Consumption is an important engine for China's economic growth. In recent days, many regions have successively introduced or deployed a new round of policies to expand domestic demand and promote consumption. On April 22, the General Office of the People's Government of Jilin Province issued the "Implementation Plan for the Special Action to Boost Consumption in Jilin Province", which proposed to allocate 300 million yuan from provincial finance by 2025. After a 1:1 ratio between the province and the city or county, 600 million yuan of consumption vouchers will be issued to support promotional activities in various regions; On the same day, Liaoning Province issued the "Six Policies to Boost Consumption in Liaoning Province". There is still a batch of policies to boost consumption on the way. On April 22, Guangdong Province held an executive meeting of the provincial government to review the "Implementation Plan for Guangdong Province's Special Action to Boost Consumption", emphasizing the need to fully tap into new consumption growth points, optimize the "buy and refund" service for outbound tax refunds, actively promote inbound consumption, launch a series of cultural and tourism promotion activities in conjunction with the "May Day" and Dragon Boat Festival holidays, seize the opportunity of the 15th National Games to ignite the trend of sports consumption and health consumption, vigorously develop new technology application scenarios such as artificial intelligence, robots, and low altitude economy, and accelerate the cultivation of new types of consumption; On the same day, Wang Hao, Secretary of the Zhejiang Provincial Party Committee, emphasized during a special investigation on inbound tourism and foreign trade work in Hangzhou that we should seize the "May Day" peak consumption season, innovate diversified consumption scenarios, actively promote the application of the "Zhejiang Tourism" big model, and create a batch of popular consumer products and hotspots. Zhu Keli, Executive Director of the China Information Association and Founding President of the National Research Institute for New Economy, stated in an interview with reporters that the recently launched stimulus consumption policies in various regions mainly focus on cultural and tourism consumption, accelerating the update of bulk consumption, digital consumption innovation, and people's livelihood areas. These policy combinations not only provide immediate short-term stimulus, but also include long-term considerations for cultivating a new consumer ecology, reflecting the balanced thinking of local governments in addressing both symptoms and root causes in economic recovery. Household appliances and other bulk consumption have the characteristics of high consumption proportion, long industrial chain, and strong driving force. On April 23rd, the person in charge of the Consumer Promotion Department of the Ministry of Commerce discussed the situation of China's consumer market in the first quarter of 2025, stating that the effect of exchanging old for new in the first quarter was significant, and the sales of green and intelligent products grew rapidly. From the perspective of the new round of support policies in various regions, the exchange of old for new will continue to increase in quantity. Taking Jilin as an example, the above-mentioned Implementation Plan of Jilin Province's Special Action to Boost Consumption proposed that on the basis of making good use of the national super long term special treasury bond funds in the year, the provincial finance would allocate another 200 million yuan to strengthen support for the implementation of consumer goods trade in; Establish mechanisms such as "buy and pay", "pay and deduct", "buy and get free", "send new and collect old", and "door-to-door service" in the fields of home appliances, mobile phones, home decoration, etc., to enable policies to directly reach consumers and enhance their sense of gain. Fu Yifu, a special researcher at Su Shang Bank, told reporters that in the second quarter, amid repeated external uncertainties, it is expected that the policy efforts to stabilize domestic growth and expand domestic demand will be further intensified. With the continuous promotion of a package of measures to stabilize growth and the gradual manifestation of the synergistic effect of various policies to promote consumption, it is expected that the sustained positive trend of the consumer market will continue. Zhu Keli believes that in the near future, cultural and tourism consumption will benefit rapidly from the May Day holiday and policy support, and the issuance of a new round of consumption vouchers in various regions will also have an immediate boost to instant consumption such as catering and supermarkets. When it comes to how to stimulate market vitality and better unleash consumption potential, Fu Yifu said that firstly, further innovate online and offline consumption scenarios, fully consider consumers' consumption demands in different consumption scenarios, and stimulate their consumption willingness; Secondly, further optimize consumer supply, continuously enrich product categories, improve product and service quality, and cater to the objective trend of consumer upgrading; Once again, efforts should be further intensified to stabilize employment, with the key being to stabilize the operation of small and medium-sized enterprises through various measures such as tax reduction and fee reduction, subsidy distribution, reduction of layoffs, and increased financial support, thereby stabilizing the employment market and enabling more and more people to have a more stable source of income and dare to consume; Finally, further improve the social security system, especially by properly handling residents' elderly care and medical issues, and addressing the concerns of the public's consumption. (New Society)