On May 21st, the launch ceremony of the "Beijing Faner" short video competition was held in Beijing. As the first short video competition in China to focus on the integration of "culture+", the competition relies on the mechanism of "government guidance, platform empowerment, and public participation", and builds a "digital link" for the integration of culture, commerce, sports, and tourism through cloud dissemination and offline scene linkage, injecting new momentum into the prosperity of the capital's culture. As a national cultural center and science and technology innovation center, Beijing's short video industry has gathered the most influential large-scale platforms, the most active content producers, and the most leading development model, providing important support for the development of the capital in the new era. The "Beijing Faner" short video contest was co sponsored by the Publicity Department of the Beijing Municipal Party Committee, the Municipal Party Committee Cyberspace Office, and the Beijing Radio and Television Bureau, and co hosted by Tiktok, Kwai, Weibo, Baidu, and Beijing Radio and Television. The competition is themed around "New Charm of Ancient Capital, Fashion Vitality, Beijing Flavor Fireworks, and Scientific and Technological Innovation Power", aiming to use short videos as a medium and public interaction as a wing to plan and organize with new ideas and mechanisms, actively expand and enhance the charm of the city, showcase China's image, and empower new paths and opportunities for integrated development. The launch ceremony was attended by a variety of highlights. In the opening show of the Creative Beijing Trend, the virtual "Electronic Rabbit God" performed a mixed version of "Beijing Welcomes You", combined with the large screen AIGC generated Beijing city image, forming a unique visual feast and quickly igniting the atmosphere on site. Release a set tone video at the event site to set the shooting tone for the competition. Relevant principals of the four major platforms, Tiktok, Kwai, Weibo and Baidu, came on the stage in turn to release the "Beijing Fan Shang Fen Guide". Starting from May 21st, participants can receive millions of traffic support, creative incentives, and hot search assistance by posting videos with # Beijing Fan'er # and seasonal theme topics. Each platform will launch innovative gameplay such as AI generation tools and digital check-in maps to help creators deeply explore the cultural connotations of Beijing. The attending guests jointly participated in the launch phase of "Shooting! Ten Thousand Screen Resonance", with multiple split screens synchronously lit up, forming a stunning visual matrix. The "Beijing Faner" short video competition has officially started its annual collection, with the first season focusing on "New Charm of Ancient Capital" and encouraging creators to create around the historical charm of "One Axis and Three Belts" and popular check-in spots. At present, the competition has organized nearly a hundred bloggers to visit benchmark projects such as the "See Yin Shang" exhibition, promoting the transformation of cultural flow into offline economic growth. In the coming year, the competition will continue to gather the creative power of the whole people, so that "every moment", such as street sketches of Hutong people, AI pictures of technology geeks, ingenuity stories of time-honored stores, and new stories of benefiting the people in Winter Olympic venues, will become a tower, inject new momentum into the cultural prosperity and development of the capital, show the capital practice of Chinese path to modernization to the world, and draw a digital scroll of Chinese path to modernization in Beijing. (New Society)