Consumption is the ultimate demand and the enduring driving force of economic growth. The Central Economic Work Conference held at the end of last year identified the key tasks to be carried out this year, with the top priority being "vigorously boosting consumption, improving investment efficiency, and expanding domestic demand in all aspects". This further highlights the fundamental role of promoting consumption in driving sustained economic recovery and improvement. To implement the deployment requirements of the Central Economic Work Conference, we must actively adapt to the changing trend of consumer demand, focus on eliminating pain points, bottlenecks, and bottlenecks that hinder the realization of residents' consumption demand, and strive to expand consumption demand. Fully unleash consumption potential. China has maintained its position as the world's second largest consumer market for several consecutive years. From January to November 2024, the total retail sales of consumer goods reached 44272.3 billion yuan, a year-on-year increase of 3.5%. Fully tap into the potential of China's super large market, formulate differentiated support policies based on the needs of different groups, focus on areas with strong growth and driving force, and further fully unleash the potential of China's consumer demand. For example, in recent years, the innovative application of digital technology has played an important role in leading consumption towards "green and new" development, and traditional industries such as automobiles are revitalizing under the drive of digitization and intelligence. Further unleashing consumption potential and promoting the expansion of new types of consumption can deepen the implementation of digital consumption enhancement actions, enrich digital consumption supply, optimize digital consumption carriers, and effectively guide the innovative development of digital consumption; Carry out the "Artificial Intelligence+" campaign to help consumers solve various decision-making difficulties encountered in the consumption process, and improve the efficiency and quality of consumption decisions. Accelerate the cultivation of international consumption center cities. Cultivating and building international consumption center cities is of great significance for promoting the formation of a strong domestic market and enhancing the fundamental role of consumption in economic development. For example, in recent years, China has implemented a 144 hour visa free transit policy, making "China Travel" popular worldwide and promoting rapid growth in inbound consumption. In the first three quarters of 2024, there were about 95 million Chinese inbound tourists, a year-on-year increase of nearly 80%. To achieve high-level opening up to the outside world, further optimize entry policies and consumption environment, encourage first-time economy, etc., accurately gather global consumption, upgrade high-quality consumption, and lead global consumption, strive to build a gathering place that integrates global consumption resources, enhance the supply capacity of international products and services, and attract international consumers. Establish a shared consumption pattern. Last July, the State Council issued the "Five Year Action Plan for Deepening the Implementation of the People oriented New Urbanization Strategy", proposing to implement a new round of urbanization actions for agricultural transfer population. In response to this trend, improving the system of providing basic public services in permanent residences and helping agricultural migrant populations equally enjoy basic public services such as urban education, healthcare, elderly care, and housing will effectively promote consumption expansion and quality improvement. To this end, it is necessary to implement the system of providing basic public services by permanent residence registration, and promote the social insurance, housing security, compulsory education of accompanying children, etc. of qualified agricultural transfer population to enjoy the same rights as the registered residence population in the place of immigration; Intensify the regulation of taxation, social security, and transfer payments, continuously optimize the normal wage growth mechanism for workers, and promote the formation of a shared consumption pattern with continuously increasing consumption capacity and narrowing urban-rural consumption gap. Create an integrated consumer business model. Integrated consumption is a creative consumption that plays an important role in promoting industrial integration, achieving cross-border economic development, and innovative development. In recent years, China's cultural and tourism consumption has continuously opened up new tracks, and the integration of digital culture such as generative artificial intelligence products and digital collections has gradually become a trend pursued by Generation Z. New forms of integrated consumption such as intangible cultural heritage, performing arts, and tourism are also flourishing. Data shows that in 2023, China's per capita expenditure on education, culture and entertainment will reach 2904 yuan, an increase of 17.6% over the previous year; From January to November 2024, consumer spending on sports and entertainment in China increased by 10.5%. We need to continuously optimize the supply mechanism of cultural services and products, strengthen the integration of culture and technology, and continue to create integrated consumption formats to help expand domestic demand with new integrated consumption formats. (New Society)