Why China Decodes the "Double World Heritage" of Nature and Culture in Mount Wuyi: Scenery Charm Nurtures Tea Fragrance

2025-04-24

As a world cultural and natural heritage site, Mount Wuyi, with its unique geographical environment and climate conditions, breeds high-quality Wuyi rock tea. Wuyi rock tea has a long history, unique aroma, and precious value. As early as the 18th century, tea produced in Mount Wuyi had become popular in Europe. Dahongpao is the most famous variety of Wuyi rock tea and has also been presented as a national gift to foreign dignitaries, fully demonstrating the precious value of Dahongpao. The word 'tea' is broken down to mean 'a person among plants and trees', vividly interpreting the concept of harmonious coexistence between humans and nature. As the birthplace of oolong tea and black tea in the world, Mount Wuyi has frequent production and living activities represented by tea industry and tourism, and has also faced the contradiction between ecological protection and economic development. In recent years, the local government has comprehensively considered the production and life of the people, and through the construction of ecological tea gardens, has achieved the improvement of tea industry quality and efficiency while strictly protecting biodiversity, exploring a win-win path between ecological protection and economic development. Moreover, based on the "Double World Heritage", Mount Wuyi has also created a trump card of "culture+tourism". Tea culture research, immersive experience of Zhu culture... The way of playing in Mount Wuyi is constantly upgrading, and tourists are no longer just "here to visit", but really "travel" into the history and culture of Mount Wuyi. The data shows that in 2024, Mount Wuyi will receive 33.02 million tourists, realize tourism revenue of 35.2 billion yuan, and extend the average length of stay of tourists from 2 days to 3 days. (New Society)

Edit:Momo    Responsible editor:Chen zhaozhao

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