What words can be combined with the word 'village'? The traditional agricultural economy limits people's imagination of the possibilities of rural development, and the words formed cannot escape the limited agricultural imagery. But now it's different, with the emergence of "village superstars," "village BAs," and "village evenings" full of modern cultural vitality. As the overall revitalization of the countryside continues to advance, the spirit of culture is fully demonstrated, and more and more creative integration is named after "villages", such as "village broadcasting", "village running", "village K", "village platoon", and "village cafes", which break through the traditional imagination and show the diversity of the overall revitalization of the countryside in the context of Chinese path to modernization. The power of cultural self-confidence is driving the overall revitalization of the countryside. In his 2024 New Year's message, General Secretary Xi Jinping pointed out that "village supermarkets" and "village evenings" are full of vitality. "" Village supermarkets "and" village BAs "have also been praised by foreign media as a window to observe Chinese style modernization. These new words have refreshed people's stereotypical understanding of rural areas, presenting vivid practices of revitalizing rural areas and wealthy farmers deeply integrating local development with culture, entertainment, tourism, and sports. They not only express the rural residents' pursuit of enriching spiritual and cultural life, but also demonstrate the confident new rural culture, demonstrating the deep integration and development vitality of rural economy. During my research in Guizhou, I once watched a "Village Sound" evening party in Baiyan Village, Leishan County, where agriculture, culture, and tourism complemented each other. If you don't go to Baiyan Village, you may really not understand the word 'sound'. The slightly rare character 'Xiang', both traditional and trendy, witnesses the cultural new atmosphere brought by the economic development of a village. Once a deeply impoverished village, it has now become a local cultural tourism business card. The sound of the village, like the sound of the village, is a microcosm of the times for countless revitalized rural areas to pursue rich spiritual pursuits, express vitality in life, and showcase cultural confidence. Chinese path to modernization is the modernization of material civilization and spiritual civilization. It requires a great wealth of material wealth as well as spiritual wealth, and self-confidence and self-improvement in ideology and culture. The innovative new words "Village Super" and "Village BA" reflect the confidence that comes with both material and spiritual satisfaction. In the past, when it came to "village" and "agriculture", there may have been a certain sense of backward inferiority, but today more and more rural areas are calling out "village" with pride, brand, and phenomenal dissemination. This is not just an imitation of modern urban popular culture, but also stems from an endogenous cultural confidence, integrating local culture, rural culture, traditional folk customs, and popular culture to create a vibrant new rural culture. In the past, rural areas received urban culture mainly through traditional media channels; Nowadays, reverse cultural influence and attraction can even be formed through "village supermarkets" and "village echoes", becoming a tourist hotspot, a popular check-in spot for internet celebrities, and a "poetry and distant place" for young people. Cultural confidence is the most fundamental, profound, and enduring force in the development of a country or a nation. Culture is the most far-reaching, especially for the revitalization and development of a village or region. The report of the 20th National Congress of the Communist Party of China proposed to accelerate the construction of a strong agricultural country and solidly promote the revitalization of rural industries, talents, culture, ecology, and organizations. The more comprehensive rural revitalization moves towards a higher and better stage of development, the more cultural confidence highlights its important value. Cultural confidence provides compelling value support for the comprehensive revitalization of rural areas. The essence of Chinese path to modernization is the modernization of people. People are cultural people. The deep power of cultural self-confidence can call everyone in the village into the practice of comprehensive rural revitalization. Whether it's "village supermarkets," "village runs," or "village echoes," they all have one thing in common, which is "the largest number of villagers and the greatest enthusiasm for participation. What is so powerful? It is the appeal of culture that makes them proud of their own culture, nourished by it and confidently displayed. The sense of identity and cohesion of cultural confidence provides a strong spiritual appeal for the comprehensive revitalization of rural areas, allowing everyone to find a sense of belonging in the spiritual community. Every revitalized rural area has a profound sense of 'full participation', and cultural confidence is deeply embedded in the process of comprehensive rural revitalization. At the beginning, it may be a few talented individuals, and then some external funding assistance to find some industry support. Only with a deep-rooted cultural confidence, driven by talent, capital, and industry, can it be transformed into an endogenous development force that touches on the conceptual world and activates the "spring water" of comprehensive rural revitalization. Cultural confidence endows a place's pillar industries with a soul of value. Many people often separate economic development from culture, believing that only economic development can talk about culture, prioritizing economy over culture, and developing first can lead to confidence. In fact, the two are mutually beneficial, and any economic development cannot do without the support of culture, which endows economic development with profound humanistic value. The comprehensive revitalization of rural areas is not about creating a certain industry out of nothing, nor is it about grafting a foreign industry that is unrelated to the local cultural life, and then helping those who are originally unrelated to this industry to 'revitalize'. True revitalization must be rooted in the existing culture and resources of the local area. Only by adapting to local conditions and finding industrial confidence in cultural confidence can the industry continue to "grow". The industrial support for the comprehensive revitalization of rural areas at present, whether it is homestay economy, courtyard economy, folk tourism, planting industry, animal husbandry, as well as the processing of agricultural products and handicrafts, can all find imprints with local cultural recognition. Industry is an industry with cultural advantages, and products are products full of cultural emotions. Because of these cultural added values, the industry has greater value. Leaving the mountains is not to escape from them. The reason why the comprehensive revitalization of rural areas attracts more and more young people to return and many college students to start businesses in their hometowns is not only the attraction of industries, but also a cultural appeal. There are also industries in cities and other places, but there are cultural roots in hometown. It is the instinct of young people to pursue their careers. Industries with cultural confidence are their own careers. More young people have become the driving force for the comprehensive revitalization of rural areas, fully activating rural productivity. Homesickness is not just a small bourgeois imagination of their hometown amidst the hustle and bustle of the city, but also a steadfast effort to start a business and create in their hometown. Cultural confidence endows rural areas with the value confidence to maintain their unique beauty. It's not that every village has its own unique characteristics, but rather that every village has its own strengths and weaknesses. In reality, there is always a development pressure of "convergence" that puts everything under the same aesthetic gaze, while culture has a power to resist "convergence", allowing a place to rely on unique cultural nourishment to gain development confidence. The potential for comprehensive rural revitalization is unlimited. Based on the unique exploration of cultural confidence and the maintenance of local cultural characteristics, with differences but no gaps, this has formed the current path of diversified revitalization, with each of the "village super", "village broadcasting", "village BA" and "village sound" having its own beauty. What words can be combined with the word 'village'? Returning to the question at the beginning, the hot practice of comprehensive rural revitalization and villages full of cultural vitality will constantly provide answers beyond people's imagination. To achieve Chinese path to modernization, we must accelerate the overall revitalization of the countryside. The power of cultural self-confidence can be integrated into the economic power in a way of "moistening things silently", boosting the overall revitalization of the countryside, and painting a new picture of livable, employable and beautiful countryside. (New Society)