The first land auction in some areas after the Spring Festival in multiple regions showed a "good start" to the real estate market
2025-02-10
After the end of the Spring Festival holiday in 2025, several hot areas in the real estate market such as Zhengzhou, Beijing, and Qingdao will welcome a new round of land transfer, which will attract market attention. Among them, the premium rate of a plot of land in Zhengzhou is as high as 87.5%. Recently, many regions have introduced favorable policies for the real estate market, and the real estate market in some hot areas has shown a "good start". On February 8th, two residential land parcels in Zhengzhou were successfully sold, located in Jinshui District and Zhongyuan District, attracting attention in the land market. Among them, the land use of the Jinshui District plot is urban residential (underground transportation service station), with a land transfer area of 31757.61 square meters, a planned construction area of 79394.02 square meters, a plot ratio of 2.5, a starting price of 581 million yuan, and a starting floor price of 7314 yuan/square meter. After nearly 6 hours of intense bidding, the plot was finally won by Zhonghai Real Estate for 1.089 billion yuan, with a transaction floor price of 13713 yuan/square meter and a premium rate of 87.5%. This is also the plot with the highest transaction premium rate among residential land in Zhengzhou since 2021. The land use of the plot in Zhongyuan District is urban residential (underground transportation service station), with a land transfer area of 36327.6 square meters, a planned construction area of 90819 square meters, a plot ratio of 2.5, a starting price of 456 million yuan, and a starting floor price of 5016 yuan/square meter. The plot was ultimately won by Zhongyuan Investment at a bottom price of 456 million yuan, with a transaction floor price of 5016 yuan/square meter. On February 8th, Beijing successfully sold a plot of land in Shijingshan for a minimum price of 2.801 billion yuan: the Shijingshan Shougang Equipment Storage Project SS00-1617-0001, 0003 plot R2 Class II residential land, B4 comprehensive commercial and financial service land, obtained by Shougang Group, with a residential floor price of 37000 yuan/square meter. This plot of land consists of two parts, one is R2 Class II residential land with a land area of 28000 square meters, a ground floor area of 75888 square meters, a plot ratio of 2.71, and a height limit of 60 meters (partially 80 meters). The second is the B4 commercial and financial service land, with a land area of 10700 square meters, an above ground area of 27300 square meters, a plot ratio of 2.54, and a building height limit of 36 meters. There is no land price restriction or residential sales guidance price set for this plot of land. It is reported that in February this year, Beijing will also sell 4 residential plots. Among them, the most expensive is the land development project for the renovation of shantytowns in Sanjianfang D District, Chaoyang District. The project consists of three parcels of land in D District 1205-0007 and South District 1202-0006 and 0007, with a starting total price of 7.9 billion yuan. The bundled parcels will start filming on February 11th. On February 8, Qingdao sold a residential land, which is located in the south of the Pearl River Road and the west of Baihuashan Road in Huangdao District. The land is planned to be ordinary commercial housing land and commercial and financial land, with a land area of 15965 square meters (the ratio of residential land to commercial and financial land is 5:5), a planned building area of 49491.5 square meters, a floor area ratio of 3.1, a building height limit of 80 meters, a starting price of 309 million yuan, and a starting floor price of 6245 yuan/square meter. The plot was won by a consortium of Chengfa Investment Group Co., Ltd. and Chengfa Group (Qingdao) Qisheng Investment Development Co., Ltd. at a bottom price of 309 million yuan, with a transaction floor price of 6245 yuan/square meter. Reporters have observed that many regions have recently introduced favorable policies for the real estate market. On February 8th, the Chongqing Municipal Commission of Housing and Urban Rural Development announced the cancellation of the re transaction management of housing in the central urban area that had already been included in the two-year restricted sales scope. At this point, Chongqing has completely lifted the housing sales restriction policy. According to data from the Chongqing Municipal Commission of Housing and Urban Rural Development, the average daily transaction volume of commercial housing in the central urban area of Chongqing increased by 25.5% year-on-year during the Spring Festival period from January 28th to February 4th. In January, the city's second-hand housing transactions reached 2.5 million square meters, a year-on-year increase of 12.3%; The transaction volume of second-hand houses in the central urban area reached 1.3 million square meters, a year-on-year increase of 15%. On February 5, the "Dalian Release" WeChat official account news showed that, in order to further play the role of housing provident fund in supporting rigid and improving housing demand, the Dalian Provident Fund Center drafted the Notice on Adjusting and Optimizing Individual Housing Provident Fund Loan Policies (Draft for Comments) and solicited public opinions from the society. The draft for soliciting opinions proposes that for borrowers applying for housing provident fund loans, the minimum down payment ratio will no longer be distinguished based on the number of family housing units and the purchased area, but will be uniformly adjusted to 20%; For borrowers who purchase allocated affordable housing and apply for housing provident fund loans, the minimum down payment ratio remains at 15%. The draft for soliciting opinions also mentions increasing the maximum loan amount for families with multiple children. For families with multiple children who use housing provident fund loans to purchase self occupied housing in Dalian, the maximum loan amount for a single or double person will be increased by 400000 yuan on the basis of the current maximum loan amount, and the loan amount will not be limited by the multiple of the borrower's housing provident fund account balance at the time of loan application. Industry insiders say that the recent introduction of new real estate policies in many regions will help stabilize market expectations and enhance the confidence of homebuyers, developers, and investors. It is expected that the online signing volume in the market will continue to rebound in the future. Since 2025, the real estate market in multiple hot areas has shown a "good start" and attracted market attention, continuing the positive trend. On February 4, the "Shenzhen Release" WeChat official account news showed that in January 2025, Shenzhen's real estate market transaction data was "eye-catching". In January 2025, nearly 10000 new and second-hand residential properties were sold in the city, a year-on-year increase of 60%. The market is experiencing a resurgence of the "sunshine" trend, and the premium rate for the first residential land transaction in 2025 exceeds 70%. January is the traditional off-season for the real estate market, but trading in the Shenzhen market remains active. The city's newly built residential properties sold 5090 units through online signing, a year-on-year increase of 97.3%. 4554 second-hand residential properties were sold through online signing, a year-on-year increase of 31.5%, continuing the market recovery trend since October 2024. Since 2025, the real estate market in Guangzhou has continued its positive trend since the fourth quarter of 2024. According to data from the Guangzhou Housing and Urban Rural Development Bureau, from December 26, 2024 to January 25, 2025, the online signing area of newly built commercial housing in Guangzhou was 1.0151 million square meters, a year-on-year increase of 37%, which is 12 percentage points higher than the average monthly level in 2024. Among them, the online signing area of first-hand residential properties was 823500 square meters, a year-on-year increase of 69%, which is 22.8 percentage points higher than the average monthly level in 2024. According to monitoring data from CRIC, since the end of 2024, the new housing market in Guangzhou has experienced a phase of volume increase, and real estate companies have generally strengthened their pace of promoting properties by the end of 2024, resulting in a steady increase in overall supply. In December 2024, the transaction volume of new houses in Guangzhou increased by 9% month on month and 39% year-on-year. The transaction volume of new houses in the fourth quarter of 2024 increased by 73% compared to the third quarter. Yan Yuejin, Vice President of Shanghai E-house Real Estate Research Institute, said that the real estate market in many places will have a good start in 2025, laying a solid foundation for the overall development of the real estate market. (New Society)
Edit:Yao jue Responsible editor:Xie Tunan
Source:China Securities Journal
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