The golden snake welcomes spring, and spring brings blessings. The first Lunar New Year after China's successful application for the World Heritage List for the Spring Festival, China's consumer market has many bright spots. The popularity of "foreign New Year products" has brought huge business opportunities for overseas enterprises, and the "two-way travel" of Chinese and foreign tourists has injected strong momentum into the international tourism industry. Overseas individuals express optimism about the prospects of the Chinese market and look forward to continuing to share the opportunities and dividends of China's super large market. On January 31st, tourists played at the Wanchun Carnival in Jingshan Park. Ju Huanzong, a reporter from the Xinhua News Agency, has seen a boom in photography, supply and marketing - the popularity of "foreign New Year goods" has fostered business opportunities in French wine and Chilean cherries... As China's opening door becomes wider and wider, the overall level of tariffs continues to decline, and the global "top quality goods" have become an important element of the Chinese New Year gift package. The entry of "foreign New Year goods" into thousands of households not only meets the increasingly diversified needs of Chinese consumers, but also promotes the growth of overseas enterprises and the vibrant Chinese market. French wine is a frequent guest on Chinese Spring Festival dinner table. Catherine Mashabel, head of the Food and Wine Department at the International Economic Development Bureau of the Occitanie region, an important wine producing area in France, introduced that the region attaches great importance to the Chinese market and actively participates in the CIIE and the "from French farms to Chinese dining tables" mechanism. 2025 is the Lunar Year of the Snake, and distributors have prepared various gift boxes with snake patterns to promote wine, "said Mashabel. Regional wine distributors are active in large supermarkets, duty-free shops, restaurants, and pubs in China. In order to seize the business opportunity of the Spring Festival, the French fruit product company Andrew Group has launched special products such as "Sweet Candy Gift Pack", and increased activities such as store tasting and buy to get gifts, with significant results. Our expected sales volume is more than twice that of the same period in previous years, setting a new record for Spring Festival sales performance, "said Dou Haiyan, the sales director of the group in China. Cherry is red in color and plump in shape, which is in line with the Chinese people's favorite images of red and completeness. It can be called a good gift for the Spring Festival. In the opinion of Claudia Soleil, Executive Director of the Cherry Committee of the Chilean Fruit Exporters Association, cherries as a New Year gift carry people's expectations for happiness and success. Soler said that over 90% of Chile's exported cherries are sold to China, and the strong demand in the Chinese market has made cherries a star product among Chilean fruits. According to the statistical bulletin of the Chilean Central Bank, the export value of cherries in the country reached 3.574 billion US dollars in 2024, ranking first among all types of fruits, with an increase of 51.4% compared to the previous year. On December 26, 2024, at a large supermarket in Xiqing District, Tianjin, customers were shopping for newly arrived Chilean cherries. Xinhua News Agency reporter Sun Fanyue captured the "two-way rush" - Chinese and foreign tourists "ignite" the prosperous scene of Spring Festival tourism. During the New Year, it is necessary to buy New Year goods, eat big meals, and arrange rich and colorful cultural and tourism activities. The extension of the Spring Festival holiday, the increase of visa free countries and other favorable factors have stimulated the enthusiasm of Chinese tourists to travel abroad. Overseas tourists have also used the convenient policy of coming to China to join the spring festival crowd, immersing themselves in the Chinese Spring Festival, and the "two-way travel" of Chinese and foreign tourists has injected new impetus into the tourism and economic development of many countries. Standing on the pristine beach of Zanzibar Island, Chinese tourist Li Chengguang and his wife Zhao Xue exchanged smiles. Here you can see the great migration of animals on the Serengeti grassland, the deep blue Indian Ocean, and the snow capped peaks of Mount Kilimanjaro... "Zhao Xue said excitedly. Some people love the natural scenery of Africa, while others enjoy the tropical charm of Southeast Asia. On the afternoon of the first day of the Chinese New Year, nearly 40 people lined up in front of the "Grandpa Zhan" ice cream stall in Singapore. Recently, more than half of the vendors are Chinese tourists. Around the Spring Festival, they can sell about 20% more than usual every day, "said Zhan Peiqiu, a vendor in his seventies. As Chinese tourists visiting Singapore become more diverse in their consumption habits, Baishenglou, which is full of artistic atmosphere in the bustling city, has become a new favorite among tourists. Abdul Nasser, the owner of a design bookstore in Baishenglou, was deeply impressed by Chinese tourists. They like to search for unique design books. This Spring Festival, Kuala Lumpur International Airport in Malaysia also experienced the "Spring Festival travel rush". The busy airport records the expectations of Chinese tourists for the heatwave beach, and also witnesses the longing of Malaysian tourists for the winter scenery in northern China. Wearing the Northeast Big Flower Coat, we can check in the 'Ice and Snow World' snow sculptures together, climb Changbai Mountain to see Tianchi, go to Northeast restaurants to taste Guobaorou... "Zhou Jinglang, the leader of Malaysia's Apple Tourism Group, who led the group to Harbin, explained the itinerary plan to reporters. According to statistics from the National Immigration Administration of China, during this year's Spring Festival holiday, border inspection agencies across the country ensured the entry and exit of 14.366 million Chinese and foreign personnel, an increase of 6.3% compared to the same period last year. The 26th Harbin Ice and Snow World Park Landscape (taken on January 23, drone photo). Photo by Wang Jianwei, Xinhua News Agency. The prospect is broad - consumption reflects China's economic potential. Under the Spring Festival consumption boom, new forms and scenarios of consumption continue to emerge, and the popularity of digital, green, and health-related consumption is rising, making overseas people perceive the resilience and vitality of the Chinese economy. They look forward to taking the Spring Festival as an opportunity to seize the new consumption trends in the Chinese market, jointly promote the release of consumption potential, and share the "cake" of the Chinese consumer market. French dairy company Fitter Group Chairman Elver Ranoe said that the Chinese market has formed a consumer trend that places more emphasis on quality and health. For example, the group's butter and other products with origin protection marks have been highly praised by Chinese customers. He firmly believes in the consumption potential of the Chinese market. A few years ago, Hern á n Garc é s, the export manager of Chilean cherry exporter Jizhi Company, keenly recognized the business opportunities in the Chinese market. He moved his family to Shanghai and established a company's China office. We hope to continue expanding into the Chinese market, developing e-commerce, and strengthening our brand image, "Garsese told reporters during the Spring Festival. Under the strengthening of the trade in policy, Chinese consumers' enthusiasm for "rejuvenation" has surged, promoting higher consumption of digital products and other products, and also allowing some foreign brands to see greater business opportunities. The Nihon Keizai Shimbun reported that in 2024, the global digital camera shipments, including the no reflection camera, will return to the highest level in years. The demand of Chinese Generation Z young people to release beautiful photos on social platforms is an important driving force behind this. Related enterprises are considering enhancing product performance to continue attracting consumers. The broad prospects presented by the Chinese consumer market have made many countries eager to strengthen cooperation with China. "For Tanzania's tourism industry, the Chinese Spring Festival is a business opportunity of great strategic significance," said Evraim Mafulu, Tanzania's tourism director. China's Spring Festival, the taste of the world's New Year, injects warmth into the world economy with the consumption boom during the Spring Festival. Overseas individuals believe that as China introduces more economic stimulus measures, the potential of Chinese consumption will continue to be unleashed, and new types of consumption will be cultivated and strengthened, providing strong support for high-quality development. China will continue to make important contributions to world economic growth. (New Society)