On the 4th, it was learned from the Department of Culture and Tourism of Guangdong Province that according to preliminary estimates, the province will receive 80.118 million tourists during the Spring Festival holiday on the 8th day of 2025 (January 28th to February 4th, New Year's Eve to the 7th day of the lunar new year), a year-on-year increase of 5.3%; Realize tourism revenue of 74.53 billion yuan, a year-on-year increase of 7.5%. The survey results show that during the Spring Festival holiday, 4A level and above scenic spots in Guangdong Province received 25.583 million visitors, a year-on-year increase of 6.5%; The key areas along the 14 ancient post roads included in the monitoring received 5.468 million tourists, a year-on-year increase of 5.1%; The 13 classic red tourism scenic spots included in the monitoring received 1.653 million visitors, a year-on-year increase of 5.4%; The 100 rural tourist attractions and historical villages included in the monitoring received 3.513 million visitors, a year-on-year increase of 6.0%; The 80 key public cultural institutions included in the monitoring received 1.529 million visitors, a year-on-year increase of 5.5%. During the Spring Festival holiday, the Guangdong cultural and tourism system focuses on the theme of "Please come to Guangdong to celebrate the New Year", carefully planning and launching a series of down-to-earth, heartwarming, and popular cultural and tourism activities tailored to local conditions. The Department of Culture and Tourism of Guangdong Province has issued a total of 8 million yuan worth of cultural and tourism consumption vouchers to tourists visiting Guangdong and residents of the province. As of 12:00 on February 4th, the "Please Come to Guangdong for the New Year" cultural and tourism consumption subsidy activity has driven order amounts exceeding 61.55 million yuan. The whole province organized about 1000 exhibition activities, 200 Spring Festival special exhibitions, and 400 New Year activities under the theme of "Celebrating the New Year in Museums". Nearly 1000 themed activities were launched, such as "Celebrating the New Year with Intangible Cultural Heritage" and "Watching Grand Operas during the New Year with Cantonese Opera". About 1000 intangible cultural heritage and cultural and artistic activities were carried out in scenic areas. Various regions in the province are adapting to local conditions, relying on cultural venues, scenic spots, historical districts and other scenes, innovating and integrating elements of traditional Chinese culture, and developing new formats such as "exhibition+tourism", "performing arts+tourism", "technology+tourism", etc., to create a number of new scenarios for the integration of cultural, sports, tourism and commercial consumption, and meet diversified and multi-level holiday consumption needs. Jinhu Happy World and other scenic spots in Jinwan District, Zhuhai City have opened for business, providing more choices for sightseeing during the Spring Festival holiday; The Guangdong Hong Kong Macao Greater Bay Area Lantern Festival in Nansha District, Guangzhou attracts nearly 30000 visitors daily with its grand theme lantern festival, intangible cultural heritage display, and excellent supporting services. (New Society)