During the Chinese New Year, the tourism market in Macau is warm and welcoming. The deep integration of Chinese and Western cultures with the urban landscape, diverse themed tourism activities attract tourists from home and abroad, and the exchange of "you come and I go" within the Greater Bay Area is becoming more frequent, jointly painting the magnificent scenery of Macau during the Chinese New Year. The giant golden dragon of the Spring Festival, which combines Chinese and Western cultures, leaps in front of the memorial archway of Dasanba to celebrate the Spring Festival, and the "Mr. Lobster" from the Netherlands greets the guests at the old site of Yilong Firecracker Factory, which has a history of 100 years. During the first Spring Festival holiday after the successful application for World Heritage status, Macau presented a unique urban spirit that integrates Chinese and Western cultures and connects ancient and modern times, attracting a large number of tourists. According to statistics from the Macao SAR Government Tourism Bureau, during the Chinese New Year holiday in mainland China from January 28 to February 4, the total number of inbound and outbound passengers at various ports in Macao reached 4.918 million, with an average of about 614000 people per day, an increase of 0.6% year-on-year. Among them, on January 31st, the daily number of inbound tourists reached 219000, setting a new record for inbound tourists after the epidemic. Li Xi, Executive Vice Dean of the School of International Tourism and Management at City University of Macau, believes that the combination of Chinese and Western culture during the Spring Festival in Macau has played a significant driving role in the tourism market. The "Happy Spring Festival" series of activities organized by the Tourism Bureau, such as community tours, float performances, and fireworks displays, attract a large number of residents and tourists, showcase Macau's profound cultural heritage, and effectively meet tourists' needs for cultural immersion and participatory experiences. The tourism industry in Macau remains optimistic about the overall tourism market this year. The number of visitors before this year's Spring Festival is higher than last year, reflecting the staggered travel effect, "said Huang Hui, President of the Macao Leisure Tourism Service Innovation Association. Hu Jingguang, President of the Macau Tourism Industry Council, stated that in the future, we should continue to consolidate traditional source markets such as mainland China and Hong Kong, while increasing our promotion efforts in the international market. In addition, with the implementation of the "one week travel" policy for tourism from Zhuhai, Guangdong Province to Macau and the "one visa, multiple travel" policy for tourism from the Hengqin Guangdong Macau Deep Cooperation Zone to Macau, it is expected that the number of tourists visiting Macau will continue to increase. During this year's Spring Festival, there were a total of 58000 international tourists in Macau, with an average of nearly 7300 visitors per day, an increase of 10.2% compared to the same period last year. Li Xi believes that the efforts made by the Macao SAR government in recent years to promote the international tourist market have achieved results. The continuous improvement of Macao's tourism destination construction, the enhancement of urban environment, infrastructure, and intelligent service level, as well as the development of diversified tourism products, have all strengthened Macao's attractiveness to international tourists. Guided by the spirit snake, spring is full of vitality. During the Chinese New Year period in 2025, the passenger volume at Macau International Airport will significantly increase. From the first to the seventh day of the Chinese New Year (January 29 to February 4), there were over 170000 passengers at Macau International Airport, with mainland route passengers accounting for 50% of the total passengers and international market passengers accounting for 33%. The Chairman of the Macau Tourism Association, Zhang Jianzhong, stated that the Macau tourism market is showing a trend of diversification this year. More diversified customer sources and routes; The number of long and short line passengers visiting Australia has increased, with longer peak periods and significant pre holiday effects. In addition, tourism themes are becoming more diversified, with an increasing trend towards small group tours, quality tourism, and in-depth travel. Themes such as festivals, culture, parent-child, food, leisure, and shopping are more popular among tourists. Traveling in both directions to accelerate 'integration', watching the sunset in the flower sea corridor of Hengqin, and looking up at the Macau Tourism Tower; Strolling along the Coloane coastline of Macau, facing the colorful Hengqin Chimelong Ocean Kingdom. During the Spring Festival holiday, both mainland tourists visiting Macau to experience the festive atmosphere and Macau residents visiting in the spring have become a beautiful scenery for the integrated development of Qinhuangdao and Macau due to the two-way flow of passengers and vehicles. According to statistics from the Hengqin Border Inspection Station, during this year's Spring Festival holiday, there were about 660000 inbound and outbound passengers and over 55000 vehicles passing through the Hengqin Port, an increase of 23.7% and 66.3% respectively compared to the same period last year, both of which were the highest values in history, fully demonstrating the vigorous vitality and vitality of the Hengqin Guangdong Macao Deep Cooperation Zone. One bridge connects three places, providing smooth access to the Greater Bay Area. The Hong Kong Zhuhai Macao Bridge has become one of the popular channels for cross-border travel between mainland and Hong Kong/Macau residents during the Spring Festival period. According to statistics from the Hong Kong Zhuhai Macao Bridge border checkpoint, a total of 1.017 million passengers and nearly 161000 inbound and outbound vehicles were released during the Spring Festival period. The Shenzhen Zhuhai Macao Bridge, about 31 kilometers north of it, is also a vibrant conveyor belt. Since its opening at the end of June 2024, the traffic volume has remained at a high level. This Spring Festival, Macau youth Huang Zicai drove from Hengqin to his wife's hometown in Yangjiang, Guangdong. Along the way, the traffic was rolling, and his feeling was that there were more "Guangdong Macao" and "Guangdong Hong Kong" license plate cars, as well as "Guangdong Hong Kong Macao" license plate cars. The wall is decorated with Chinese knots, red lanterns are hung in the windows, and on New Year's Eve, Huang Zicai and his family sit around a table filled with traditional Cantonese cuisine such as potted dishes. The Year of the Snake is also Huang Zicai's first Spring Festival spent in his new home in Hengqin, Macau. As the first comprehensive livelihood project for Macau residents jointly built by Guangdong and Macau, the new neighborhood of Macau has welcomed many Macau residents to join. Now, Macao New Neighborhood is preparing activities to welcome the Yuanxiao (Filled round balls made of glutinous rice-flour for Lantern Festival). The laughter of children and the greetings of neighbors intertwine to create a joyful and harmonious scene. This year's Spring Festival, we not only experienced the festive atmosphere of Macau, but also felt the prosperity of the mainland Huang Zicai said, "Everyone's communication is becoming more and more convenient, and their hearts are getting closer and closer