The atmosphere of the Spring Festival is gradually becoming stronger. In Beijing, the "Wangfujing Golden Street Celebrating the New Year" event collaborates with time-honored brands to bring a hot topic of welcoming the New Year to the business district. In addition, the New Year Carnival in the Model Mouth block and the characteristic temple fair on Chang'an Tian Street in Mentougou also allow people to experience the rich Beijing New Year customs and atmosphere while shopping. Recently, the General Office of the State Council issued the "Several Measures for Further Cultivating New Growth Points and Prosperous Cultural and Tourism Consumption", proposing a series of powerful policies to support cultural and tourism consumption, aiming to further boost consumption and expand domestic demand in all aspects. This requires transforming cultural and tourism consumption activities into cultural and tourism consumption economy from traffic to increment, forming new economic growth points. In recent years, various regions have generally regarded the prosperity of culture and tourism consumption as important means to enhance urban competitiveness, and have strengthened policy support and introduced consumption flow through various methods such as increasing consumption willingness, focusing on consumer groups, enriching consumption scenarios, and adjusting consumption structure. For example, some places are paying attention to the trend of the main consumer force gradually extending from traditional sightseeing tourism groups to segmented markets, focusing on the needs of the "one elderly, one small, and few" consumer group. On the basis of developing silver hair health tourism and parent-child tourism, they actively cater to the preferences of young people for niche experiences. Creating diversified consumption scenarios is also a key factor in promoting cultural and tourism consumption. The VR exhibition "The Vanished Pharaoh" held in Beijing and Shanghai allows tourists to experience ancient Egyptian culture without leaving the country; Tianjin Yifeng District has launched a rich "Western style buildings+" cultural, tourism and commercial integration scene by accurately activating more than 200 century old historical buildings with "one floor, one strategy". In addition, in 2024, China reached visa free or transit visa free agreements with multiple countries, extending the duration of visa free stay and expanding the scope of transit visa free application, leading to a gradual recovery of the inbound tourism market. This provides new opportunities for tapping into international potential and expanding the consumption structure of domestic and foreign demand. Recently, the visa free policy has driven a wave of South Korean tourists visiting China, and many young Koreans are enthusiastic about flying to China after work on Fridays to spend their weekends in Shanghai. From traffic to increment, behind consumption is a comprehensive coordination of industry, innovation, talent, and governance. In recent years, various regions have greatly increased consumption flow through various ways of promoting consumption, but there have been varying degrees of phenomena such as "more customers, less money" and low customer orders. This indicates that it is still necessary to strengthen the supporting supply of cultural and tourism industry formats and product categories. On the one hand, we need to accelerate the construction of urban consumer industries in accordance with the supply and demand laws of the market economy, and optimize the structure of consumer supply; On the other hand, in order to adapt to the trend of combining consumers' online decision-making and offline consumption chains, we will continuously optimize and adjust the business model system, strengthen the scene experience and reputation collection based on the consumer's "know pay attention consult purchase reputation repurchase" consumption decision-making chain, and form a positive online and offline feedback mechanism. In the face of rapid changes in consumer demand, consumer categories, consumption patterns, consumption technologies, etc. all need to be adapted and innovated accordingly. In 2024, the launch of the game "Black Myth: Wukong" showcased the charm of Chinese culture and brought new insights into the deep integration of culture and tourism. In the future, it is necessary to not only refer to its experience and continuously form new consumer products, but also optimize consumption patterns through planning and other methods, such as infiltrating community life with culture and tourism, and exploring the development model of "scenic spots+blocks+communities". With the rise of cultural and tourism consumption, the demand for talent related to it is also increasing. At present, there are not many universities in China that offer tourism management majors, and there is a shortage of professional tourism talents and difficulties in finding employment for highly educated tourism talents. Therefore, in response to the structural dilemma of professional talents, targeted training for cultural and tourism consumption talents should be strengthened, forming a training system that combines academic education, social training, and practical training. At the same time, we should also recognize that the rapid growth of cultural and tourism consumption has brought a series of problems to areas such as health, environment, and transportation. For example, in order to promote consumption, many roads along the ground level commercial areas need to allow vehicles to pause shopping, but these ground level commercial areas are also located in congested traffic sections. It becomes very important to coordinate the relationship between promoting consumption and optimizing traffic. It is imperative to adjust demand according to the consumption chain and optimize government management functions in the future. The government's governance approach needs to shift from managing enterprises, scenic spots, and businesses to managing the supply and demand loop, managing the consumption chain, and managing the consumption experience. The competent department should carry out overall investment attraction, promotion, and operation according to the consumption chain. Better adaptation and coordination according to cultural and tourism consumption needs is an important direction for the future prosperity of cultural and tourism consumption. Only in this way can we promote the conversion of tourism flow into economic increment, better stimulate consumption, promote growth, and benefit people's livelihoods. (New Society)