In the vast river of history, mythological stories are like shining stars, illuminating the progress of human civilization. Nowadays, these ancient and mysterious legends are no longer just stories passed down by word of mouth. They are deeply integrated with the modern cultural and tourism industry in a new way, radiating unprecedented vitality. With the popularity of films such as "Fengshen Part II: War in the Western Qi" and "Nezha: The Magic Child Roars in the Sea", as well as the global popularity of the game "Black Myth: Wukong", mythological IPs are gradually becoming a strong driving force for the cultural and tourism industry. In this wave of enthusiasm, Jiangzhai Town, located in Linquan County, Fuyang, Anhui Province, as the hometown of Jiang Ziya, has become a popular check-in spot in the "search for gods" trend with its profound historical and cultural heritage and innovative practice of modern cultural tourism integration. A travel check-in journey from story to reality has begun. Journey of Light and Shadow: A Journey from Story to Reality. On the screen, Huang Bo's portrayal of Jiang Ziya deeply moved the audience with his wisdom and humanity; In reality, tourists flock to follow in the footsteps of this' sage of strategy '. Jiang Gongzhong, Taigong Temple, Jiang Ziya Hall, Taigong Fishing Platform, Taigong Lake, Fengshen Magical Amusement Park... Walking on the streets of Linquan County, you can see Jiang Ziya cultural elements everywhere. Zhang Wenjun, a tourist from Nanjing, stood in front of Jiang Gongzhong's tomb and exclaimed with emotion, "I never expected that there would be such a rich historical site here, as well as a park full of modern cultural atmosphere, which makes people feel like they can travel through thousands of years and fully understand Jiang Ziya's life." The miracle created by Spring Festival movies continues. Popular movies sell well in cinemas, and even ignite the filming locations and even legendary locations of the stories. After tracing the cultural origins, it becomes the cultural and tourism flow of the city. It is worth noting that on the occasion of the Spring Festival movie release, two themed activities, "Traveling with Movies" and "Tasting Food with Movies", have also been launched simultaneously. The popularity of Jiangzhai has added a new footnote to the momentum of the cultural and tourism economy. Jiangzhai Town in Linquan County, once unknown, is now famous for its "Fengshen Universe". Every attraction in town is closely connected to Jiang Ziya's culture, cleverly transforming fantasy scenes from movies and TV shows into tangible reality. Jiang Gongzhong, as the resting place of Jiang Ziya, is surrounded by ancient cypress trees, solemn and dignified. According to local legend, it is the ancestral tomb of Jiang Ziya. Jianggong Tomb faces north and south, consisting of a gate tower, earthen mound, tombstone, square, courtyard wall, and tomb guard house. There is a high platform on the north bank of the Suo River in the south of Jiangzhai, which is said to be the Jiangziya Fishing Platform. The Taigong Fishing Platform, based on the legend of "straight hook fishing", has created a peaceful and far-reaching fishing destination. And Fengshen Magic Amusement Park integrates the fantasy elements from "Fengshen Yanyi" into modern amusement facilities, allowing visitors to experience an adventure through time and space in thrilling and exciting games. In addition, upon entering the Linquan County Museum, one can see the "Jiang Shang's Hometown" exhibition hall inside, which tells the story of Jiang Ziya through text and images. In 2013, the folk literature "The Legend of Jiang Ziya" was listed as a representative project of intangible cultural heritage at the municipal level in Fuyang. In 2019, Jiangzhai Town carried out repairs to the Jianggong Tomb, which receives an average of tens of thousands of visitors annually who visit the tomb and learn about its legendary stories. In 2023, the "Jiang Shang Hometown" Linquan Intangible Cultural Heritage Tour was selected as one of the "Top Ten Boutique Routes for Anhui Intangible Cultural Heritage Theme Tourism", including a stop at Jiang Gongzhong to learn about the city level intangible cultural heritage representative project "The Legend of Jiang Ziya". During the Spring Festival, many tourists go to search for gods. This "film and television+cultural tourism" model not only attracts a large number of tourists to come and check in, but also drives the development of the local economy. The Chongfu Temple in Shanxi has gained great fame due to the movie "Black Myth: Wukong", and the Nezha Palace in Sichuan has also seen a surge in foot traffic due to the popularity of the movie. Jiangzhai Town, with its unique cultural resources and innovative cultural tourism model, has embarked on a path of cultural tourism from history to mythology and from stories to reality. The audience went from being the storyteller to becoming the protagonist of the story, and the legendary location gradually became a popular tourist destination. Cultural Origins: Immersive Perception from Hometown to Ruins. There have always been different opinions about Jiang Ziya's hometown. However, with solid literature research and physical evidence, Jiangzhai Town in Linquan has provided a powerful answer to this historical puzzle. Jiang Shang is also famous, with the courtesy name Ziya and the honorific title Taigong Wang, hence commonly known as Jiang Taigong among the people. His ancestor Boyi (also known as Boyi) assisted Yu in controlling floods and was awarded the title of L ü, hence Jiang Shang is also known as L ü Shang or L ü Wang. The "Annals of Runing Prefecture" clearly records that "Jiangzhai is located 40 miles north of Xincai, and Jiang Ziya is the Marquis of Lv, hence the existence of Jiangzhai." The Han Dynasty "Hometown of Jiang Shang" stone tablet unearthed in 1958 provides conclusive evidence for this claim. Zhou Le, Deputy Director of the Cultural Tourism and Sports Bureau of Linquan County, introduced that every year, many descendants of the Jiang and Lv families from home and abroad come to Jiangzhai to seek roots, worship ancestors, and travel for sightseeing. Entering Jiangzhai Town feels like stepping into a living history textbook. Jianggong Tomb, Taigong Temple, millennium old locust tree and other historical relics are scattered everywhere, each telling a legendary story from three thousand years ago. Wang Bingyi, the guardian of the Jianggong Tomb culture and a native of Jiangzhai, is both a guide to the tomb and a disseminator of history. He tells the legendary story of Jiang Ziya to tourists year after year, from the achievements of his ancestor Boyi in water control to the clever strategy of "fishing with a straight hook", from the heroic feat of assisting King Wu of Zhou in defeating the Shang Dynasty to the military wisdom of "Six Taos". Wang Bingyi's narration not only gave tourists a deeper understanding of Jiang Ziya, but also stimulated their interest and love for traditional culture. In addition to Wang Bingyi's explanation, Jiangzhai Town also offers the intangible cultural heritage project "The Legend of Jiang Ziya" and the acrobatic drama "Young Jiang Ziya" to allow tourists to experience the dynamic inheritance of traditional culture while watching performances. Every year on the 28th day of the third lunar month, Jiangzhai Town holds a grand Jiangshang Cultural Festival, attracting descendants of the Jiang and Lv families from home and abroad to come and seek roots and worship their ancestors. The hosting of national level fishing competitions cleverly transforms the legend of "Taigong Fishing" into a modern cultural and tourism experience, allowing tourists to experience the charm of traditional culture through participation. Nowadays, whenever a popular film or TV series appears, many cultural and tourism destinations will come up with their own tricks to attract tourists from all over the world in interesting and down-to-earth ways, seizing the opportunity to make a name for the city. Who can plan the layout early, and when the "sky high traffic" arrives, they can take it more steadily. Faced with the traffic brought by film and television, the quietly cultivated Linquan Jiangzhai has prepared many ways of hospitality: standing on the cultural landmarks and geographical indications of the hometown, guarding and enriching the scenic space and cultural tourism gameplay. Industrial focus: The core of cultural and tourism integration from the old state to the new format lies in transforming rich cultural resources into sustainable industrial momentum, and the practice of Jiangzhai Town provides a model for this concept. Industry experts suggest that in the current new forms of check-in economy, internet famous landmarks, food business cards, night economy, etc., "film and television+cultural tourism" should achieve symbiosis, integration, and co creation. That is, film and television works should be better combined with local culture, continuously explore the value of film and television IP, provide new online and offline interactive experiences through technology and other means, and make tourists feel emotional about the place. Only then can a diverse and incredibly rich cultural matrix be created, making the cultural and tourism atmosphere of a region a true city brand business card. In terms of theme scenic areas and IP linkage, Jiangzhai Town has created an immersive experience area with the core of "Fengshen Magic Amusement Park" and "Jiangziya Hall", combined with the IP of "Fengshen Yanyi". Every project in the amusement park is closely connected to the characters and stories in "Fengshen Yanyi", making visitors feel as if they are in the world of Fengshen during their gameplay. The Jiang Ziya Hall showcases Jiang Ziya's life, wisdom, and courage through exquisite sculptures and murals. Tourists can participate in role-playing of the "Fengshen Bang" here, experience the Zen realm of "straight hook fishing" firsthand, and feel Jiang Ziya's wisdom and magnanimity. In terms of industrial extension and brand building, Jiangzhai Town has put in a lot of effort. The town has developed derivative brands such as "Taigong Liquor Industry" and "Jiangshang Food", which closely link local specialties such as beef soup, hanging furnace Shaobing (Baked cake in griddle), etc. with Jiangziya culture, forming a unique "IP on the tip of the tongue". Tourists can experience the unique charm of Jiangziya culture while tasting delicious food. In addition, the Muyi Expo Park is based on a 10000 acre garden and integrates ecological tourism and cultural activities, becoming another beautiful business card of Jiangzhai Town. Not only is the scenery beautiful here, but cultural activities are also rich and colorful, driving daily consumption of over one million yuan. In terms of industrial planning, Jiangzhai Town has not stopped. On January 25th, Linquan County held a special conference on cultural tourism and explicitly listed "Jiangziya Culture" as the first business card of Linquan's "hometown of Jiang Shang". This year, we will further increase the promotion of Jiang Ziya culture, produce and organize exhibition boards and brochures such as "Hometown Chapter", "Life Introduction Chapter", "Ideological and Cultural Chapter", "Legal Education Chapter", "Integrity Education Chapter", "Historical Achievements Chapter", "Social Evaluation Chapter" of Jiang Shang culture, and organize activities such as Jiang Shang Culture Lecture Hall on streets and schools. Promote tourism through culture, and enhance culture through tourism. The popularity of culture and tourism not only relies on slogans, but also on strong enough strength, and closely following pace. Starting from 'Fengshen', the diversified integration mode of 'film and television+cultural tourism' in Linquan has been continuously implemented in Jiangzhai, and there may be more surprises. For Linquan, it is not only important to attract tourists, but also to keep them. In the future, it is necessary to deeply explore the cultural connotations of local areas, transform and enhance tourism landscapes, develop high-quality film and television tourism routes, products, and experience projects, improve infrastructure and public services, enhance service quality, and enable tourists to travel smoothly, eat and stay comfortably, travel and purchase comfortably, have colorful entertainment, and gain rich rewards, meeting the desired "flow" experience of film and television scenes for tourists. The value of a movie is not limited to the screen. After the lively Spring Festival season, scenic spots and cities have truly become popular. The exploration and practice of Jiangzhai Town fully proves that traditional culture is not a static heritage, but a dynamic creative resource. From movie screens to fishing towns, from ancient book records to intangible cultural heritage exhibitions, the revitalization of Jiang Ziya's IP is not only a deep tribute to history, but also a wise investment in the future. For the cultural and tourism industry, this also has deeper enlightening significance: only by deeply exploring and inheriting traditional culture can we create cultural and tourism products with unique charm; Only through continuous innovation and integration of modern technology can traditional culture radiate new vitality and energy. Faced with the rich cultural resources of hometown and relics, Jiangzhai Town has embarked on a path of "myth shining into reality, cultural tourism empowering the future" through practice. At present, Linquan is taking culture as its soul and creativity as its thread, making "traveling with movies" not only a means of attracting traffic, but also a cultural bridge connecting the past and the future. From Nezha to Jiang Ziya, legendary stories are still being excavated, and the ruins of the hometown are also being rejuvenated, waiting for the audience to approach and check-in. (New Society)