Hong Kong launches 9 popular tourism projects to promote tourism everywhere

2025-05-21

On the 20th, the Hong Kong Special Administrative Region government held a press conference to announce the first phase of the "Development of Tourism Hotspots Working Group" and the implementation of nine tourism hotspot projects, namely: Hong Kong Industrial Brand Tourism, Victoria Park Market, Tamar Purple Flower Wind Chime Wood Garden, Deep Tour of the Old City Central with Featured Communities, Deep Tour of Hong Kong Dragon City with Featured Communities, Discipline Vanguard Parade, Opening of the Old Yau Ma Tei Police Station, "Four Mountains" Tourism, and Revitalization of the Former Hung Hom Railway Freight Terminal. It is reported that the projects announced this time cover various types, covering Hong Kong Island, Kowloon, and the New Territories, reflecting Hong Kong's characteristic of "tourism everywhere", including characteristic tourism, ecological tourism, cultural tourism, etc., which complement the development direction proposed in the "Hong Kong Tourism Development Blueprint 2.0". The Deputy Secretary for Administration of the Special Administrative Region Government, Cho Wing hing, stated that the new normal tourism model and the preferences of tourists are increasingly emphasizing the "Hong Kong flavor" of tourist hotspots. The common feature of the 9 projects is that they have Hong Kong characteristics, are innovative or provide new experiences, and have high "check-in" value. The "Development of Tourism Hotspots Working Group" believes that in addition to considering creating new scenic spots, it is also necessary to integrate and connect existing tourism resources, deeply enrich their content, and create tourism hotspots that are attractive to tourists and not to be missed. By enhancing both hardware and software, passengers can enjoy a brand new, in-depth, three-dimensional, and fun experience. The SAR government will actively collaborate with the industry, mobilize various resources for market promotion, and organize innovative tourism routes and products for relevant customer groups based on the characteristics of different hot projects, in order to enhance the attractiveness of the projects. I believe that through joint efforts, Hong Kong's tourism industry will usher in new prosperity. ”Zhuo Yongxing said. The SAR government proposed in the 2024 policy address to establish a "Development Tourism Hotspot Working Group" to accelerate the exploration and promotion of tourism hotspot projects, enrich tourists' travel options, and provide them with better experiences. (New Society)

Edit:He Chuanning    Responsible editor:Su Suiyue

Source:Xinhua

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