Bay Area Quick Review | How can the cultural industry in the Greater Bay Area go global to obtain the "truth"?

2024-08-23

In recent days, a monkey that has emerged has attracted global attention: the 3A game "Black Myth: Wukong" has been officially unlocked. While multiple overseas platforms have broken records in game sales and live streaming, it also shows people the thriving cultural industry in the Greater Bay Area, in addition to its economic strength. Not only "Black Myth: Wukong", but also at the 20th Cultural Expo held in May this year, the live trading of the "new three styles" of culture represented by "online literature, online dramas, and online games" went viral, perhaps laying the groundwork for the popularity of "Wukong" today. Global 'binge watching', overseas' urging updates'. What we see is an interesting new phenomenon of foreigners collectively "cramming" Chinese traditional culture, but behind it lies a new change in the understanding and attitude of overseas audiences towards Chinese traditional culture and original cultural products in the Greater Bay Area: they are no longer satisfied with appreciating and being curious about Chinese traditional culture, but have transformed it into tangible cultural needs. This is also the main reason for the "going global trend" of cultural industries in the Greater Bay Area in recent years. From 'approaching' to 'entering', when the 'impression of China' is no longer abstract, facing the vast and surging but somewhat unfamiliar overseas cultural market, and facing higher expectations for overseas culture, how to overcome the possible 'adaptation to the local environment' and win market recognition for the 'truth'? In terms of cultural philosophy, 'I am the main one', allowing technological strength to be 'utilized by me'. This is exactly the "way to go global" that the cultural industry in the Greater Bay Area has adhered to in recent years. Prior to this, Guangdong Province had already released the "Action Plan for Cultivating Digital Creative Strategic Emerging Industry Clusters in Guangdong Province (2023-2025)", which proposed key tasks such as accelerating the research and innovation of digital creative technology and equipment, vigorously improving the level of creative design, to support the development of key fields such as animation, digital music, integrated media, online literature, and digital art exhibitions. More enterprises are leveraging the advanced technological advantages of the Greater Bay Area and widely using technologies such as AI and virtual reality. With the help of new quality productivity, cultural products going abroad can be quickly transformed into digital products that conform to local reading and experience habits, quickly winning a new market. More importantly, not only online literature, web dramas, and online gaming products, but also the entire industry ecosystem including creation, branding, and capital, will go global in a systematic manner, allowing more overseas audiences to immerse themselves in the new Chinese style brought by new quality productivity. The 'technical foundation' is certainly important, but even 'spirit monkeys' need to absorb the spiritual energy of heaven and earth. Similarly, the emergence of phenomenal cultural products also relies on the nourishment of the cultural soil in which they exist. Before the emergence of "Black Myth: Wukong", cultural products in the Greater Bay Area had already had pearls and jade in the forefront: the dance drama "Wing Chun" tour was sold out, the original Cantonese opera "The Legend of the White Snake: Love" was brought to the film screen, and the Chaoshan English song and dance were performed by thousands of people in the streets... People found that these "phenomenal" cultural products, although having different "tracks" and forms, also have their own common goals: they are deeply rooted in their own cultural characteristics, playing traditional artistic features, integrating sincere emotions, and triggering empathy. As overseas audiences immerse themselves in deconstructing and analyzing our cultural products, we are also constructing our own narrative logic. The cultural industry in the Greater Bay Area is taking advantage of the rapid growth of overseas cultural markets and also maintaining its original intention of exporting high-quality culture. In accurately grasping the demand of overseas markets, strict screening of high-quality content is also maintained. When the 'foreigners' wander with us through the ink painting mountains and rivers in the game, and survey the beautiful mountains and rivers of the digital world, we realize that Eastern aesthetics can truly transcend national borders. Entertainment with the world, putting culture into games. The way for the cultural industry in the Greater Bay Area to go global can perhaps be described by Sun Wukong's experience: he is like a "spirit monkey" and can withstand the ever-changing market. Keep the "original intention" of cultural people and ultimately seek the "true scriptures". (New Society)

Edit:Lubaikang    Responsible editor:Chenze

Source:CCTV.com

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