Reverse cross-border shopping witnesses the future of Chinese manufacturing
2025-01-15
Recently, a large number of tutorials have emerged on overseas video platforms, guiding users on how to shop on Chinese e-commerce platforms, and even making "How to shop on Taobao" a hot search topic. This "reverse cross-border shopping" has attracted considerable attention. In the past, many countrymen were keen on "overseas shopping". Now, the word "reverse" reflects the new shopping trend. Data shows that the overseas retail e-commerce market in China was expected to reach a scale of 3 trillion US dollars last year, and even though it is far across the ocean, it is still difficult to resist the rush to buy "Chinese goods". From small items such as phone cases and Christmas trees, to bulk commodities such as home appliances and cars, there are a wide variety of products available for export. If the past "reverse cross-border shopping" carried more of the "homesickness of borrowing goods" of overseas Chinese, then the current wave proves that Chinese products have become the preferred choice in the hearts of global consumers. The overseas "order explosion" of domestic products has enabled foreigners to experience the pleasure of online shopping in a down-to-earth manner. In order to open up overseas markets and lower shopping barriers, e-commerce platforms have almost reached the limit. If the language is not compatible, we will launch an English version and optimize the shopping interface according to local conditions; If payment is inconvenient, we will cooperate with local electronic payment companies to provide diversified payment solutions. Of course, "cross-border free shipping" also greatly enhances the experience of cross-border shopping. As for the confidence in expanding the "free shipping area", it comes from the continuous improvement of logistics infrastructure construction. Nowadays, China's maritime transportation connectivity has been ranked first in the world for many years, with international air cargo reaching more than 60 countries and regions, and China Europe freight trains connecting more than 220 cities in 25 countries... As the "artery" of economic and social development, the efficient connection of modern logistics to "global buying and selling" is fully demonstrated in "reverse cross-border shopping". Of course, building a platform is only one aspect. The popularity of "reverse cross-border shopping" ultimately lies in the strength and charm of Chinese manufacturing. There is a classic "smile curve" in economics, where the rising ends represent patents and technology, marketing and services, respectively, while the assembly and manufacturing in the middle are in a low profit period. For a long time in the past, 'cheap' was almost the only competitive advantage of Chinese products. Today, good quality and low price have become the most insignificant labels for domestic products. A large number of technology intensive products such as 3C digital, smart homes, and drones have been selling well worldwide, conveying a new image of "Made in China" to the world. It can be said that Chinese manufacturing, driven by technology and innovation, has moved away from the previous stage of "exchanging price for quantity" and gradually moved towards the upward end of the "smile curve". Even if you don't understand Chinese, you still need to make it in China. The world has no different definition of good goods. Wherever goods are worth their value and of high quality, demand will flow towards them. This is also a basic economic law. In the era of globalization, the economies of various countries are intertwined with each other, which also means that the wave of "reverse cross-border shopping" not only strengthens China, but also benefits the world. Today, the trend of "anti globalization" is surging, but looking towards the foreseeable future, further promoting the flow of production factors such as goods, technology, and talent on a global scale remains the greatest common denominator of the international community. From "cross-border shopping" to "reverse cross-border shopping", witnessing the past and future of Chinese manufacturing. Facing the vast overseas market, continuous innovation and refined research services, a confident and open China will share development opportunities with the world. (New Society)
Edit:Luo yu Responsible editor:Wang xiao jing
Source:Beijing Daily
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