According to data released by the Guangdong Branch of the General Administration of Customs on July 25th, from January to June, Guangdong's agricultural product exports amounted to 63.22 billion yuan, a year-on-year increase of 3%. With the in-depth implementation of the "the Belt and Road" initiative and the formal entry into force of the Regional Comprehensive Economic Partnership Agreement (RCEP), Guangdong's agricultural exports ushered in an unprecedented golden age. In 2023, the total export value of agricultural products in Guangdong jumped to 130.91 billion yuan, a year-on-year increase of 13.3%, accounting for 18.8% of the total export value of agricultural products in China. This brilliant achievement demonstrates the vigorous vitality of Guangdong's agricultural economy. Guangdong, as a major exporter of agricultural products that combines tradition and innovation, is responding to the country's open development strategy with practical actions, continuously consolidating close ties with traditional markets such as the United States, the European Union, and ASEAN, expanding the circle of friends for international cooperation, and making Guangdong's flavor spread throughout the world, contributing Guangdong's strength to promoting global agricultural trade prosperity and high-quality development. Customs officers carry out quarantine and supervision of agricultural products. Market Leading: Building a New Navigation Standard for Going Global On July 13th, a lychee exhibition called "Guangdong's' Litchi 'Quantity, Malay Fragrance" was held in Penang, Malaysia. Two famous lychees from Guangdong were sold out instantly, becoming a microcosm of the international charm of Guangdong's agricultural products. As a local characteristic fruit in China, lychee has been exported to various parts of the world due to its delicious taste, sweetness without greasiness, and has gained a large number of foreign fans. When the sweet aroma of Lingnan spreads across thousands of mountains and rivers overseas, the unique fragrance of Guangdong lychee has conquered the taste buds of people around the world and become a touching bond connecting Chinese and foreign friendship. Taking Zhanjiang as an example, a total of 1272.2 tons of lychee have been exported since the beginning of this year, with a value of 29.615 million yuan, an increase of 53.3% and 90.9% year-on-year, mainly to countries and regions such as North America and Southeast Asia. In the first quarter of 2024, Guangdong exported agricultural products worth 29.2 billion yuan, with RCEP member countries becoming key markets. The trade volume reached 7.2 billion US dollars in the first half of the year, with a year-on-year increase of 41.5% in exports, ranking first among the top five export provinces in China in terms of growth rate. If a quarter's data cannot reflect the whole picture, then the annual data is sufficient to demonstrate the good export situation of Guangdong's agricultural products. In 2023, Guangdong ports exported 2.935 million tons of meat, aquatic products, fruits, and vegetables. Among them, 31000 tons of shrimp were exported, an increase of 71.1%; The export of characteristic fruits has significantly increased, with exports of 26000 tons of Lingnan characteristic fruits such as lychee, longan, and pineapple, an increase of 46.7%. This string of data highlights Guangdong's key role in the global agricultural supply chain and is a powerful proof of its agricultural strength and open vitality. The leap in Guangdong's agricultural product exports is due to its strategic layout of precise market positioning and deep exploration of international cooperation potential. At the macro level, Guangdong has utilized the geographical advantages of the Guangdong Hong Kong Macao Greater Bay Area to strengthen economic and trade exchanges with global partners, especially with the implementation of RCEP, which has opened up an accelerator for international trade and cleared obstacles for agricultural product exports. According to statistics from the Guangdong Branch of the General Administration of Customs, the export value of agricultural products from Guangdong Province to RCEP member countries will increase to 26.97 billion yuan in 2023, a year-on-year increase of 15.4%, accounting for 20.6% of Guangdong's total agricultural product exports. Since the RCEP officially came into effect more than two years ago, Guangdong's agricultural enterprises have been riding the wave of free trade to continuously expand their overseas markets, especially the rise of the pre packaged vegetable industry, which has become a new highlight of Guangdong's agricultural product exports. On a micro level, Guangdong has optimized its customs clearance process, applied innovative technologies, and upgraded its industries to ensure the efficiency and quality of agricultural product exports, opening up a "green channel" for agricultural product exports. To ensure the clearance of fresh lychee, Shenzhen Customs has opened a green channel and created a "lychee export fresh express line". During the peak export period, a "5+2" appointment inspection system is launched, which prioritizes order acceptance, inspection, rapid release, and "cloud issuance" of quarantine certificates, reducing the clearance time by 20%. In this process, the market system plays a crucial role as a bridge connecting agricultural production and consumption, in promoting the export of agricultural products. Guangdong has established the "12221" market system by creating a big data platform for agricultural products, forming two teams of sales area buyers and cultivating production area brokers, expanding the two major markets of sales area and production area, planning two activities for buyers to enter the production area and agricultural products to enter the large market, achieving a package of goals such as brand building, sales increase, market guidance, variety improvement, and farmers' prosperity, laying a solid bridge for agricultural product exports. The "12221" market system has promoted the balance of internal and external sales of agricultural products, significantly enhancing the brand awareness and market competitiveness of agricultural products. Through the construction of big data platforms, Guangdong can accurately grasp market demand and supply situation, providing scientific basis for agricultural product exports. At the same time, the establishment of sales area buyers and production area brokers effectively connects the production and consumption ends, shortens the circulation process, and improves circulation efficiency. Expanding domestic and international markets, planning brand activities, and other measures have further enhanced the market share and brand influence of agricultural products. Brand building: Polishing the international new business card. With the arrival of summer, eel farmers in Guangdong have ushered in the peak sales season. The world's eels look at China, the Chinese eels look at Guangdong, and the Guangdong eels look at Taishan In 2023, the annual production of Taishan eel in Jiangmen, Guangdong is about 50502 tons, with a value of 6.34 billion yuan. The export volume of live eels accounts for 80% of the country's total, mainly exported to Japan and South Korea. According to Chen Peifeng, a farmer from Taishan, due to Japan's "Eel Festival" in July, the demand for goods from Japanese customers reached its peak this month, and one ton of eel can bring a profit of about 30000 yuan. Building ocean ranches is a new engine for the development of Guangdong's marine economy. Economic theory points out that brand building is the key to enhancing the competitiveness of agricultural product exports. By optimizing supply chain management, improving product quality and brand influence, Guangdong's eel industry continues to maintain a leading position in the international market. The implementation of brand strategy has greatly enhanced the added value and international awareness of agricultural products, contributing important forces to increasing farmers' income and rural revitalization. The international competitiveness of Guangdong, a major agricultural province, is to some extent attributed to high-quality brands. Dongguan, as the core city of the Guangdong Hong Kong Macao Greater Bay Area, has become an important participant in the international grain and oil market relying on its grain and oil processing industry cluster. Machong Town, known as the "number one town for grain and oil processing in China", gathers international giants such as Cargill, ADM, and Yihai, with an annual processing output value exceeding 30 billion yuan. Dongguan actively supports local enterprises and encourages them to cooperate with international giants to jointly create grain and oil brands with international influence. Dongguan's grain and oil products have won wide recognition in the international market, and the export volume has grown rapidly. Zhongshan, led by brand building, has achieved the improvement and efficiency of aquatic product exports. Regional brands such as Zhongshan Crispy Grass Carp have shone brightly in the international market. Zhongshan City continuously strengthens its brand effect, enhances the added value and international competitiveness of aquatic products through multiple measures such as policy support, quality supervision, and market promotion. Data shows that in the first three quarters of 2023, the total export value of agricultural products in Zhongshan reached 3.06 billion yuan, a year-on-year increase of 50.4%, with aquatic product exports accounting for an important share. The successful practice in Zhongshan has verified the driving effect of brand building on agricultural product exports. In Guangdong, various cities rely on their own resource endowments to develop the export of characteristic agricultural products, forming a unique export pattern. Guangzhou is implementing a brand strategy and striving to create a number of influential agricultural product brands in Guangzhou, such as Zengcheng Litchi and Conghua Litchi. Through variety cultivation, quality improvement, brand building, and standardized production, the industry quality and brand premium ability are enhanced. Jieyang City is committed to building a demonstration base for agricultural product exports, driven by both brand building and quality supervision, to achieve sustained growth in agricultural product exports. Yunfu City is deeply cultivating characteristic advantageous industries, such as Nanyao (cinnamon), and promoting the internationalization of agricultural products through brand building and active participation in international exhibitions. Chaozhou City focuses on characteristic agricultural products, such as Phoenix Dancong Tea and Cantonese Liangguo, and has built an international exchange and cooperation platform, successfully enhancing the international influence of local characteristic agricultural products. Business Innovation: Empowering a New Future for Agriculture. In May 2024, the "2024 Guangdong Prefabricated Vegetables Overseas Australia New Business Investment Inspection Team" went to Australia and New Zealand to investigate, establish overseas market structures, plan to build prefabricated vegetable overseas industrial parks, and explore shared factories and market systems. On July 16th, the "Guangdong Prefabricated Vegetable New Zealand Production and Sales Research Center" was officially launched in New Zealand. At the same time, not far from the center, the Guangdong Prefabricated Vegetable Overseas "Shared Factory" celebrated the opening of its second dumpling chain store in New Zealand. The Cantonese style dumplings produced through cross-border cooperation were praised by consumers on site. With the help of New Zealand as a "springboard", Guangdong's pre made dishes can not only "jump" and quickly enter the South Pacific market, but also gradually expand the global market. Data shows that Guangdong has gathered more than 6000 upstream and downstream enterprises in the pre packaged food industry, making it one of the core areas for the development of the national pre packaged food industry. In 2023, the output value of prefabricated vegetables in the province will increase by more than 25% year-on-year; The export value of prefabricated vegetables at all ports is 31.7 billion yuan, accounting for 18.3% of the national total. Guangdong has maintained a leading position in the province ranking of China's pre packaged food industry index for three consecutive years. Prefabricated dishes, with their convenient and delicious characteristics, meet the global market's demand for convenient food. In recent years, pre made meals have successfully entered the markets of countries such as the UK, South Korea, and New Zealand, demonstrating the transformation and upgrading of Guangdong's agricultural product processing industry and significant improvement in international competitiveness. Guangdong has provided strong support for the export of pre packaged dishes by optimizing its market system. For example, the "green channel" and export base construction of Guangzhou Customs have effectively shortened the export process of agricultural products and improved efficiency. At the same time, Guangdong actively integrates into regional economic cooperation frameworks such as RCEP, utilizing preferential policies such as tariff reductions and exemptions to further expand the international market for agricultural products. Prefabricated vegetable enterprises have taken advantage of this opportunity to successfully sell their products to various parts of the world, achieving structural optimization and industrial upgrading of agricultural product exports. The person in charge of the Department of Agriculture and Rural Affairs of Guangdong Province stated that Guangdong's pre made dishes are a healthy and delicious "feast for the mouth", a "blessed sharing" of Chinese culinary culture, and an international presentation of the achievements of rural revitalization. Guangdong's prefabricated vegetables going global should strive to become a vibrant industry carrier for building a community of human civilization, and should strive to become an exploratory practice for implementing Guangdong's "Five External Links" and building an "Overseas Guangdong". New technologies are constantly iterating, and new business models emerge endlessly. With the help of digital transformation, Guangdong continues to promote innovation and upgrading of agricultural product export models. By introducing modern information technologies such as the Internet of Things and big data, it improves agricultural production efficiency, optimizes supply chain management, and connects with the international market in a more intelligent and efficient manner. In February 2023, 800 boxes of nearly 3000 kilograms of dried cabbage from Qingyuan were exported to Malaysia through the cross-border e-commerce channel "9710" mode, promoting a new breakthrough in cross-border e-commerce of agricultural products. In August of that year, 3000 Qingyuan frozen fresh chickens were exported to Hong Kong and Macau through cross-border e-commerce for the first time. The fastest delivery time was 4 hours, and fresh Qingyuan chickens could be delivered to the dining tables of Hong Kong and Macau consumers. The innovation of these agricultural product export models demonstrates the vitality and potential of Guangdong's agriculture in the digital economy era. Building ocean ranches is a new engine for the development of Guangdong's marine economy. Relying on abundant marine resources, Yangjiang vigorously develops modern marine ranches and improves the quality and yield of seafood through gravity based deepwater cage aquaculture. Jiangmen continues to make efforts in building offshore ranches and creating a "blue granary". Customs has set up a local inspection for imported and exported agricultural and food products