On the first day of the new year, Tengwang Pavilion scenic area was newly renovated. According to reports, on January 1st, the Tengwangge Scenic Area's "Return the River to the People, Return the Shore to the People, and Return the Scenery to the People" and northern expansion projects were completed and officially opened to the public. After expansion, the total area of Tengwangge Scenic Area has been expanded to about 700 acres, making up for the regret of tourists in the past who were "close to the river but couldn't see it". What is even more remarkable is that although the total area of Tengwangge Scenic Area has increased, the area of the core scenic area that charges fees has been reduced, and about 90% of the scenic area is open to tourists for free. To enter the core scenic area, the threshold for free admission is not high - just memorize the full text of "Preface to Tengwang Pavilion". This increase and decrease achieve a dual meaning of 'returning scenery to the people'. As expected, as soon as the news came out, it quickly received cheers from people. If the free admission of West Lake scenic area in the past could still be considered a "sensation", now the free admission of scenic area is no longer news. Just search online and you'll find a long list of free admission tickets for scenic spots. The continuous wave of free admission in scenic spots reflects the development trend of China's tourism industry's transformation and upgrading. In the short term, free admission to scenic spots may lead to a sharp decline in revenue for operators and bring certain operational pressures; But in the long run, it brings goodwill and foot traffic to the scenic area. In the current fiercely competitive cultural and tourism industry, the conversion power and influence of both cannot be underestimated. Moreover, with the advent of the era of national tourism, people's demand for tourism quality has become increasingly high, pursuing personalization, immersion, and differentiation. We have seen the rapid rise of "small town tourism", "ancient town tourism", "rural tourism", etc., while some well-known classic scenic spots are lukewarm, mainly because these large scenic spots have not brought a better experience to tourists who purchase tickets at high prices. This also indicates that the path of "selling scenery by enclosing land" in the past is no longer viable, and we must actively seek change. If we think further, reducing admission fees for scenic spots and allowing anyone who is curious and respectful about historical gifts to enter and exit freely demonstrates the public nature of scenic spots, allowing our common cultural heritage to truly be shared by everyone and receive cultural and spiritual nourishment. First there is accessibility, then we can talk about something tangible and approachable. Isn't this also the rightful meaning of cultural heritage inheritance? Although not new, the exploration of Tengwang Pavilion scenic area is still worthy of praise. Because breaking path dependence and stepping out of the comfort zone requires great courage and wisdom. This not only means facing reality and having a clear understanding and judgment of the development of cultural tourism under the new situation; At the same time, we should face ourselves directly, abandon the mentality of "lying down and winning", acknowledge our shortcomings and deficiencies, and actively seek innovation and change. Although Tengwangge Scenic Area has not yet announced the "new gameplay" of scenic area tourism, based on the exploration of other pioneers, whether it is improving tourism services or expanding new business projects, it requires a lot of effort and dedication. Will free admission become a 'fake free admission'? Many people are concerned that the money deducted from admission fees may be "compensated" by the increased fees for shuttle buses, catering, and other services after entering the scenic area. This kind of voice also reminds the scenic area operators: since it is sincerity, it should be generous and bright; Since you have chosen the 'unconventional path', don't hesitate or hesitate, bravely move forward, and don't be caught off guard. I believe that 'peace of mind travel' will definitely bring repeat customers, and good reputation will definitely translate into good 'retention'. (New Society)