More than 400000 types of books were showcased, over 400 exciting events were held, 100000 visitors flocked to visit, and the library's procurement cost exceeded 100 million yuan... At the beginning of the new year, the book market ushered in a "good start". At the 2025 Beijing Book Ordering Fair held from January 9th to 11th, the fragrance of books was overwhelming and the audience was like clouds, gathering into a warm current in the cold winter. This grand event, known as the "barometer of Chinese publishing", demonstrates the strong winds of culture and innovation. The "Focus" has attracted much attention. This year's ordering fair is themed "Cultivating New Quality Productivity and Promoting High Quality Development of the Industry", comprehensively showcasing the theme publications and key publishing achievements of various publishing institutions. "Red Footprints", "The Road to the Republic", "Marx is Young", "The CPC's Philosophical Wisdom in Governance", "The Tide: Socialist Thought Leading China"... A large number of high-quality books with distinctive themes have attracted attention. "We have brought more than 500 kinds of high-quality books to the exhibition this time. New quality productivity, Chinese path to modernization and other topics have become new growth points of publishing topics, and the market response is warm." Beijing Huajing Times Culture Media Co., Ltd. Chairman Zhu Wenping said. Books that focus on social development are favored by the market. The first series of books on "Urban and Rural Grassroots Governance Practice" aimed at community workers and other groups provides comprehensive tools for grassroots cadres, especially community workers. The book "Practical: The Growth Path of 'Specialized, Refined, Unique and New' Enterprises" published by the Commercial Press serves the national strategic needs through management research and helps promote high-quality economic development. Hot topics continue to emerge and traditional culture is on the rise - Liang Xiaosheng, winner of the Mao Dun Literature Award, came to the order fair to share his creative experience with his new work "The Historical Gene of Chinese Culture"; Cultural expert Ji Lianhai unveiled his new books "Ji Lianhai's Commentary on Zuo Zongtang", "Pinmeng Liang Lu", and "Pinmeng Hua Lu", interpreting historical figures and cultural classics; Zhonghua Book Company held a reader Q&A activity to explain in detail the latest progress of the school-based "Twenty Four Histories" and "Qing History Manuscript" revision project; With the theme of "Pursuing the Beauty of Civilization and Asking 'Why China?'", the book "China - Where Does Our Civilization Come from?" explores the origin of Chinese civilization and launches a new book. "We hope to promote excellent traditional Chinese culture through high-quality books, inspire people's cultural confidence and patriotic emotions," said Liu Xingbao, Secretary of the Party Branch of Hunan Children's Publishing House. The sci-fi craze continues to burn - the launch event of the Chinese version of "Orbits" by China Translation Publishing House has attracted a large number of readers. Writer Li Er and translator Lin Qingxin discussed the charm of this masterpiece, which is set in space and integrates science fiction and other factors, with the live audience. Science fiction is a new force in literature, showcasing the infinite possibilities of technology through rich imagination At the China Children's Science Fiction Nebula Award Conference and the First Science Fiction Book Cloud Exhibition Press Conference, Li Xiaodong, Director of the Social Federation Department of the China Writers Association, said that he hopes to closely integrate science fiction with education, literature, and reading promotion, and awaken children's love for science. Deep integration of ice and snow craze - Jilin exhibition area showcases the charm of ice and snow with elements such as snow houses and snowmen, sending an invitation letter from the "Pink Snow" paradise to readers across the country; At the book launch event for 'Bring a Book to Harbin', people queued up to sign their books, eager to see the charm of the ice and snow city. Ice and snow fever has become a bright spot in the current book market. Zang Yongqing, Deputy General Manager of China Publishing Media Co., Ltd., said that riding on the spring breeze of cultural and tourism integration, the publishing industry has ushered in new opportunities. The enduring classic depicts a rich and profound spiritual landscape, carrying the grand and magnificent atmosphere of the times. Classics have enduring vitality. The "Aesthetic Masters" series of books released at the exhibition gathers the classic works of aesthetic masters such as Liang Qichao, Wang Guowei, Zong Baihua, Zhu Guangqian, etc. The "Biography of Lu Xun's Poetry" vividly depicts Lu Xun's unique poetic style... A young reader said, "These books have allowed me to appreciate the wisdom and talent of the masters, and I hope to draw more spiritual nourishment from them." The brand event "Spring of Originality", which has been held for 20 years, has launched a large number of original masterpieces with far-reaching influence. These works record Chinese stories and showcase the style of China, "said Chen Xinwen, the president of Hunan Literature and Art Publishing House." We need to continue to deepen our work and publish more excellent works that have bones, morals, and warmth. There are both "old friends" and "new faces" - the literary magazine "People's Literature" has entered the ordering fair for the first time, striving to get closer to readers through the "People's Marking" series of activities; The first Tianshan Literature Award series was unveiled, and classic works with Xinjiang themes such as "Along the Ana River," "Other People's Bonfires," and "Baishuitai" attracted audiences to stop and browse... exchange experiences, and build consensus. At the Key Book Sharing Conference, Lin Yun, President of China Peace Publishing House, stated that it is important to keep up with the pace of the times, pay attention to cutting-edge developments, explore topics with contemporary value and educational significance, and let the light of good books shine through time and space. The value of "IP" highlights the popularity of the cultural and creative exhibition area, which was added for the first time at this year's ordering fair. Multiple large "IPs" appeared on site, triggering a climax of the event - the best-selling brand "Great China Treasure Hunt" will be launched again! The 21st Century Publishing Group has released the full product matrix of "Ningxia Treasure Hunt", with total pre orders exceeding 100 million yuan, effectively boosting market confidence. The series of cultural and creative IPs such as "Teaching Xiaomeng", "Teaching Xiaotao", and "Li Lei and Han Meimei" from People's Education Press have made their debut and become popular check-in points. Huang Qiang, the president of the People's Education Society, said that we will vigorously promote integrated development and open up a new track for publishing culture. The original storybook "The Story of Bear Town" has added a new member. At the launch ceremony of IP development, Fang Yunzhong from China Pictorial Publishing House expressed the hope that through IP development, stories can enter thousands of households and integrate into daily life in a more vivid and lively form. The cross-border integration of "publishing+cultural and creative" has made high-quality book IP the "traffic password", and the publishing industry is showing a new trend of diversified development. Wu Shulin, Chairman of the China Publishing Association, stated that the "good start" of the book market reflects readers' fervent desire for high-quality spiritual nourishment, showcasing a new atmosphere of vigorous development in China's publishing and distribution industry. In the current era of rapid technological development, the book industry should "break through the waves" and fully explore new high-quality development paths that meet the needs of the times. (New Society)