In recent years, the "free admission for reciting poetry" activity has been widely carried out in many scenic spots. The Chengdu Du Fu Thatched Cottage Museum has undergone a floral renovation and launched a high difficulty gameplay - reciting 83 Sichuan poems from "Several Poems" can earn permanent free admission to the scenic area. As soon as the news came out, many tourists were eager to try. According to reports, Xiaochen, a doctoral student from a university in Chengdu, successfully challenged and became the 31st permanent free ticket holder. Not only in the Du Fu Thatched Cottage in Chengdu, but also in scenic spots such as Jianmen Pass in Guangyuan, Beigu Mountain in Zhenjiang, and Chibi in Huanggang, such activities have been launched, attracting many tourists to come here. Reciting poetry is an indispensable memory in everyone's life when reading. This kind of creative marketing is refreshing, as tourists' memories are awakened in scenic spots, which spontaneously spread on social platforms and attract more people to try checking in. Through reciting poems and visiting scenic spots, tourists can personally experience the people's livelihood sentiment of Du Fu in the thatched cottage, who "found peace in the vast mansion, sheltering the cold scholars of the world with joy." It is the soaring spirit of Li Bai at Jianmen Pass, who "one man is in charge of the gate, and ten thousand men cannot open it." It is the generous and sorrowful song of Xin Qiji at the foot of Beigu Mountain, who said, "Lian Po is old, can we still eat?" It is these magnificent poems that embrace the mountains and rivers, as well as the legendary stories performed in ink and brush strokes, that give tourists a deeper understanding of these famous scenic spots and historical sites. With a good foundation in the scenic area, it is not advisable to hide it in a secluded place without being recognized by others, or to wait for someone who is destined to "recognize it with a discerning eye". It is necessary to expose it. Some scenic spots take the initiative in similar activities, allowing tourists to preview poems in advance and enhance their understanding of the history and culture of the scenic area through memory and recitation. During the process of climbing mountains, overlooking rivers, and leaning over railings, they experience the baptism of ancient poetry and charm, which is truly a good and beautiful thing. At present, the integration of culture and tourism is developing in depth, and the "free admission for reciting poetry" approach has produced the effect of expanding from small to large. As a clever exploration to enrich tourism services and enhance interactive experiences, it complements and integrates the popularity and cultural atmosphere of scenic spots. For scenic spots, it has polished cultural brands and activated cultural flavor; For tourists, "reciting poetry without admission" not only allows them to enjoy the pride of "knowledge monetization", but also provides an immersive experience of crossing time and space and communicating with ancient people. Especially in today's era of advanced social media, "reciting poetry" at scenic spots has become a popular check-in trend among many young people. This trend can be widely spread and will greatly benefit the promotion of excellent traditional Chinese culture. As a beneficial attempt to integrate culture and tourism, the method of "free admission for reciting poetry" still needs to be continuously improved and updated, and differentiated development should be carried out according to the actual situation in different regions. As popularity and traffic increase, scenic spots should anticipate in advance and, through meticulous services, develop more distinctive cultural and tourism products that are suitable for all ages. (New Society)