Recently, the State Administration for Financial Regulation issued the "Management Measures for Commercial Bank Agency Sales Business" (hereinafter referred to as the "Measures"), strengthening the supervision and management of commercial bank agency sales business, and promoting the healthy and orderly development of agency sales business. The Measures shall come into effect on October 1, 2025. The Measures strengthen the management responsibility of commercial banks towards cooperative institutions in terms of admission requirements, exit mechanisms, signing procedures and contents of consignment agreements, management of related party transactions, and attribution of responsibilities. For cooperating institutions that have already been admitted, regular review and evaluation are required. For institutions implementing exit, it is required to provide good customer service for existing products. The Measures require commercial banks to establish and improve a monitoring and management mechanism for the entire process of agency sales, and make specific provisions for promotional materials, information inquiry, product display, suitability management, sales personnel management, traceability management, etc., including the need to develop consistent sales product display rules for similar products, carefully evaluate the appropriateness of customer purchases, put forward targeted requirements for sales management of customer groups such as the elderly and those with limited civil capacity, and strengthen the qualification and behavior management of sales personnel. (New Society)