The Chinese New Year movie market in the year of Yi Si in the lunar calendar is full of surprises and excitement, both in terms of individual and overall scores. As of February 5th, the total box office of new films released during the Spring Festival period has exceeded 10 billion yuan, with 187 million viewers, breaking the record for the number of viewers during the Spring Festival period in Chinese film history. Among them, "Ne Zha: The Demonic Child Roars in the Sea" (hereinafter referred to as "Ne Zha 2") has become a phenomenon level film with both box office and reputation. On February 6th, "Ne Zha 2" grossed over 5.7 billion yuan, topping the Chinese film box office chart; At 10:00 on the 7th, the cumulative box office of the film exceeded 6.252 billion yuan, and the total box office of the Nezha series became the box office champion of the Chinese film history series. The Chinese film market and film and television consumption have achieved a solid "start" this year, and the Chinese film industry has used its strength to sweep away the previously sluggish market atmosphere, bringing surprises and expectations to people. From media reports and continuously updated data from relevant departments, to crowded cinemas during the Spring Festival holiday, to high scores and likes left on film and television rating websites, and enthusiastic recommendations from numerous viewers on social media, we can all see the excitement that Spring Festival movies bring to people, as well as their genuine love and inheritance of excellent traditional Chinese culture. The "strongest Spring Festival slot" in Chinese film history has been talked about with great enthusiasm, and the popularity of a movie has also allowed many people to witness what the original intention is. Taking "Ne Zha 2" as an example, if "Chinese story+special effects innovation" is the operation of "technology", then the creative team's perseverance in resisting temptation and seclusion for five years after the great success of the first part, patiently and earnestly polishing the work, and striving for excellence, is the most precious determination to adhere to the true "way". In the face of numerous development challenges in the film industry, the success of "Ne Zha 2" is not only the best feedback to film and television professionals who can withstand loneliness, but also an interpretation of the development laws of the film industry: good works will not be buried; The sincerity, dedication, and effort of the creator are visible and felt by the audience, and they are willing to pay for and like it. Movies need innovation, and the film market needs to move towards "novelty". The simple values of "hard work pays off" will never become outdated. It is worth mentioning that this year marks the 130th anniversary of the birth of world cinema and the 120th anniversary of the birth of Chinese cinema. A single flower blooming alone is not spring, and the Spring Festival box office ignited by a good work is far from carrying the huge potential of the Chinese film market, the vast development space of the film industry, and people's increasing enthusiasm for Chinese films. This' strongest Spring Festival slot 'is a brand new starting point, and we believe that in the future, the Chinese film market will produce more high-quality films, achieving more film' big years'. (New Society)