More than 2.3 billion people traveled, the box office exceeded 1 billion yuan in consecutive days, and catering consumption reached its peak... The first Spring Festival after the successful application for World Heritage was full of vitality and a strong sense of spring flavor! The cultural and tourism market is "hot" and constantly innovative - from the ice and snow wonderland of the North to the poetic and picturesque Jiangnan, visiting the New Year temple fair at the Ditan Temple in Beijing, watching the fish lantern parade in Shexian County, Anhui, listening to Henan opera, and watching a match of iron flower making in Xinzhou, Shanxi... Looking across the country, more than 400 traditional New Year customs and intangible cultural heritage exhibitions are held in ancient cities in various regions. Intangible cultural heritage plays a leading role, carrying the wisdom of humanity, the civilization and glory of history, like messengers, making the New Year more mellow. According to Feizhu data, the search popularity of "intangible cultural heritage tourism" on the platform, which includes intangible cultural heritage attractions, intangible cultural heritage experiences, and other content, has increased by 133% year-on-year. Celebrating the Chinese New Year at the Museum of Culture and Natural History, the Shanghai Natural History Museum's zodiac special exhibition "Mysterious Snake Realm" is a fascinating science popularization and interactive experience. According to data from Tongcheng Travel, during the first four days of the Spring Festival holiday, the booking heat for exhibition halls and historical sites increased by 200% year-on-year. On February 2nd, citizens watched a dragon dance performance (drone photo) at Lianxi Lake Park in Xinghua City, Jiangsu Province. Xinhua News Agency reporter Zhou Shegen's film market is "red", and creativity is constantly emerging - watching movies has become a new "New Year's custom", and the box office during the Spring Festival period has reached a historic high. The film market presents a lively interaction between diverse stories and audience emotions, demonstrating confidence in Chinese culture. According to online platform data, as of February 4th, the box office of Chinese New Year movies in 2025 has exceeded 9 billion yuan, and the total number of viewers has exceeded 170 million, both breaking records. Among them, "Ne Zha's Demon Children Roar in the Sea" tells a millennium old mythological story, "Tang Dynasty Detective 1900" has a strong comedic color, and "Fengshen Part 2: War in the Western Qi" shows the protection of the homeland... These themes are compatible with the Spring Festival, which shares warm emotions and expresses beautiful wishes, allowing viewers to feel the festive and reunion atmosphere. Consumption is new and vigorous - "Time honored Carnival" and "National Online New Year's Day" continue to be hot, and China-Chic Intangible Cultural Heritage lights up the annual economy; The "national subsidy" policy promotes the "new trend" of mobile phones, home appliances, cars, etc. During the Spring Festival, there are many discounts, and the "subsidy plus subsidy" policy allows ordinary people to benefit more. According to relevant data from the Ministry of Commerce, during the first four days of the Spring Festival holiday, the sales of key retail and catering enterprises in China increased by 5.4% compared to the same period last year, and the sales of key monitored catering enterprises increased by 5.1% year-on-year; Key monitoring shows that the sales of household appliances and communication equipment in retail enterprises have increased by more than 10% year-on-year. The Chinese New Year, also known as the "Intangible Cultural Heritage", is a global event - with a 240 hour visa free transit time, "China Travel" featuring the popular "Three Piece New Year Set". Foreign tourists can immerse themselves in the unique charm of the Spring Festival by wearing Hanfu, writing the character "Fu", and eating dumplings. Ctrip data shows that during this year's Spring Festival, the platform's inbound travel orders increased by over 200% year-on-year; According to data from Hanglv Zongheng, over 5500 flights carried foreign tourists through the Chinese New Year five days before the holiday, an increase of more than 1400 compared to the same period last year. The Chinese New Year spans mountains and seas, and the poetic reunion of the East blooms overseas. In Russia, the Winter Palace Bridge spanning the Neva River opens to the melody of the Spring Festival overture, marking the first time Saint Petersburg has opened a bridge for a foreign festival; In Nigeria, the capital Abuja held a "Happy Spring Festival" temple fair, and local citizens lined up in Chinese art experience areas such as fan clubs, calligraphy, and tea art to celebrate the Chinese New Year of the Snake. Many parts of the world lit up the "Chinese Red". On the social media platform, netizens from all over the world watched the Spring Festival Gala and exchanged New Year greetings. The small red book "Chinese New Year", "Spring Festival in the eyes of foreigners" and other topics were viewed hundreds of millions of times. At the beginning of spring, everything is renewed. An intangible cultural heritage year of China is not only the most romantic emotional connection of Chinese people, but also the mutual learning and sharing of Chinese New Year customs and the world. It is extremely wonderful! (New Society)