In 2025, multiple cities such as Beijing, Hangzhou, and Shenzhen will have a good start in land auctions, adding warmth to the real estate market. On January 2nd, two residential land parcels were sold in Beijing with a total starting price of 15.03 billion yuan. In the end, a plot of land was won by a consortium of three real estate companies for 9.152 billion yuan after 161 rounds of on-site bidding, with a premium rate of 17.33%; Another plot of land was won by a real estate company for 9.0404 billion yuan after 244 rounds of on-site bidding, with a premium rate of 25.04%. The total transaction amount of the two plots reached 18.1924 billion yuan, with an average premium of 21.04%. It is understood that both plots of land are purely residential land with no additional supporting facilities. There are no restrictions on land price, sales guidance price, or lottery number. The higher the price, the better. On January 14th, the first land auction of 2025 was launched in Hangzhou, with fierce competition between two plots. The Beiganxi unit plot in Xiaoshan District had 108 rounds of bidding, with a premium of 61.91%, and the Century City South unit plot had 76 rounds of bidding, with a premium of 45.91%. The total transaction amount of the two plots reached 3.99 billion yuan, with an average premium of 56.8%. On January 16th, Shenzhen also welcomed its first residential land transfer. The plot is located in Longcheng Street, Longgang District. After nearly 250 rounds of bidding, the plot was finally sold for 3.065 billion yuan, with a floor price of 29611 yuan/square meter and a premium rate of 70.4%. The hot auction for the first residential land in Shenzhen in 2025 is expected to further drive market expectations for restoration Sun Hongmei, senior analyst at the Shenzhen branch of Zhongzhi Research Institute, told reporters. It is worth mentioning that according to data from CRIC Research Institute, in December 2024, the transaction volume of new and second-hand houses in key cities increased by 17% and 11% respectively year-on-year, and the opening turnover rate remained stable at a high level of about 40% for the year. In the first half of January 2025, the market experienced a cyclical decline, but the transaction volume of new houses still increased by 47% compared to the same period in February 2024, known as the "Spring Festival Month". In terms of housing prices, as more sample communities experience month on month increases in housing prices, market confidence is also continuing to rebound. Recently, land auctions in various regions have shown a trend of fierce competition and high premium transactions for high-quality land parcels. Faced with the opportunity of market stabilization and recovery, more and more developers have confidence in acquiring land, and the real estate industry has great potential for recovery and development Yan Yuejin, Vice President of Shanghai E-house Real Estate Research Institute, told reporters. (New Society)