The Spring Festival travel rush varies from year to year. In the first "intangible cultural heritage version" of the Spring Festival, during this year's Spring Festival travel rush, whether on flights, trains, or in waiting halls, intangible cultural heritage elements have become a beautiful scenery, adding a unique cultural color to passengers' travel. On the eve of the Spring Festival, Wang Pinjie, a junior student at Huazhong University of Science and Technology who was waiting at Hankou Railway Station in Hubei to return to her hometown in Henan for the Lunar New Year, unexpectedly received a matching couplet. My family usually does some small business, and I am very happy to receive such a 'wealth attracting' couplet written by a calligrapher, "said Wang Pinjie. This year marks the ninth year of the "Sending Ten Thousand Blessings to Every Household" cultural welfare activity launched by China Railway Wuhan Bureau. Since the Spring Festival, Wuhan Bureau of State Railway has cooperated with Hubei Federation of Literary and Art Circles to invite calligraphers and artists to carry out intangible cultural heritage display activities such as writing Spring Festival couplets to send blessing characters, artistic performances and Paper Cuttings, colored sculptures at 21 key stations in 17 cities and prefectures in Hubei Province and on multiple passenger trains, so as to inherit and carry forward the excellent traditional culture of China and send thick blessings for the New Year. On the first day of the Spring Festival travel rush, Chinese New Year's Eve, Chinese New Year's Eve, and other periods, we also carry out activities such as writing couplets, sending blessings, displaying intangible cultural heritage, and hosting the Spring Festival Gala on passenger trains and migrant worker return trains The relevant person in charge of China Railway Wuhan Bureau expressed the hope that through these cultural activities, while enhancing the travel experience, passengers can also experience the charm of intangible cultural heritage. At the same time, at Sichuan Chengdu Shuangliu International Airport, the "Shuangliu Intangible Cultural Heritage Experience Area" and the city of non relics also continue to open. The six categories of intangible cultural heritage projects, including Shu brocade, blue dye, bamboo weaving, Paper Cuttings, shadow puppets and lacquer fans, and more than 20 of the most representative cultural and creative products attract tourists to punch in. Liu Ling, a passenger who is about to fly back to Fujian for work, said, "It's quite interesting to see so many new things at the airport for the first time." "Recently, the Spring Festival was successfully listed as a representative work of the UNESCO Intangible Cultural Heritage of Humanity. Taking this as an opportunity, Chengdu issued an invitation to 'Intangible Cultural Heritage China Year · Haosi in Chengdu', bringing the intangible cultural heritage of Shuangliu to the airport and showcasing its charm to everyone." Feng Bing, the head of the Cultural and Art Department of the Chengdu Shuangliu District Bureau of Culture, Radio, Sports and Tourism, said that passengers can not only enjoy these intangible cultural heritage masterpieces up close, but also personally experience the production process and feel the unique charm of intangible cultural heritage culture. In addition to allowing passengers to experience intangible cultural heritage while waiting for trains, during this year's Spring Festival travel rush, intangible cultural heritage elements are also reflected in every detail of the travel process. On the G1088 train from Rongcheng, Shandong to Beijing South, the "Warm Spring Festival Travel Road, Intangible Cultural Heritage Enters Every Home" activity has been praised by passengers. At the event site, inheritors of intangible cultural heritage such as woodcut New Year pictures and Paper Cuttings window decorations guided tourists to make them. Red colored paper and cheerful New Year pictures were freshly produced in the hands of tourists. Everyone took photos of their handmade works as a souvenir, and the festive atmosphere filled every corner of the carriage. I am delighted to have this opportunity to showcase traditional handicrafts on the high-speed rail. Woodblock New Year paintings have beautiful shapes and auspicious meanings. We hope more people can understand and love our intangible cultural heritage Yang Jing, the inheritor of Yangjiabu woodblock New Year paintings, said. Bai Junlai, a train from Qingdao Passenger Transport Section of China Railway Jinan Bureau, said, "High speed rail on intangible cultural heritage is our attempt. We hope to inherit and promote the cultural heritage of Qilu through such activities, and let intangible cultural heritage travel to thousands of households on the east wind of high-speed rail." In addition, the concept of intangible cultural heritage not only allows domestic passengers to experience different things, but also makes "New Year's flavor" an important factor for inbound tourists to choose travel destinations. Data shows that the number of inbound tourism orders during the Spring Festival period increased by 203% year-on-year, with the main source of customers being countries such as South Korea, Malaysia, Singapore, Japan, the United States, and Australia, and their destinations expanding from big cities such as Beijing and Shanghai to more regions. Martin from Frankfurt, Germany is one of them. According to his introduction, he had already heard on social media about the strong atmosphere and profound historical and cultural heritage of China's Spring Festival, especially Xi'an, a millennium old capital, which made him yearn for it. This time in China, whether in Beijing or Xi'an, the ancient city walls, bustling streets, red lanterns, and couplets all make me extremely excited Martin told the reporter that the tour guide also introduced him to the Spring Festival travel in China. The scene of a sea of people returning home like an arrow made him feel the Chinese people's deep desire for family reunion. Nowadays, the Spring Festival travel rush has passed halfway, and the cross regional personnel flow in the whole society has exceeded 5 billion people. During the Spring Festival holiday alone, the cross regional personnel flow in the whole society has exceeded 2.3 billion people, maintaining a high level of operation. In this grand scene of population migration, the cultural transmission of intangible cultural heritage elements has become a romantic landscape belonging to Chinese people and presented to the world. During this year's Spring Festival travel rush, I not only reunited with my family, but also deeply experienced the profoundness and profundity of Chinese culture A passenger's sharing on social media has sparked widespread resonance among netizens. It can be said that when convenient and comfortable transportation and warm and thoughtful services become the "standard" for the Spring Festival travel rush, the cultural and intangible cultural heritage experience adds a unique color and charm to people's journey, making the road back home a feast for the soul and culture. (New Society)