As an important window to showcase the national image, in the current rapidly changing global economic and political situation, cultural "going global" has become an important path to showcase local experience, connect global perspectives, and achieve international dialogue. It is of great significance for telling Chinese stories well, spreading the voice of China, and showcasing the real, three-dimensional, and comprehensive China in all aspects. In recent years, various forms of cultural content such as literature, film and television dramas, games, music, trendy toys, and short videos have gone abroad and achieved remarkable results in the global market. In the wave of cultural "going global", traditional Chinese culture continues to create new Chinese discourse and narrative systems through these new carriers and forms, using new concepts, categories, and expressions to outline a vibrant and imaginative new landscape for the future of global communication. Grasp the "traffic password" of the digital age and constantly explore new carriers for the dissemination of traditional Chinese culture. In the digital age, international communication increasingly emphasizes fun, immersion, trendiness, and youthful expression. Compared with traditional cultural products such as literature, film and television dramas, in recent years, China has emerged many globally leading international brands in emerging fields such as games, short videos, animations, documentaries, and trendy games, creating spiritual and cultural products that are deeply loved by young people around the world. On the one hand, through the deep integration of art and technology, traditional culture and popular culture, Eastern culture and Western culture, interactive and immersive games allow overseas audiences to more intuitively contact, understand and experience Chinese culture, becoming a new bridge for spreading Chinese culture. As the main category of Chinese applications' overseas expansion, games have a strong growth rate in overseas revenue, far exceeding the global average growth rate of games. On the other hand, in the current trend of video social networking, photo and video applications have become the most popular and marketable new cultural communication carriers among non gaming "going global" applications in China. As a universal language for young people around the world, video content media such as animation and documentaries highly meet the spiritual demands of young people for seeking truth and knowledge, and have become the "golden key" for telling Chinese stories well in the cultural "going global" content industry. Inspire emotional resonance among global audiences through "commonality, empathy, and co creation", and enhance the international influence of Chinese culture. The more common the values and emotions, the better the international communication effect. For example, the animation produced by Bilibili focuses on common themes such as campus life and self growth of the younger generation, with overseas viewership reaching tens of millions. A large number of leading cultural "going global" brand experiences have proven that common values and emotions such as "human emotional connection," "self growth and inclusive acceptance," "technology makes life better," and "sustainable development" can resonate with global audiences. In addition, more global communicators should be attracted to participate in content creation and tell the story of China together. This not only helps to showcase China's open and inclusive spirit, promote the "breaking through" dissemination of Chinese culture, but also promotes exchanges and mutual learning between different civilizations. We also need to fully respect the diversity of global cultures, carry out more precise regional communication strategies for different regions, and create a targeted and multi-level external communication matrix. Due to differences in economic development levels, political systems, and historical and cultural environments, international communication presents characteristics such as richness, heterogeneity, and diversity. Facing the complex and ever-changing international market with broad prospects, understanding the cultural preferences of different regions and developing localization strategies based on the market characteristics of different regions are important means to enhance the influence of cultural "going global". For example, a certain trendy toy brand integrates traditional Chinese culture with global IP, launches a series of co branded figurines with Chinese cultural characteristics, and collaborates with local artists in Thailand, the United States, and other places to launch trendy products with more local characteristics. Adapting to local conditions to promote cultural "going global" is the development direction of the new stage of Chinese cultural "going global". Implementing regional communication strategies targeting different countries, audiences, and markets will promote global cultural integration and people to people connectivity on a larger scale and at a deeper level. (New Society)