Enhance cultural visibility and affinity

2025-01-07

To seek the elder of wood, one must solidify its roots; Those who desire to flow far away must dredge their source. The excellent traditional Chinese culture is the spiritual lifeline of the Chinese nation and an important source for cultivating the core socialist values. Throughout thousands of years of civilization, the common mission of different eras is to pass down the excellent traditional Chinese culture from generation to generation. Especially in the digital era, when new technologies such as mobile Internet, cloud computing and artificial intelligence are embedded in the daily life of young people, how to effectively spread traditional culture among young people as "digital natives" is facing new challenges. Fortunately, more and more young bloggers are becoming a new force in promoting excellent traditional Chinese culture. Some of them are dressed in Hanfu, with flowing robes, like elegant scholars who have worn for thousands of years, showcasing the beauty of traditional clothing to the fullest; Some people touch the qin and zheng with their hands, and the sound of the strings is melodious, just like meeting a kindred spirit in high mountains and flowing water, allowing ancient music to play new melodies in modern society; Some people use their brush and ink to brush, causing calligraphy art to shine with new brilliance in the online world. These young cultural bloggers interpret the innovative spirit of "being fresh, fresh and fresh" in their own way, and ingeniously integrate traditional culture and modern fashion through digital platforms to create a new China-Chic with unique charm. The flourishing emergence of young cultural bloggers is not accidental, but an inevitable product of the development of the times. As a new phenomenon, young cultural bloggers are in line with the objective laws and trends of the development of things, have strong vitality and great prospects, and contain profound social development logic. On the one hand, culture is an important category of social consciousness and superstructure, where social existence determines social consciousness and economic foundation determines superstructure; On the other hand, culture has agency and can promote economic and social development. The phenomenon of cultural bloggers is not only a new cultural phenomenon, but also a new economic and social phenomenon. Digital technology has achieved cross domain connectivity and full-time coexistence, giving culture stronger visibility and affinity. In the videos created and broadcasted by young cultural bloggers, we can personally feel that traditional culture has become more vivid. For example, the "Oracle Bone Script Global Digital Revitalization Technology" has revitalized ancient Oracle Bone Script in the digital space. We can also see legendary mythical beasts such as mermaids, whitesaws, and flying lions that have been "resurrected" through digital technology. The video exhibitions of young bloggers in public cultural spaces such as museums have given rise to numerous check-in spots, thereby driving the development of the cultural and tourism industry. From this perspective, young cultural bloggers are not only inheritors of culture, but also drivers of the flow economy and leaders of social trends. In the new historical era, young cultural bloggers are an important force in promoting the creative transformation and innovative development of excellent traditional Chinese culture. An important viewpoint of the cultural sociology school is to define culture as the sum of the lifestyles of members of society and the ideas and habits they acquire, share, and pass down from generation to generation. Therefore, cultural dissemination is the process of acquiring, recognizing, and inheriting the meaning system of a specific ethnic group and even human society. In modern society, people usually understand and interpret the world through the interaction of symbols, and create and change society in the process of interaction. Young cultural bloggers interact and communicate with audiences through new media forms such as short videos and live broadcasts, jointly building a vibrant cultural space and meaning system. The traditional cultural elements they showcase, such as Hanfu, calligraphy, tea art, etc., have become a series of important symbols, carrying rich cultural connotations and emotional values. In the process of appreciation and participation, the audience not only enjoys beauty, but also has a deeper understanding and recognition of traditional culture. This social interaction process mediated by cultural symbols not only promotes cultural inheritance and innovation, but also enhances cultural identity and confidence, strengthens social cohesion and national centripetal force. There are talented people emerging in every dynasty, each leading the way for hundreds of years. The Chinese civilization has lasted for thousands of years and has withstood numerous hardships, which is a miracle of human civilization and our confidence. In the tide of the times, young cultural bloggers have emerged, leading new cultural trends with innovative methods and sincere hearts, unlocking new economic codes, helping to enhance cultural confidence, and demonstrating a new atmosphere of the great rejuvenation of the Chinese nation. Famous sociologist Fei Xiaotong advocates cultural consciousness in response to cultural diversity, advocating for the inclusive concept of "each beauty is its own beauty, beauty is beauty, beauty is shared, and the world is harmonious" based on understanding one's own culture and other cultures. In the new historical era, let us work together to make the most basic cultural genes of the Chinese nation compatible with contemporary culture, coordinated with modern society, and promoted in a way that people enjoy and widely participate in. We will promote the cultural spirit that transcends time and space, transcends national boundaries, is full of eternal charm, and has contemporary value, and let the excellent traditional Chinese culture shine brighter in the new era. (New Society)

Edit:momo    Responsible editor:Chen zhaozhao

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