After 3 days of operation, the passenger flow reached 1.775 million people; The highest daily sales revenue exceeded 100 million yuan, and the consumer heat was pleasing. During the Spring Festival holiday, the Pangdonglai Supermarket located in Xuchang, Henan Province once again "went public", attracting a large number of tourists from other places, and was referred to by netizens as a "5A level scenic spot without listing". How did the small town supermarket rise to become a "cultural and tourism landmark"? What insights does it bring in the context of "vigorously boosting consumption"? With curiosity, the author walked into the Pangdonglai Industrial Logistics Park. Fat Donglai's products are not cheap, but they can attract many out of town consumers to come and shop. A customer admitted, "We value quality and can buy here with peace of mind." This sentence highlights the demands of consumers in the trend of consumption upgrading. Pang Dong comes from a food testing center equipped with over 50 types of equipment such as pesticide residue detectors and enzyme-linked immunosorbent assay (ELISA) machines. Environmental testing and raw material testing schedules can be seen everywhere, and workshop workers wear full protective clothing. High quality and high price, quality first, this is an important business philosophy for enterprises and the key to winning customer trust. Only by not meeting the "bottom line" but pursuing the "high line" can a company gain a good reputation. Why bother building a comprehensive self owned industrial park when it costs a lot of money? What is visible is the industrial park, what is invisible is the industrial chain. The central kitchen is equipped with five types of automatic production lines, including cooked food, baking, and soy products, which can produce 180 types of single products, forming a self-sufficient supply capacity. The logistics center has established a comprehensive warehousing and distribution system, forming a "guarantee capability" for timely and stable delivery. Enterprises actively layout upstream and downstream of the industrial chain, extending to both sides, building a solid "ballast stone" for product quality, and creating a "new engine" for cost reduction and efficiency improvement. Today, market competition has shifted from product competition to a new stage of industry chain and supply chain competition. The company that can continuously optimize its supply chain will inevitably have lower costs and more controllable quality, making it easier to stand out in the market. Excellent enterprises respect the market, consumers, and employees. Strolling through the park, the company's respect and care for its employees are impressive. For example, there is no lower limit for working hours, only an upper limit is specified; Temporary rest areas are set up in the workshop, and specialized rest halls are set up outside the workshop. It is required to take a 20 minute break from work every 2 hours; The reading room does not display books on "success studies", but mostly literature and philosophy books. Respecting human labor is the key to inspiring creativity. In Pangdong, specific systems are discussed and formulated by employees, and innovative designs are named after employees' names. When personal value is fully recognized, the emergence of creativity and the improvement of productivity are like a flowing water, flowing endlessly and continuously. Through dissecting sparrows, it can be seen that the more critical factors affecting a company's competitiveness are its adherence to quality, emphasis on the industrial chain, and respect for people. The reason why Xiaomi cars are favored by consumers lies in "finding the best suppliers" and "ensuring the best quality". The relevant person in charge of Haidilao also admitted that the "most beautiful asset of the enterprise is the relationship between people" and "to enable everyone to find a sense of value in their work". Only by reflecting the pursuit of human value and the adherence to product quality in every detail of work, and making long-term efforts for it, can enterprises win consumers. Nowadays, consumption is showing a parallel trend of "sinking" and "upgrading", from big cities to counties, all of which contain vast market opportunities. No matter when and where, in order to seize the opportunity in market competition, enterprises must focus on attracting talents and polishing quality. After all, there is no "traffic myth" that falls from the sky, only a long termism that accumulates and develops. (New Society)