Recently, the General Office of the State Council forwarded the Ministry of Commerce's "Several Measures to Support the Cultivation and Construction of International Consumer Center Cities" (hereinafter referred to as the "Measures"), supporting Shanghai, Beijing, Guangzhou, Tianjin, and Chongqing to accelerate the cultivation and construction of international consumer center cities, create a globally attractive consumption environment, comprehensively expand domestic demand, and expand high-level opening up to the outside world. The relevant person in charge of the Ministry of Commerce said that he would guide the five cities to better play a leading role in demonstration, create an international consumption scene, enrich quality consumption supply, innovate diversified consumption scenes, and strive to create a model city with prosperous commerce, prosperous market and people's satisfaction for Chinese path to modernization. Innovative and diversified consumption scenarios focus on consumption, and the five cities mentioned in the Measures continue to present new highlights. Recently, the "Chongqing Meets Cambodia - 'Chongqing Flavor 360 Bowl · Shapingba Hot Pot Carnival'" event organized by the People's Government of Shapingba District, Chongqing, was held simultaneously at Ciqikou Ancient Town in Shapingba and Morgan Tianyu Square in Phnom Penh, Cambodia. The unique and charming specialty cuisine has made consumers linger and forget to leave. In Shanghai, China Construction Bank Yangpu Branch and Oriental Shopping jointly created the "Magnolia Yangpu Riverside People's City Live Streaming Room", which innovatively launched a new model of "finance+scene+service", building a comprehensive service platform that integrates financial benefits, elderly friendly science popularization, and scene experience. The reporter learned from the Shanghai Municipal Commission of Commerce that this year, Shanghai will accelerate the development of live streaming economy, create the third batch of live streaming e-commerce bases, and expand the promotion and application of artificial intelligence in the commercial field. In Beijing, the food consumption map of Mentougou District's "Seeking Taste in Spring and Going to Flower Festival Together" was officially released on March 28th. The map covers 11 food points on two travel routes, National Highway 108 and National Highway 109, connecting the beautiful scenery of spring with consumption activities in a comprehensive and deep way. This year, we will promote the deep integration of commerce, culture, and tourism, and achieve an organic linkage between the 'flower viewing economy' and 'experiential consumption', "said Chen Yue, Deputy Director of the Mentougou District Bureau of Commerce. At present, the number of Chinese time-honored brands in five cities accounts for nearly one-third of the country's total, and the proportion of imported consumer goods exceeds half of the country's total Li Gang, Director of the Market Operation and Consumption Promotion Department of the Ministry of Commerce, said that in the past three years, the Ministry of Commerce, together with relevant departments and five cities, has closely focused on "international", "consumption", highlighted "center", and achieved positive results in promoting the cultivation and construction work. The international consumption environment continues to improve, the global high-quality consumption resources are accelerating their aggregation, the construction of iconic commercial districts has achieved initial results, and diversified consumption scenarios continue to innovate. In recent years, five cities have continuously improved their commercial space layout, promoted the transformation and upgrading of commercial facilities, and created a new consumption highland by implementing multiple practical measures. Nowadays, the Measures have brought new benefits to the cultivation and construction of international consumption center cities. Actively promoting the first launch economy, supporting high-quality domestic and foreign brands to carry out new product launches and exhibitions, and providing customs clearance convenience for imported first launch new products. At the same time, support cross-border cooperation between time-honored brands and new consumer brands to create more new products. In terms of consumer promotion activities, we will organize the "Buy in China" series of events, further optimize the approval and safety permit processes for commercial performances, sports competitions, and other activities, and increase the proportion of sellable (issued) tickets for these large-scale mass activities while ensuring safety. In terms of improving the quality and expanding service consumption, we will vigorously develop the sports event economy, promote sports events to enter scenic spots, neighborhoods, and commercial districts, and cultivate the brand project of "traveling with events". Support the use of shopping centers, malls, and other places to create new spaces for distinctive performances. The data shows that in 2024, the number of inbound foreigners in five cities will increase by about one time compared with the previous year, accounting for about 30% of the country; The number of departure tax refund shops accounts for about 60% of the country's total, and the sales of departure tax refunds account for over 70% of the country's total. To optimize the entry policy and consumption environment, the Measures propose to expand the scope of unilateral visa free countries in an orderly manner, enhance the effectiveness of visa free transit policies for foreign personnel, and promote regional linkage of transit visa free policies in relevant cities. Optimize the customs clearance procedures for foreign personnel entering the country, and provide a package of services such as entry service guide, communication service, foreign currency exchange, mobile payment, etc. in the entry area. How to unleash the potential for demand growth and leverage the radiating and driving role of international consumption center cities has become the key to boosting consumption work. Since the beginning of this year, five cities have actively taken measures to promote the release of demand growth potential. Not long ago, Guangzhou introduced several measures to promote the high-quality development of e-commerce, further accelerating the digital transformation of traditional commerce and trade industry. The relevant person in charge of Guangzhou Municipal Bureau of Commerce said that they will support e-commerce enterprises to grow and strengthen. For enterprises that meet certain conditions in terms of online retail sales and growth rate of physical goods, they will be rewarded with 1.5 million to 10 million yuan in a graded and graded manner. Sun Jiannan, Director of the Tianjin Municipal Bureau of Commerce, introduced that in 2024, Tianjin will hold over 2000 landmark events to promote consumption. In 2025, Tianjin will promote the revitalization of carrier formats such as commercial establishments, establish duty-free shops within the city, and develop the street economy. Create landmark events such as the International Consumer Center City Boutique Consumption Month, Beijing Tianjin Hebei Consumption Season, and Haihe International Consumption Season, effectively enhancing the cumulative effect of policies. This year, we plan to develop the 'Bashu Cultural and Tourism Corridor' as a dedicated train, connecting it with various scenic spots in Chongqing and Sichuan. Enrich consumer brands such as' Yu Ban Li 'and' Chongqing Hao Li '. Develop a series of experiential products such as "Go Travel" following events, performing arts, film and television, archaeology, and cuisine, and continue to hold the "Bashan Shushui · Sports Sichuan Chongqing" sports tourism consumption season activities Zhu Mao, Deputy Director of Chongqing Municipal Commission of Culture and Tourism, said. Experts say that the implementation of the "Measures" will promote the vitality release and opening-up of the five cities, while better serving domestic consumers, attracting more global consumers to come to China for consumption, and thereby driving more regions to consolidate the momentum of economic stabilization and improvement. (New Society)