child rearing, and enabling the youth group to have no worries and dare to consume. Increase the supply of high-quality consumer goods in the fields of green, digital, and health, such as new energy vehicles, smart home appliances, and organic food. Integrate scenarios such as the first launch economy, cultural tourism economy, and "artificial intelligence+consumption" into the construction of youth development oriented cities to improve the quality of consumption supply and make young people willing to consume. (New Society)