In recent years, cultural markets have sprung up like mushrooms on urban street corners and alleys. From the Twin Towers Market in Suzhou, to the Wulin Night Market in Hangzhou, and to the Panjiayuan Night Market in Beijing, young people make up the majority of the crowded crowds in various markets. They shuttle between various stalls, enthusiastically selecting their favorite items, immersing themselves in a world full of artistic atmosphere, looking forward to colliding with culture. What is the reason why young people are so fond of cultural markets? The cultural market that pays for emotional value satisfies young people's pursuit of uniqueness and individuality. It gathers illustrations, pottery and other handicrafts made by creators from all over the world, each of which is full of ingenuity and uniqueness. Compared to buying generic assembly line products in shopping malls and supermarkets, young people are more eager to shop for items that showcase themselves and align with their interests and hobbies in cultural markets. From the cultural and creative badges worn on their chests to the creative ornaments placed at the bedside, young people can always find something that touches their hearts at cultural markets. The joy of discovery is like finding a kindred spirit, making them never tire of it. At the Panjiayuan Night Market, the reporter encountered a group of young people, some of whom were selecting bracelets made of different materials such as crystal and glass, while others were playing with "used toys" and second-hand comics in front of their stalls. Xiao Wang, who is currently buying bracelets, admitted, "I came here to buy a bracelet of my favorite style. Regardless of the price, it's worth it if I like it." "There are also cheap online shopping channels, why not shop online?" The reporter asked curiously. You can choose by yourself here, feel the feel of different bracelets, and even try on them on your hands Xiao Wang believes that the key to shopping in the market lies in "strolling". The random pleasure brought by "strolling", the joy of chatting with shop owners about knowledge, the sense of achievement of successful bargaining, and the surprise of "picking up bargains" cannot be compared to online shopping and supermarket shopping. Xiao Geng, who is currently in his freshman year, is a regular customer of Panjiayuan Night Market. He comes to visit Panjiayuan once or twice a month, mainly to search for "used toys", second-hand comics, etc. CDs, cassette tapes, and second-hand game consoles are more suitable for picking up leaks at Dongpeng Night Market and Daliushu Night Market Xiaogeng has a clear understanding of the unique features of major night markets in Beijing. He told the reporter that he just likes these things, and only a unique cultural market can satisfy his hobbies and needs. You're single, this string of 'peach blossom fate' is suitable for you. '' I'm about to take the postgraduate entrance examination, I want this' ashore 'bracelet.' "In front of the bracelet stall at Panjiayuan Night Market, the girls paired up in pairs, joking and choosing bracelets. Do you really believe that this thing can bring good luck The reporter approached and asked. Of course, one cannot expect a bracelet to bring good luck, but it can at least bring psychological comfort and emotional value Xiao Li, who wears crystal bracelets of different colors stacked on his wrist, smiled and said, "This can also be considered a psychological construction method." Young boys at night markets often linger in front of stalls selling small leaf rosewood bracelets, green sandalwood bracelets, and agarwood bracelets. The process of pulling out the patina from the bracelets is very fulfilling, "said Xiaoyan, who is in his twenties, rubbing his small leaf rosewood bracelets. These bracelets are not expensive and have beautiful meanings. For many young people, they are a good pastime. Experience the hustle and bustle of the human world. "When I arrive in a new place, some people love to visit department stores, while others love to visit bookstores. I would rather go to the market and see live chickens and ducks, fresh and refreshing melons and vegetables, and bright red chili peppers. It's lively and crowded, making people feel a sense of joy." Wang Zengqi described the joy of visiting the market in "Taste of the Human World" as follows. There is no restraint of a shopping mall in the market, but the seriousness of an office building. Instead, there is a lively atmosphere filled with bargaining and laughter. Strolling among them can temporarily help young people forget the troubles of their studies, work, and life, relax their body and mind, and accumulate energy for starting again. When I travel to a place, I like to visit the local morning market, which feels very localized On the morning of this year's National Day holiday, the Shenghui Market in Yichun, Lindu, saw more tourists from other places than locals, most of whom were young people. Xiaolin is one of the tourists from other places. She is picking fresh hazelnuts in front of a street stall. "The mountain products here are very fresh, big in size, and have a forest atmosphere. It feels very special to take them home as tourist souvenirs," she said. This place makes people feel particularly warm and has a special human touch A young tourist who had been to Yichun Shenghui Market recalled, "Northeasterners were very enthusiastic. I casually asked 'Is this delicious?' in front of the blueberry jerky stall, but the boss immediately handed me a handful of blueberry jerky to taste. Visiting the market is not like online shopping, as there is more communication between people. Chatting with locals and bargaining is like breaking free from the identity of tourists and briefly immersing oneself in the local life. "This experience is very wonderful. From the Yichun Shenghui Market, to the Kunming Flower Market, and to the May Day Market in Pu'er and Simao, these bustling markets embody the urban temperament of a city and are the most vivid corners of urban life. Many bazaars sell featured handicrafts such as straw weaving, hot stamping gourd, Paper Cuttings, and some have performances of intangible cultural heritage skills such as sugar painting and shadow play. Visiting these markets can provide young people with a unique cultural experience. Visiting the market is also a kind of nostalgia, which can remind many young people of the scene of following their elders to the market when they were young, and evoke homesickness in their hearts. The lively cries of vendors during childhood markets, skilled craftsmen with ten fingers, as well as the anticipation for fresh products in the market and the hope for a prosperous life, are all beautiful memories of young people about their hometown and childhood. Therefore, every time they visit the market, it is a revisiting of their hometown and childhood memories. Interpersonal relationships formed by meeting new social needs through the same or similar interests are referred to as interest based relationships in psychology. Currently, many young people actively seek out groups that align with their interests based on their own needs, constantly building new social relationships with a certain degree of stickiness. Therefore, interest groups such as food groups, beauty groups, decoration groups, and cycling enthusiasts have emerged. Just like visiting museums and concerts, going to the market has become a social way for young people nowadays. During interviews with reporters, it was found that some young people are not fond of socializing, but when they enter cultural markets due to similar interests and hobbies, sparks of socialization quietly ignite among them. Young people who love photography stop at the booth displaying vintage film cameras and photography collections, and at the moment their eyes meet, a lively discussion about light and shadow capture and composition techniques begins; Literary enthusiasts met at an old book stall filled with novels and poetry collections, and quickly opened their conversation due to the resonance of a niche book. At the Panjiayuan Night Market, 16-year-old Xiaocheng told reporters that she comes to the night market every month with her "friends" who love bracelets. They don't necessarily buy things, and it's a great experience for friends to confide in each other about their troubles in study and life. Many young people with niche hobbies can meet like-minded people at specialty night markets, such as Xiao Geng who likes "vintage toys" and retro CDs and tapes, and has become good friends with many vendors at Panjiayuan Night Market. Young people not only love to visit cultural markets, but also quietly become vendors in the markets. When searching for "stall strategy" on social media, many of the authors of the trending posts are young people who start their side businesses at cultural markets. Many of them have a passion for design and handicraft production, so they set up stalls in cultural markets to sell their creative handicrafts designed and produced outside of their regular jobs. The market provides us with a platform for display and communication At the Xinqiao Handicraft Market, Xiaoyang, who is selling his own designed wool felt works, said, "I have met many talented designers and craftsmen here." "Setting up a stall is my interest and also a side job." In the night, the stall owner Xiao Wang, who is setting up a stall while live streaming at the Panjiayuan Night Market, admitted that setting up a stall is not for making a lot of money, but mainly to sell good things to "destined people" and make more friends. In short, cultural markets, with their unique charm, have broken down social barriers, activated various social scenes, and become a new stage for young people to connect and make new friends, injecting a warm force into their social interactions. (New Society)