My dad bought a 'Yuanmingyuan horsehead' for 9999 yuan in the live broadcast room. What should I do? "Recently, a post posted by Xiao Maru on social media has sparked heated discussions and resonated with many netizens who also have elderly family members. It is reported that there are many so-called cultural relic sales live streaming rooms active on major live streaming platforms, many of which use the gimmick of "high price recycling after appreciation in the future" to sell modern handicrafts to the elderly. Ms. Liang, who sells modern handicrafts as antiques, said that her father-in-law is a retired teacher. From November 2023 to April 2024, he purchased more than 60000 yuan worth of porcelain and "cultural relics" on various live streaming platforms such as Le Fu Yu Kiln and Qian Jin Yu Porcelain, including 10000 yuan in loans. Ms. Liang revealed that the addresses of these businesses are all in Jingdezhen, and the live broadcast rooms often have language skills. They create the impression that the hosts are wealthy, wealthy, and inheritors of intangible cultural heritage. For example, "the wealthy are building museums and have nowhere to put them, so they need someone to help protect the antiques." She also said that the "antiques" purchased in the live broadcast rooms can be used to make money in the future. According to the anchor's disclosure, there are three ways to make money: one is that the Qingdao Museum is under construction and there is no place to put it now, requesting help to protect it. Afterwards, it will be recovered at a high price of 20% market premium; Secondly, if you don't want to recycle, you can put the "antiques" in the museum for rent, with a daily rent of a few hundred yuan or more than 1000 yuan; The third way to make money is to participate in offline auctions or exhibitions and sell "antiques" at high prices. After Ms. Liang discovered this matter, in order to persuade her father-in-law to return the item, she went to the Guangxi Zhuang Autonomous Region Museum and participated in the museum's public welfare appraisal activity with the "antiques" that her father-in-law had bought back. Under the appraisal of museum experts, these products are all modern handicrafts. After stating the reason, Ms. Liang applied for a refund for all previous orders using her father-in-law's mobile phone. However, when communicating with the customer service of Qianjin Yuci, the other party promised over the phone that Qingdao is already building a museum and will recycle these products in the future. They advised Ms. Liang to keep one or two spots, but she still insisted on getting the refund. It is reported that the cultural relic sales accounts take turns broadcasting. Currently, Le Fu Yu Kiln and Qian Jin Yu Porcelain each have more than ten accounts on their live streaming platforms, and these accounts take turns broadcasting. A practitioner who does porcelain live streaming in Jingdezhen told Nandu reporters that since the end of last year, there have been many such live streaming rooms in Jingdezhen, and the platforms where these live streaming rooms are located have more users aged 40 to 50. The overall scale of these live streaming rooms is not small, but some have been caught one after another. This is no different from counterfeiting or fraud, but they can't resist making money. They sell something worth 200 yuan for 20000 yuan. In June of this year, the market supervision department of Jingdezhen City also announced the first batch of typical cases of the "Iron Fist" action in 2024. According to the report, in January 2024, the Market Supervision Administration of Zhushan District, Jingdezhen City received a complaint and report that a certain ceramic company falsely advertised during a live video broadcast that the water point peach blossom porcelain bottles it sold were official kiln porcelain from 60 years ago, sourced from "Zhongnanhai Huairen Hall, Ceramic Research Institute 7501" and other units. After investigation, it was found that the ceramic products actually sold by the parties involved were all modern imitations and could not provide proof materials from the source unit. The behavior of the parties involved violates the Anti Unfair Competition Law, and the Zhushan District Market Supervision and Administration Bureau of Jingdezhen City has imposed the above administrative penalties. The victims are mostly elderly people. It is understood that situations like Ms. Liang's father-in-law are induced by the so-called "money making investment" gimmick in live streaming rooms, and there are many elderly people who purchase a large number of "antique" products at high prices, nor are they limited to one live streaming platform. Komaru said that her father spent tens of thousands of yuan in the past few months on a live streaming platform called "Yongyu Ceramics" to purchase "cultural relics and antiques". The other party promised that these products would appreciate in value in the future, and would recycle these "collections" at a high price. They would also take the buyers to participate in exhibitions. Komaru's father purchased items such as the "Yuanmingyuan Horse Head" for 9999 yuan, the "Qing Dynasty Vase" for 3999 yuan, and the "Cultural Relics" for 5999 yuan. After discovering it, Komaru chose to refund and complained about the live streaming room. After being banned from the "Yongyu Ceramics" live streaming room, Xiao Maru discovered that a live streaming room called "Xuanyu Zhenbao" appeared on the live streaming platform again in a high-profile manner. What shocked Xiao Maru was that the anchor of "Xuanyu Zhenbao" and the anchor of "Yongyu Ceramics" were actually the same person, and their sales tactics were exactly the same as "Yongyu Ceramics". In addition, besides "Xuanyu Treasure", there are also live streaming rooms such as "Xuanyu Treasure No.1", "Xuanyu Treasure No.2", "Xuanyu Treasure No.6", "Xuanyu Treasure No.9", etc. The hosts of these live streaming rooms are also the same person and will conduct live broadcasts irregularly. This made Komaru's father, who was originally skeptical about the live broadcast room, become deeply convinced again. Komaru's father firmly believes that the previous ban on "Yongyu Ceramics" was due to "a strong tree attracting wind", and does not allow Komaru to interfere with his purchase of these products in the live broadcast room. Will focused antiques be sold at high prices by merchants? Many orders cannot be refunded due to the deduction of the store deposit. Xiao Maru is very distressed about how to prevent his father from continuing to purchase products in such live streaming rooms. However, Xiao Maru's father firmly believes in the claims of this live streaming room and insists that it is the anchor who is bringing "family members" to make a fortune. So, will these products really be sold at high prices by merchants? Another Ms. Wang, who used to be addicted to buying "cultural relics" in the live broadcast room, revealed the scam through her personal experience. There was no high price recycling, and the tour was repeatedly pushed. When Ms. Wang realized that she had been deceived and wanted a refund, she was told that it was no longer possible. Ms. Wang, who is almost 60 years old, revealed that she was also addicted to buying "cultural relics" in the live broadcast room this year, spending more than 700000 yuan and even overdrawn her credit card. The products purchased by Ms. Wang include Five Emperor Coins, calligraphy and painting, commemorative books, etc. These products, which Ms. Wang spent thousands or even tens of thousands of yuan to purchase, can be searched for on e-commerce platforms for many of the same products, with prices only a few dozen yuan. Recently, Ms. Wang realized that she had been deceived and wanted to apply for a refund, but only returned a few tens of thousands of yuan. Most products are no longer eligible for refunds, and the platform's customer service stated that the store deposit has been deducted and cannot be refunded any further. When Ms. Wang made the purchase, the merchant claimed that they would sell at a high price in the future and would also take the buyer to participate in a tour. However, after adding the merchant's WeChat account, Ms. Wang found that the tour was repeatedly pushed, and even many live streaming rooms and stores had been closed. Unveiling that "finding mother" and "treating illness" are all scripts, and even labeling them as "false plots" in the live broadcast room, Ms. Wang said that feudal superstitious scripts are also common content in these live broadcast rooms. She revealed that even some anchors curse elderly people who return goods, so some people dare not return them. Searching for mothers and treating illnesses are many gimmicks for selling "treasures" in such live streaming rooms. For example, on a certain live streaming platform's "Angel Never forgets her original intention" account (with the username "Angel Looking for Mom"), a reporter from Nandu saw in her live streaming room that she was connected to a "destined person" on a microphone. The "destined person" claimed that she was not feeling well, and the anchor "Angel Never forgets her original intention" suggested that the person connected to the microphone put something in a pile of stones next to a tree in the village. During the interval between the microphones, 'Angel Never forgets her original intention' was still promoting the bracelet that the master had invited, claiming that the items on it represented financial luck, health, and the presence of a devouring beast. In a "victim rights protection group" similar to a live broadcast room, there are already over a hundred people in the group. Rights defenders include not only the elderly who have spent hundreds of thousands of dollars to buy products and now have no way to return them, but also the young people who roast that the elderly in their families are addicted to these broadcast rooms and do not allow the younger generation to refund. A group member said that her elders have been addicted to such live streaming rooms and have bought a lot of products. What is headache inducing is that this elder refuses to let others look at their phones, and the family doesn't even know how much money he spent or what things he bought, so they can't persuade him to refund. It is understood that the police have been cracking down on and arresting such counterfeit antique scams. In May this year, the Shenyang police announced that the Kangping County Public Security Bureau in Shenyang had beaten down a criminal gang that used live webcasts to commit fraud, and Li and other four suspect were all captured by the police. According to the information released by the Shenyang police, one of the fraudulent methods is to identify and purchase "antiques", laying the groundwork for live streaming. "Depart from Liaocheng, Shandong. When fans encounter difficulties, I will collect old items at a high price to help them get through the difficult times." Li cooperated with the "actor" and bought and sold "antique directors" for millions of yuan, chatting and laughing. Another method is to claim to have been "stood up" with the intention of selling fake handicrafts to "make money". "I traveled hundreds of kilometers back and forth and said I was selling to someone else. Are you kidding me?" Li asked netizens who were interested in selling collectibles to buy cheap handicrafts at a high price in his live broadcast room as a "deposit" to avoid being "stood up", and claimed that he would repurchase them at an equivalent price after meeting. When the netizen's "deposit" was received, Li immediately "went offline". The current method is no longer "profitable", and Li has updated the "script" again. "I am acquiring 'antiques' abroad, but I don't have enough cash on me. Now I cannot return to my home country. Please help me buy the' antiques'. After returning to my home country, I will recycle them at an equivalent price and pay the storage fee to everyone." At this time, Li was sitting in his studio on the outskirts of the city, live streaming "selling them badly" to his fans. After the fans were hooked, Li mailed cheap jade bracelets, jade seals, calligraphy and paintings and other fake antiques to everyone. According to the disclosure by the Shenyang police, Li illegally obtained over 280000 yuan in profits through this method. At present, four suspect, including Mr. Li, have been detained by the police in accordance with the law for suspected fraud, and all the funds involved have been seized by the police. The case is being further handled. (New Society)