On February 28th, the first season of the "My Railway Scenery" theme promotion activity, jointly organized by the Civilization Creation Bureau of the Central Propaganda Department, the Network Communication Bureau of the Cyberspace Administration of China, and the Party Group Propaganda Department of China Railway Group Co., Ltd. (hereinafter referred to as China Railway Group), came to a successful conclusion. The event started on the first day of the Spring Festival travel rush on January 14th and lasted for 46 days. Over 270000 original works were collected, and more than 30000 excellent works were selected and displayed. The online topic spread exceeded 4 billion times, gathering strong positive energy from the perspective of the masses to record railway scenery and tell the story of China in cyberspace. The "My Railway Scenery" activity aims to mobilize passengers and netizens to release what they have seen and heard from the perspective and link of the railway line, and show new achievements of Chinese path to modernization, a new picture of beautiful China, a new atmosphere of happy life, and a new trend of civilized travel. The first season activity was launched on the first day of the 2025 Spring Festival in 31 provincial capital passenger transport stations nationwide. With the main content of "the way home is the most beautiful scenery", it mobilized passengers and netizens to release original works such as pictures and texts, short videos, etc. through the main central media platforms such as the People's Daily client, Xinhuanet client, China Civilization Network, and social platforms such as Weibo, Tiktok, Little Red Book, as well as the new media platform of "China Railway". Since the launch of the event, a large number of tourists and netizens have actively responded and participated, creating a large number of works that reflect the characteristics of the times, reflect a better life, and inspire the power of progress. These works record the significant changes on the railway Spring Festival travel rush, reflecting the rapid and diverse development and progress of the country; It records the strong flavor of Spring Festival in stations and trains, and interprets the emotional belief of the Chinese people that they should be reunited across mountains and seas; Recorded safe, orderly, warm and civilized travel scenes, advocating for a new trend of civilized travel; Recorded the natural and cultural landscapes, as well as the excellent ecological environment along the route, showcasing the new achievements of building a beautiful China. The event has inspired empathy and resonance among a large number of netizens, with some giving it likes: "The railway line is not only a scenic line, but also a development line and a happiness line" "The scenery along the railway line is the scenery of the country" "The scenery on the journey home is the most beautiful". Major central media such as People's Daily, Xinhua News Agency, CCTV, Guangming Daily, Economic Daily, and China Youth Daily reported on the progress and effectiveness of the event in a timely manner. The "My Railway Scenery" activity has innovated the main body of content production, making the people and the vast number of passengers and netizens the masters of publicity. They have captured, written, and posted their experiences and feelings, further enriching the content, form, and means of publicity; From the perspective and link of railway lines, the railway scenery reflects the Chinese landscape, and the railway story tells the Chinese story, playing a role in reflecting the big theme through small incisions. After the first season event, the organizing department will conduct a comprehensive evaluation of the collected works, release a list of outstanding works, and disseminate the excellent works through various channels online and offline for secondary dissemination; Plan ahead and utilize time periods such as May Day, Mid Autumn Festival, and National Day to carry out the next season's activities and gather more positive online energy. (New Society)