From offline to online, this generation of young people is increasingly fond of museums. Data shows that the National Museum of China had over 60% of visitors under the age of 35 last year, and the sales of the "Fengguan" IP series exceeded 100 million yuan. Young people are the main consumers in the hot museum cultural and creative market. On social media, young people are constantly sharing their "second creations", and each "cultural relic specimen" has become a creative inspiration and a portal to time travel. Because it is fresh, I love it. The cultural relics collected in museums come to life and come out, touching the cultural DNA of young people. In the Luoyang Museum, young people feel the emotional connection spanning thousands of years through imitating cultural relics and "checking in"; Gansu Provincial Museum, a new space for cultural and creative IP, integrates cultural relics into modern life; Jiangsu Nanbo's "Little Powder Furnace" not only has touchable digital exhibitions, but also its own cultural and creative "CP"; The Hunan Provincial Bojue Cat Pattern has jumped onto the streets and become a "flash mob" to the public... By exploring the connotations of cultural relics, innovating presentation methods, and applying technological empowerment, museums have made cultural expression more trendy and cultural exhibitions a new trend in the creative transformation and innovative development of excellent traditional Chinese culture, achieving a "two-way rush" to meet the cultural needs of young people. Endless love, sustainable inheritance. Some people have raised the question of whether humorous cultural relics will dissolve the weight of history? Will the cultural and museum activities of 'tidying up' make the cultural experience of young people just 'follow the trend'? Falling in love with a museum because of one IP; Because of a museum, heading to a city. With their passion, many young people have become online "history guides" and cultural and creative designers, choreographing, painting, and telling stories based on cultural relics. Starting from the touched cultural DNA, strengthening cultural confidence in daily life without realizing it, and injecting more vitality into museums through youth narratives, this is the answer given by contemporary young people. The "opening methods" of museums are more diverse, and IP shaping is more deeply rooted in people's hearts, including "cultural heritage+social networking", "cultural heritage+consumption", and "cultural heritage+technology". Young people's love for museums is not just about visiting exhibitions and checking in. From cultural and creative design to curation, from in-depth research to digital dissemination, young people will bring more youthful energy to the development of museums. (New Society)