"It's spectacular! I've never seen such a scene before. It's so interesting, as if I were in a dream." This is the sigh of a Danish tourist after visiting Jiuqu Brook on a bamboo raft in Mount Wuyi, Fujian. In recent years, 'clock in China' has continued to be popular in Denmark. What are the reasons? Firstly, this is inseparable from the increasing attractiveness of China itself. From innovation in the field of artificial intelligence shaking the world, to Chinese New Year movies ranking among the top 5 in global box office history, China's achievements in multiple fields have attracted worldwide attention, and the world's curiosity about China is increasing day by day. In addition, China's visa free "circle of friends" continues to expand, providing convenience for "China Travel". On September 27, 2024, with the news of China's decision to implement a visa free policy for Denmark, the popularity of Danish tourists searching for Chinese related keywords on overseas travel platforms increased by 47% month on month. Many Danes immediately consulted the embassy or consulate for information on visa free policies and embarked on a "leave as you please" journey. Furthermore, the popularity of "China tourism" cannot be separated from the continuous upgrading of inbound tourism experience. Recently, China has introduced the "Special Action Plan to Boost Consumption", which includes measures such as "optimizing and improving regional visa free entry policies", "improving the convenience level of foreign tourists traveling in China", and "supporting the opening of duty-free shops at ports in cities where conditions permit". Danish tourists visiting China have optimized every aspect from visa free entry, accommodation and travel, to shopping and consumption. To enhance the inbound tourism experience, in addition to providing convenience, it is also necessary to increase the attractiveness of tourism products. Recently, the China Pavilion of the 2025 Danish Tourism Exhibition opened in the Danish city of Haining. Anhui Province, as the guest of honor province, participated in the exhibition and brought many tourism products with a brand new appearance, showcasing the unique Anhui style landscape culture in all aspects. For example, the performances of Huatuo Health Preservation Five Animal Play and Huangmei Opera, both of which are national intangible cultural heritages in China, won rounds of applause from the audience on site; The Huizhou fish lanterns, which have become popular both domestically and internationally during this year's Spring Festival, also shone brightly at the exhibition with their unique design and exquisite craftsmanship, and are deeply loved by Danish children. Inbound tourism products have more Chinese characteristics, and Danish tourists are also more willing to "check-in in China". With the popularity of "check-in in China" in Denmark, cultural exchanges between China and Denmark have also opened a new chapter. In January of this year, the exhibition "Danish Girls and Thunder God" opened at the Danish Cultural Center in Beijing's 798 Art District. The fantasy journey of a Danish girl who loves music unfolds under the pen of a Chinese cartoonist. In 2024, the Copenhagen Chinese Cultural Center celebrated its 10th anniversary with performances such as "Chinese Voice: 24 Solar Terms", which received widespread praise. It's a pleasure to have friends coming from afar With the acceleration of China's development, the opening of visa free policies, and the upgrading of tourism products, we believe that more friends will come here to "check-in" and leave behind more touching stories of cultural exchange. (New Society)