On the 9th, the China (Harbin) CHCG International Anime and Game Expo (referred to as the "Expo") kicked off at Yabuli Tourism Resort, with the theme of "Digital Entertainment and Innovation Leading, Helping to Gather a New Future of Ice and Snow in Longjiang", and will last for 2 months. The purpose of this expo is to create a cultural atmosphere for the main venue of the 9th Asian Winter Games in Harbin in 2025, while empowering the development of digital technology, ice and snow economy, creative economy, and related industries in Heilongjiang. It is reported that the China (Harbin) International Comic Expo has been successfully held twice, laying the foundation for building a platform for cooperation between the ice and snow economy and creative design industry, and creating an atmosphere for the development of the ice and snow economy and creative design. Xu Xiaoliang, Deputy Minister of the Propaganda Department of the Heilongjiang Provincial Party Committee, stated that this year's Comic Expo has achieved breakthroughs in multiple dimensions. In terms of industry, we will vigorously promote the integration and innovation of "animation, games, sports, and ice and snow" to enhance our capabilities; Culturally, let Longjiang culture deeply blend with anime and ice and snow culture, sparking sparks; In terms of openness, attract international events to settle in Harbin and broaden their scope; In daily life, become a great place for everyone to enjoy creativity and add warmth. Xu Xuguang, Vice President and General Manager of Global Product and Consumer Experience Business in Greater China, said that Harbin, as a famous city of ice and snow culture, has become a forefront of cultural innovation in the booming global cultural industry environment, thanks to its unique ice and snow resources and profound cultural heritage. This event, held in Yabuli, has built a brilliant bridge for the deep integration of ice and snow culture, anime and game products, and brand retail industry. Yabuli, this magical land of ice and snow, carries a profound cultural heritage of ice and snow and a thriving tourism development vitality. The holding of this animation and game festival is like a brilliant star, adding a significant touch to Yabuli's development blueprint and becoming a key milestone in our cultural and tourism integration strategy journey, "said Liu Guangpeng, Deputy General Manager of Harbin Yabuli Tourism Investment Group Co., Ltd." The combination of ice and snow and animation games is a passionate collision of tradition and modernity, a deep integration of culture and creativity. The perfect combination of ice and snow sports and animation and game industry will create a unique tourism experience, attract global attention, and further enhance Yabuli's influence and competitiveness in the international cultural and tourism market. The main venue of the Comic Expo is located in Yabuli, Harbin Ice and Snow World Central Street has a sub venue. The theme of this year's Comic Expo is "Dreams of Ice and Snow, Gathering in the Asian Winter", bringing participants a brand new and creative experience from all angles and perspectives. Satisfy everyone's love and longing for anime themes, enhance the Yabuli ice and snow industry, inherit Yabuli ice and snow culture, and create a new benchmark for "Ha Ya Xue" ice and snow tourism and sports. Among them, the biggest highlight is the collaboration with the well-known brand Kung Fu Panda, which belongs to DreamWorks Animation under Universal Pictures. In this event, there will be a carefully crafted Kung Fu Panda themed retail market, Kung Fu Panda themed running, and along the way, there will also be Kung Fu Panda themed snow sculptures, presenting the charm of Kung Fu Panda in various forms. The hosting of the Comic Expo has not only brought new vitality and new topics to Yabuli, but also become the birthplace of Harbin's animation industry, injecting new impetus into the development of China's animation industry. (New Society)