The data released by the Ministry of Industry and Information Technology recently shows that during the Spring Festival of 2025, the communication industry's network operation will be stable and secure, communication services will be improved and optimized, domestic mobile data traffic will achieve rapid growth, international inbound and outbound roaming services will perform well, and AI empowerment will become an important direction for innovative services. According to statistics, during the 2025 Spring Festival, the cumulative mobile Internet user access traffic from 0:00 on January 28 to 24:00 on February 4 will reach 6.603 million TB, an increase of 9.9% from the 2024 Spring Festival on a comparable basis. Among them, on February 2 (the fifth day of the first month), the mobile Internet user access traffic reached a peak of 848000 TB, an increase of 10.7% over the same period in 2024 (the fifth day of the first month), and 23000 TB higher than the average daily traffic during the Spring Festival. The access traffic of 5G mobile Internet users has maintained a rapid growth, increasing by 35% compared with the 2024 Spring Festival on a comparable basis, accounting for 60.9% of the access traffic of mobile Internet users. APP (mobile app) usage traffic such as Tiktok, WeChat, Kwai, Tencent Video and Xiaohongshu tops the list, accounting for more than 60% of all APP usage traffic. Overall, technological progress, application innovation, policy efforts, and market demand have jointly contributed to the rapid growth of mobile data traffic during the Spring Festival holiday in 2025 Zhu Keli, Executive Director of the China Information Association and Founding Director of the National Research Institute for New Economy, analyzed that the surge in demand for network communication during the Spring Festival is not only a reflection of the interweaving of traditional cultural customs and modern life rhythms, but also a microcosm of the booming development of the digital economy. Among them, the rapid popularization and widespread application of 5G networks have become an important driving force for traffic growth. Its high speed, large capacity, and low latency characteristics greatly enhance user experience, prompting more users to prefer using mobile networks for data consumption. At the same time, popular mobile applications such as Tiktok, WeChat, Kwai, Tencent Video and Little Red Book attracted a large number of users during the holiday. These applications not only enrich people's holiday life, but also become an important force to promote the growth of mobile Internet traffic. New content, scenarios, and demands for mobile data traffic applications are constantly emerging. Tiktok Life Service data shows that the length of live broadcast, such as eating, drinking and playing, will increase rapidly during the Spring Festival in 2025, driven by travel and family visits. From the New Year's Eve of 2025 to the sixth day of the first month of the first month, the duration of watching the Tiktok Lantern Festival live broadcast increased by 47% year on year, and the consumption of cultural interests led to a year-on-year increase of 462% in the number of group purchase orders of folk garden fairs; During the Spring Festival, Beijing Daoxiang Village launched 92 live broadcasts and released 543 grass planting videos. The number of Tiktok group purchase orders increased by 140% year on year; From January 28 to February 3, 2025, Tiktok's live broadcast content will drive the growth of group purchase orders by more than 70%. There are two factors contributing to the growth of mobile data traffic during the Spring Festival period. Firstly, there is an increase in the number of products that require traffic, such as intelligent connected vehicles; The second is to increase the data limit in user packages, making users more willing to use data Pan Helin, a member of the Information and Communication Economy Expert Committee of the Ministry of Industry and Information Technology, said. Zhu Keli believes that the growth of international roaming services cannot be ignored. Thanks to the optimization of China's transit visa free policy and the launch of convenient communication solutions, more overseas tourists have been attracted to use China Mobile's network. In addition, basic telecommunications companies actively utilize artificial intelligence technology to carry out innovative services, improve the level of network service intelligence, and promote traffic growth. According to data from the Ministry of Industry and Information Technology, the average daily active customers for international and Hong Kong, Macao, and Taiwan roaming visits during the Spring Festival in 2025 reached 3.41 million, an increase of 14.5% compared to the Spring Festival in 2024 on a comparable basis; Thanks to the continuous expansion of China's transit visa free policy and the extension of visa free duration, innovative and convenient communication solutions such as "communication+payment+transportation" three card integration have been launched for overseas tourists. The average daily active customers of international and Hong Kong, Macao, and Taiwan roaming visits has reached 4.02 million, an increase of 30% compared to the 2024 Spring Festival on a comparable basis; Among them, the number of daily active customers who roam and visit for three days from the second to the fourth day of the first lunar month is at its peak, with over 4.31 million daily active customers. During the Spring Festival in 2025, the total billing time for mobile phones nationwide will be 55.73 billion minutes, a decrease of 8.5% compared to the Spring Festival in 2024 on a comparable basis. The total number of mobile SMS sent nationwide was 33.44 billion, an increase of 20.4% compared to the Spring Festival in 2024 on a comparable basis. Among them, the SMS service sent on January 29th (the first day of the first lunar month) reached 3.95 billion, an increase of 11.5% compared to the same period in 2024 (the first day of the first lunar month). The relevant person in charge of the Operations Monitoring and Coordination Bureau of the Ministry of Industry and Information Technology introduced that during the Spring Festival of 2025, basic telecommunications enterprises will actively use artificial intelligence to carry out innovative services, integrate their capabilities in 5G, cloud platforms, big data and other aspects, lay out in multiple fields, expand artificial intelligence application scenarios, and enrich the supply of artificial intelligence applications. For example, China Mobile has launched 36 types of AIGC (Generative Artificial Intelligence) gameplay such as "One Picture Cross dressing" with a user base of over 10 million; China Telecom leverages the efficient interaction capabilities of digital humans to provide customers with a convenient and new experience; China Unicom carries out real-time monitoring and dynamic analysis of Spring Festival travel rush and scenic spot passenger flow, conducts all-weather intelligent monitoring of key facilities, analyzes the consumption situation during the Spring Festival holiday and the resumption of work and production after the holiday, and deeply empowers multiple tasks such as Spring Festival travel rush, cultural tourism, safety, and economy in 2025. In addition, all three basic telecommunications companies have fully integrated the DeepSeek open source large model and implemented applications in multiple scenarios and products. They provide exclusive computing power solutions and supporting environments for the popular DeepSeeker R1 model, helping to unleash the performance of domestic large models. Zhu Keli said that the current mobile Internet applications have many bright spots, showing the infinite vitality of the digital economy. On the one hand, mobile Internet applications continue to innovate, and many unique application scenarios emerge; On the other hand, mobile Internet applications are deeply integrated with cutting-edge technologies such as artificial intelligence and big data, improving the level of application intelligence. (New Society)