The "Follow the Movie Tour in China" event, hosted by the National Film Administration and China Central Radio and Television Station, and organized by China International Television (CGTN) and the Film Channel Program Center, was launched in Beijing on the 17th. The event aims to seize the opportunity of the global hot screening of movies during the Spring Festival period, take advantage of the current relaxation and optimization of visa free transit policies, and attract more overseas tourists to come to China to personally experience the trustworthy, lovely, and respectable China. Chinese New Year films such as "Ne Zha: The Demonic Children Roar in the Sea", "Fengshen Part 2: The Battle of Western Qi", and "Tang Dynasty Detective 1900" have recently been popular in markets such as North America, Australia, New Zealand, France, the United Kingdom, Spain, Hong Kong, and Macau. At the launch ceremony, each film crew shared their overseas release situation and audience feedback. Foreign cultural friendly individuals and tourism bloggers promote relevant scenic spots around the filming location, filming location, and story background of the film, using the film as a window to showcase the beauty of China. The event focuses on the integration of "film+tourism", promoting cooperation between film companies and the tourism industry, exploring the cultural and tourism value of Chinese films, and launching immersive movie themed tourism routes. Qingdao Oriental Film Capital, Wuxi National Digital Film Industry Park, Western Film Group, Hengdian Film and Television City and other institutions will showcase their filming resources, production advantages and tourism features, and invite global filmmakers and audiences to come to China for filming and tourism. The event mainly focuses on the overseas distribution and screening of Chinese films, as well as exhibitions at overseas Chinese film festivals and international film festivals both domestically and internationally. It extensively promotes the concept of "film+tourism", guiding more overseas film audiences to experience the charm of China through Chinese stories and stimulating their enthusiasm for tourism consumption in China; Encourage innovative cooperation between film and tourism enterprises, deeply explore the cultural and tourism value of Chinese films, launch high-quality movie themed tourism routes that can not only experience the exciting stories and cultural connotations of films on the screen, but also feel the natural scenery and humanistic charm of China, connect the "dissemination field" and "consumption field", and promote more "heart stirring" overseas audiences to transform into "body moving" inbound tourists. (New Society)