On April 13th, the 5th China International Consumer Goods Expo (referred to as the "Expo") opened in Hainan. This grand event brought together more than 1700 companies and 4100 well-known brands from over 71 countries, with a participation scale far exceeding the previous four editions, fully demonstrating the international community's firm confidence in China's development prospects. Li Jialin, Chief Partner of KPMG China South China, stated at the opening ceremony of the Consumer Expo that it not only provides a platform for open cooperation for global enterprises, but also further showcases cutting-edge consumer trends in China and the world. It is of great significance for vigorously boosting consumption, promoting high-quality development, and expanding high-level opening-up to the outside world. Strolling through the Consumer Expo site, the reporter deeply experienced the innovative charm that is different from previous editions. The international influence and global recognition of the Consumer Expo continue to rise. It not only showcases a wide range of specialty products, but also builds a multi format consumption integration platform, accurately connecting with high-quality life, allowing visitors to personally experience the new mode of business travel, culture, sports and health integration consumption that is within reach, effectively stimulating the unlimited potential of service consumption. As a grand event in the field of consumer goods, the Consumer Expo has become the core engine for global enterprises to share the dividends of the Chinese market and lead the trend of consumer upgrading, building a brilliant stage covering the entire industry chain for global enterprises. This year, the UK served as the guest of honor at the Consumer Expo. The reporter saw at the UK Pavilion that it gathers representative British brands in the fields of fashion, outdoor equipment, home goods, consumer health, jewelry, footwear, and food and beverage. On the exhibition booths of countries such as France, Switzerland, Ireland, Czech Republic, and Canada, there are many products from overseas companies, who are using the Consumer Expo platform to explore the Chinese market and better "enter". Nancy, the general agent of Czech Flumin Ice Age Water in China, stated in an interview with reporters that Flumin has participated in the Consumer Expo for five consecutive years, bringing not only the expansion of sales channels and the improvement of brand awareness, but also the opportunity to communicate with exhibitors and buyers from all over the world, gain a deeper understanding of market demand and industry trends. Wu Suguo, President of Hainan Gaopei Dairy Co., Ltd. (hereinafter referred to as "Gaopei"), told reporters that this year's Consumer Expo is positioned as a "boutique route" and is committed to presenting international consumer goods. The new product of Gaopei grass fed milk powder has made its debut and successfully expanded its market through the Consumer Expo, with sales performance expected to steadily increase. In terms of domestic enterprises, well-known companies in the industry such as iFlytek, Bubble Mart, and Yihang Intelligence have fully demonstrated their achievements in cutting-edge technology through the stage of the Consumer Expo. As an old face of the Consumer Expo, iFlytek showcased multiple AI products, covering fields such as AI office and AI learning, attracting many viewers to stop and experience. Zhan Wenyu, vice president of iFLYTEK, said that the Consumer Expo provides a platform for enterprises to display innovative achievements. iFLYTEK will continue to use this platform to convey the value and charm of China's AI technology to global consumers, narrow the distance between consumers and cutting-edge technology, and promote global consumers to experience the innovation and convenience brought by technology. Relying on the advantage of the "Buy Global, Sell Global" platform, the Consumer Expo is not only a showcase for global consumer goods, but also a strategic highland for domestic and foreign enterprises to share opportunities in China and promote high-quality development. Through the deep integration of international display, debut economy, and innovative service scenarios, the Consumer Expo further unleashes consumer potential and helps global enterprises achieve sustainable development and leapfrog growth in the Chinese market. The integration of business, travel, culture, sports, and health has sparked a new wave, shuttling between the major exhibition halls of the Consumer Expo. The reporter captured a unique new trend of consumption - the trend of multi format consumption integration of business, travel, culture, sports, and health, which has become a major highlight of this year's Consumer Expo. For example, between the main venue, Hainan International Convention and Exhibition Center, and the sub venue, Haikou International Duty Free City, there are automatic buses provided by companies such as MogujiaLian Information Technology Co., Ltd. to enhance the exhibition experience for buyers and visitors. Commercial promotional videos for this exhibition are also played on the buses. The sub venue Boao Lecheng International Medical Tourism Pilot Zone has launched a full chain of international medical tourism services including physical examination, rehabilitation, and medical aesthetics, forming a linkage effect with the Consumer Expo. The Sanya Yacht Club venue is even more ingenious, creating a series of diversified consumption scenes such as "yacht+wedding dress" and "yacht+diving", vividly showcasing the infinite charm of water fashion life. Exhibitors are exploring innovative ways of consumption scenarios in diverse forms. The Daoxiangcun booth not only displays a series of representative city gifts, but also focuses on the introduction of palace Dim sum with profound cultural heritage, such as "Dim sum hall", "jade seal cake", etc., as well as the "dessert tour to the west" series depicting Chinese classics. Shi Yan, Deputy General Manager of Beijing Daoxiangcun Food Co., Ltd., stated in an interview with reporters that the new landscape of integrated consumption of business travel, culture, sports, and health is nurturing unprecedented market opportunities. Consumers are no longer satisfied with a single shopping demand, but more inclined to experience consumption. At the same time, the empowerment of technology has also brought a new immersive experience, opening up a Xintiandi for the innovation of consumption scenarios. For traditional enterprises, the simple superposition of business formats, although easy to replicate, has also led to intensified homogeneous competition, which is undoubtedly a new challenge that urgently needs to be solved. Therefore, brands need to deeply explore their own IP and cultural connotations, implement differentiated business strategies, in order to stand out in the fierce market competition Shi Yan said. The integrated consumption scenario of business travel, culture, sports, and health has formed a diversified and innovative consumption model through the deep integration of five major fields: commerce, tourism, culture, sports, and health. The Consumer Expo has provided a broad stage for participating companies to showcase the integration of business, travel, culture, sports, and health consumption scenarios. With the power of technology, innovative scene design, and the support of relevant policies, companies can create immersive and diversified consumption experiences, accurately meeting consumers' pursuit of high-quality life. General Bao, CEO of Fosun Tourism Culture Group, told reporters that currently, consumers' demand for tourism culture is gradually shifting from the traditional single "sightseeing" model to a more quality and experiential "vacation" model. 'Vacation' means that tourists stay at a destination for a longer period of time, and also means that they hope to fulfill their diverse needs such as entertainment, parent-child, shopping, sports, and health care in one place. This trend brings unprecedented opportunities for the creation of integrated consumption scenarios for business travel, culture, sports, and health. But behind the opportunities are also challenges, such as the continuous innovation pressure of cultural and tourism content supply, and the test of comprehensive capabilities of enterprises by the integration of multiple industries. Whoever can truly make a sense of 'integration' will stand out in the new round of tourism consumption upgrading General Bao stated. The policy of promoting consumption has triggered a warm response. As the terminal demand of economic activities, consumption not only concerns the steady growth of the national economy, but also carries the deep expectations of the people for a better life. On March 17, Li Chunlin, Deputy Director of the National Development and Reform Commission, introduced at the press conference held by the National Reform Office that in 2025, 300 billion yuan of ultra long-term special treasury bond funds will be allocated to support the expansion of consumer goods in exchange for new. This amount of funds has doubled over last year, and the first 81 billion yuan has been delivered to local governments in early January. The policy of promoting consumption is still upgrading. In March, the General Office of the Communist Party of China Central Committee and the General Office of the State Council jointly issued the "Special Action Plan for Boosting Consumption", which carefully planned 30 policy measures in eight major parts to boost consumption from multiple dimensions. Zhang Tianbing, the head partner of Deloitte Asia Pacific Consumer Goods and Retail Industry, told reporters that the policy aims to promote synergy between supply and demand, accelerate the introduction of measures to increase residents' income and reduce their burden, improve social security, increase residents' income through multiple channels, and continuously improve residents' consumption ability on the demand side; On the supply side, it not only activates traditional production momentum, but also provides structural growth space for new formats and tracks. At this year's Consumer Expo, numerous exhibitors showcased preferential policies such as trade in and consumer subsidies, attracting the attention of many attendees. Xiong Jian, the head of the office of Hangzhou Tea Factory Co., Ltd., stated in an interview with reporters that consumer subsidies are undoubtedly a key measure to activate consumption potential, but this also puts forward more stringent requirements for enterprises, that is, they must launch products that truly meet consumer needs and cater to the preferences of different consumer groups in order to further unleash consumption potential. To this end, they have launched multiple new products this year, further refining their consumer scenarios and strengthening the differentiated features of their products. Zheng Mingju, the head partner of retail and consumer goods at Anyong Greater China, told reporters that the "Special Action Plan to Boost Consumption" has brought multiple benefits to the consumer goods field, among which the support for "artificial intelligence+consumption" is expected to accelerate the development of new business models such as smart wearables and unmanned retail. This year's Consumer Expo not only fully demonstrates the enormous attractiveness and development potential of the Chinese market, but also provides a high-end platform for global enterprises to share opportunities and co create the future. On this platform, enterprises from different countries and regions compete and showcase on the same stage, exchange and cooperate, and jointly explore new paths for business development. (New Society)