It was learned from the press conference held by the Ministry of Culture and Tourism on the 21st that this year's "5.19 China Tourism Day" will be themed "Beautiful Mountains and Rivers, Beautiful Journey" and will hold a series of activities such as theme days and theme months. On the day of the theme day event on May 19th, the Ministry of Culture and Tourism and the People's Government of Zhejiang Province will jointly hold the main venue event in Ninghai County, Ningbo City. Each province (region, city) branch venue will also carry out a series of activities based on regional characteristics. The theme month runs from April 21st to May 31st, and includes cultural and tourism activities that benefit the people, inbound tourism promotion activities, civilized tourism activities, and activities to optimize the consumption environment. Various regions will focus on the seven major scenarios of "food, housing, transportation, travel, shopping, entertainment, and learning", and launch a series of measures to benefit and entertain the people. Li Xiaoyong, Deputy Director of the Market Management Department of the Ministry of Culture and Tourism, introduced that this year's "5.19 China Tourism Day" highlights the benefits and enjoyment of the people. During the theme month, various provinces (regions, cities) will guide tourist attractions, travel agencies, hotels, homestays, theaters, etc. to launch promotional activities such as ticket reductions, discount packages, and joint ticket discounts, and concentrate on launching cultural and tourism consumption voucher packages. Each platform's cooperative unit plans to invest more than 1 billion yuan in subsidies for the benefit of the people, and various regions plan to introduce more than 6000 measures for the benefit of the people, further stimulating the enthusiasm of the whole nation to participate and the potential for tourism consumption. The number of cooperative units for this year's China Tourism Day has expanded to over 60, and the coverage of the "5.19 China Tourism Day" event has been expanded through cross-border cooperation. Various regions are guiding nighttime cultural and tourism consumption clusters, tourism leisure blocks, tourism resorts, and various cultural and tourism operating units to actively participate, widely benefiting residents and tourists. The Ministry of Culture and Tourism will also work with relevant departments to continuously improve the convenience level of inbound tourism, enrich the supply of inbound tourism products, and widely promote the national tourism image of "Hello! China" globally, continuing to promote the development of inbound tourism. (New Society)