Revisiting Winter Olympics memories in Beijing and Hebei, experiencing the atmosphere of the Asian Winter Games in "Erbin", skiing the "coolest snow" in Altay, Xinjiang, and climbing the "first snow peak in life" in Gangshika, Qinghai... This winter, the "ice and snow fever" continues to heat up across the country, with ice and snow sports, ice and snow tourism, ice and snow culture, and ice and snow equipment all flourishing. Ice and snow sports, as the main engine, have performed particularly well. In recent days, the "Chinese Season" has been hot with a series of heavyweight events taking place in multiple parts of the country. Olympic champions such as Su Yiming, Gu Ailing, and Fan Kexin have made appearances, leaving ice and snow enthusiasts dazzled. Chinese audiences have once again witnessed the charm and style of many world-class ice and snow stars up close. This ice and snow season, China has held a total of 28 international ice and snow events, covering 8 ice events and 20 snow events, of which 16 are international A-level events. Half of the events will be held at the Beijing Winter Olympics venues, showcasing the "Chinese style romance" of "Ice Ribbon", "Snow Flying", "Snow Dragon Tour", "Snow Ruyi" and other venues, continuing to write a new "Ice and Snow Legend". After the Beijing Winter Olympics, how to revitalize and utilize the Winter Olympics heritage such as venues has always been a concern. It is understood that these venues operate throughout the year, continuously releasing the dividends of the Winter Olympics and benefiting all aspects. After the arrival of the ice and snow season, they mainly focus on hosting competitions. Chongli, known as the "Winter Olympics Town," has hosted the highest number of international and national level snow events in China in every ice and snow season after the Beijing Winter Olympics. This winter, it has hosted 7 international and 11 national level snow events, continuing to shine the "golden signboard" of the Winter Olympics. The competition leads the ice and snow economy to a "hot and scorching" and spectacular event, greatly igniting the public's enthusiasm for ice and snow, and further driving related consumption. During the "Ski Jumping World Cup" held in "Snowy Sky", the number of visitors to Shougang Park in three days was close to 140000, and the audience attendance rate on the final day was over 90%. During the same period, supporting activities such as the Jingxi Hot Pot Festival and the Science Fiction Art Exhibition were held in Shijingshan District, Beijing, attracting numerous tourists and spectators to participate. Within three days, the catering sales around the event increased by 5 percentage points, and accommodation income increased significantly by 43%. Last year, due to its popularity in ice and snow tourism, "Erbin" is about to host an intercontinental ice and snow event - the 9th Asian Winter Games. Taking advantage of the opportunity presented by the event, Harbin has embarked on a fast track of urban transformation, with significant improvements in both software and hardware conditions. The whole city is focusing on the Asian Winter Games, deeply integrating cultural, tourism, sports, and commercial industries, and creating a series of new formats and scenes, which are bound to amaze this winter. According to data from well-known tourism platforms, Harbin's search volume has been steadily increasing recently, ranking first in the search popularity of ice and snow tourism destinations. Altay, also known as the "Snow Capital" in Xinjiang, is a popular destination for skiing enthusiasts. The upgraded FWT World Ski Tour has recently made its debut, attracting over a hundred top domestic and international ski experts to participate. The hot "snow" competition showcased the beautiful natural scenery and abundant ice and snow resources of Xinjiang to domestic and foreign audiences, highlighting the brand effect of "skiing in Xinjiang in winter" and further enhancing the tourism awareness and influence of Xinjiang. The Jilin International Alpine/Snowboarding Challenge, which cleverly shuttles through multiple well-known ski resorts, has recently been passionately staged with differentiated development strategies. This high-quality ice and snow event, which Jilin Province has been striving to create and has lasted for many years, has an unprecedented success this season. It not only deeply explores and showcases the charm of Jilin's ice and snow, but also expands across provinces, incorporating the top ski resorts in Altay, Xinjiang into the competition map, bringing dreamy adventures to the vast number of snow enthusiasts. Over the years, Jilin has differentiated and utilized the abundant ice and snow resources within the province to create a series of popular products, with skiing being a key focus. Through continuous integration and innovation, Jilin has greatly enhanced its connotation and extension. Affected by the sweeping trend of ice and snow heat, the "cold" movement has also become "hot" in the south. Shenzhen, known as the "City of Innovation," has always been among the top ten source cities and consumer cities for ice and snow tourism in China. In recent years, it has vigorously introduced high-level ice and snow events, and has made a name for itself in the world ice hockey professional league map. This southern 'miracle city' is performing a brand new 'Frozen'. The Xiangjiang Happy City Happy Snow Land, located in Changsha City, has received nearly 1 million visitors and generated over 260 million yuan in revenue in its four years of operation. Skiing is one of the most popular activities among them. Each region should combine its own resource endowment to create differentiated development routes or sports projects Professor Tang Yunsong from Heilongjiang University told People's Daily that regions with prominent ice and snow resources, such as Northeast China, North China, and Northwest China, have the conditions to host large-scale intercontinental competitions and can play a benchmark role in carrying out ice and snow sports and developing the ice and snow economy. But the southern region also has its own advantages, such as the emergence of multiple world champions in ice and snow sports in Sichuan in recent years. "They have a good foundation in some summer sports projects and have achieved remarkable results in crossing boundaries and attacking ice and snow projects." The policy "warm breeze" frequently blows to ensure high-quality development. Recently, the Office of the Central Regional Coordination and Development Leading Group issued the "Implementation Plan for Promoting High quality Development of Ice and Snow Economy in Northeast China and Achieving New Breakthroughs in Comprehensive Revitalization", focusing on promoting the transformation of ice and snow resource advantages in Northeast China into development results. This is one of the incremental policies recently introduced by the country to develop ice and snow sports and stimulate the vitality of the ice and snow economy. On November 6th, the General Office of the State Council issued several opinions on stimulating the vitality of the ice and snow economy through high-quality development of ice and snow sports. It is mentioned that by 2027, ice and snow sports will be more widely developed, China's international competitiveness in ice and snow sports will be further enhanced, and the total scale of ice and snow economy will reach 1.2 trillion yuan; By 2030, a number of high-quality destinations for ice and snow sports and ice and snow tourism will be built, and the total scale of ice and snow economy will reach 1.5 trillion yuan. At the subsequent press conference of the State Council Information Office, relevant policy measures were introduced, and multiple departments comprehensively interpreted the implementation details of the policies. The topic of ice and snow continued to become a hot topic of public concern. With the successful hosting of the Beijing Winter Olympics, China has successfully 'driven 300 million people to participate in ice and snow sports', resulting in an explosive growth of the participating population and a rapid increase in demand for ice and snow consumption Wang Yuxiong, Director of the Sports Economy Research Center at Central University of Finance and Economics, introduced that high-quality development of ice and snow sports can better meet the needs of the people, further expand domestic demand, stimulate employment, and benefit people's livelihoods. The industrial added value of the ice and snow economy is very high, which is of great significance for industrial upgrading. At the same time, it is a typical green economy that can well practice the concept of 'green mountains and clear waters are as valuable as mountains of gold and silver, and ice and snow are also as valuable as mountains of gold and silver'. (New Society)