Recently, a platform released data showing that during this year's Mid Autumn Festival holiday, the travel market is mainly focused on short distance trips, and tourists' desire to explore destinations around them has significantly increased. At the same time, tourism methods represented by folk tourism and cultural tourism have become hot topics, and many activities with traditional cultural elements have become popular choices for many tourists. Some media and research institutions refer to this type of tourism, which not only embodies the charm of traditional culture but also showcases popular trends, as "new Chinese style" tourism. In the Mid Autumn Festival "New Chinese Style" tour, many young people are both spectators and participants. They immerse themselves in cultural and tourism activities, appreciate the charm of excellent traditional culture, and gain many wonderful experiences and feelings. Mid Autumn Festival "New Chinese Style" tourism is highly favored, appearing to be a tourism trend, but in fact, it is a cultural heritage. The term 'Mid Autumn Festival' first appeared in the Book of Rites, and its prosperity began in the Song Dynasty. By the Ming and Qing dynasties, Mid Autumn Festival had become the second largest traditional festival in China. In The Record of Dreams in Tokyo, Meng Yuan, an old man of the Song Dynasty, described the bustling scene of the Mid-Autumn Festival in Bianliang, the capital city: "On the night of the Mid Autumn Festival, your family decorated tables and pavilions, and people competed to occupy restaurants and play with the moon. Silk and yellow were boiling. Residents near the inner courtyard heard the sound of the Sheng Yu at night, just like out of the clouds. Children in the Luli played all night long, and the night market was parallel. As far as knowing it," It can be seen that the people at that time also attached great importance to the special significance of the Mid Autumn Night. They not only ate reunion dinner and enjoyed the moon, but also went out to participate in various cultural activities. Nowadays, whether it is the fireworks party in Wuhan, the "Walking Moon" event in Wuzhen, or the Mid Autumn Festival lantern festival in Beijing and other places, they are actually an inheritance of ancient cultural customs. Today's people do not see the ancient moon, but this month once shone on the ancients Traditional cultural customs have strong penetrating power of the times, and they are established through a unique logic that does not fade with the passage of time. There is no doubt that the traditional festival culture itself, including the Mid Autumn Festival culture and customs, is an important component of China's excellent traditional culture, which contains the deep recognition of the national culture from generation to generation of Chinese people. The "New Chinese Style" tour is a way of life and leisure inherited from this culture, reflecting people's emotional identification - during the Mid Autumn Festival, they eat mooncakes, admire the moon, visit lakes, watch fireworks, etc., and do what they should do at what time. These are not reflected in institutional regulations, but in cultural consciousness. From this perspective, the popularity of "New Chinese style" tourism is not a coincidence of the sudden rise of tourism trends, but a manifestation of the appeal of excellent traditional Chinese culture. For thousands of years, a bright moon has carried long-lasting humanistic emotions, which have been passed down from generation to generation and kept up with tradition and innovation in the flow of time. Entering a new era, the more open ways of "new Chinese style" tourism have also revitalized traditional culture. Many municipal parks in Beijing have held Hanfu tours, makeup tours, intangible cultural heritage exhibitions and other activities. The Qiantang River cruise boat can enjoy the moon at night with live music performances, the Loong Boat race on the Beijing Hangzhou Grand Canal, the Chongqing ancient town has prepared a night tour market, Guangzhou has launched a green, low-carbon and energy-saving light show, and many airlines are selling "moon watching flights". In the final analysis, the popularity of "new Chinese style" tours is a manifestation of national self-confidence. The blessing of excellent traditional Chinese culture has also endowed traditional folk customs with the charm of crossing time and space; The empowerment of innovative ideas brings vitality to festival culture. Not only the Mid Autumn Festival, but in recent years, more and more people choose "new Chinese style" tours in many traditional festivals such as the Spring Festival, Yuanxiao (Filled round balls made of glutinous rice-flour for Lantern Festival), Dragon Boat Festival and other holidays, such as visiting cultural museums, visiting ancient cities and towns, participating in traditional cultural activities, watching intangible cultural heritage techniques, and purchasing China-Chic cultural and creative products. All of these demonstrate an inherent identification with traditional culture, which is a common emotional need. For this kind of recognition and demand, the whole society can encourage, guide, and deepen it, so that more young people who consciously integrate into the excellent traditional Chinese culture can be seen and recognized, and then resonate more in aesthetics, emotions, and values. (News Agency) (The author is Li Sihui, a media commentator for Guangming Daily)