In addition to tasting specialty cuisine, you can also watch performances, do health care, and experience intangible cultural heritage skills; Equipped with medical rescue personnel and health consultants on board; After getting off the train, food, drink, accommodation, and transportation are carefully served by local connections, and each station has sufficient travel time... For some time now, the silver haired tourist train has become popular, attracting many elderly consumers to experience it deeply and welcoming many returning customers. Not long ago, nine units including the Ministry of Commerce, the Ministry of Culture and Tourism, and China Railway Group issued the "Action Plan on Increasing the Operation of Silver Hair Tourist Trains to Promote the Development of Service Consumption", proposing 12 specific measures from the dimensions of expanding service supply, upgrading aging friendly facilities, improving service quality, and optimizing the development environment, accurately responding to the needs of an aging society and expanding the happy life prospects of the elderly population with the "temperature on the railway track". The improvement and expansion of the quality of silver tourism trains is a necessary measure to comply with the trend of upgrading silver consumption. By the end of 2024, China's population aged 60 and above has reached 310 million, accounting for 22% of the national population. The consumption demand of cultural tourism for the elderly has continued to grow. Data shows that a total of 1860 tourist trains will be organized and operated in 2024, with elderly tourists accounting for nearly 80%. However, only a few trains have systematic aging facilities. Providing diversified products of quality, comfort, and inclusiveness, increasing the number of trains in operation, improving service standards, and forming a group of themed tourism train brands, can be said to directly address pain points. From this perspective, increasing the number of "silver hair accounts" can help protect the travel rights of the elderly and better meet their needs for a better life, which is a win-win situation. The silver haired tourism train operates trains, develops regional tourism industries, and expands service consumption space. For example, can scenic spots set up green channels for elderly tourists who come by tourist trains, develop elderly friendly intelligent navigation systems, and design integrated tourism and health projects that are suitable for elderly tourists to experience? Can we create a professional tour guide team for elderly tourist groups, providing seamless connection services from trains to scenic spots, covering food, accommodation, transportation, tourism, entertainment, and medical services? Only by effectively improving the service chain can we effectively extend the consumption chain and upgrade silver tourism from a simple superficial experience to a deep cultural experience. The spillover effect of adding silver haired tourist trains is enormous. From the perspective of economic benefits, encouraging diversified capital to participate in investment and incorporating the aging friendly, green, and comfortable transformation of silver tourism trains into the scope of "two new" policy support can help stimulate the vitality of business entities, form sustainable business models, and inject new vitality into the silver tourism market. From the perspective of social benefits, the launch of more aging friendly service products can also convey humanistic care beyond the train. The warmth and craftsmanship of the small carriage will promote the whole society's "great care" for the elderly group. Traveling and enjoying oneself in old age. Policy support and market drive have activated the "spring water" of the elderly cultural and tourism market. With the joint efforts of all parties, the "longevity dividend" contained in an aging society will inevitably resonate with high-quality development. Where the railway tracks extend, there are beautiful mountains and rivers, as well as poetry and distant places. Let us move forward with the times, promote the high-quality development of silver tourism train services, and add more color and vitality to the lives of the elderly. (New Society)