Hubei 'opens' summer resort and' coolness' formula

2024-07-30

Long summer is endless, how can we cool down? There is a breathtaking 20 ℃ coolness in the waters of Jingshan and Chu. The diverse terrain and landforms in the Hubei region, including high mountains, canyons, caves, lakes, streams, and other natural resources, provide rich application scenarios and spaces for summer tourism. Since the beginning of this year, Hubei has combined its ecological and geographical advantages to launch the top ten summer vacation tourism destinations, top ten summer vacation tourism routes, and a list of summer vacation tourism activities in Hubei. At the same time, it has promoted "cool" resources from multiple sources, polished the summer tourism brand of "like-minded Hubei, cool summer", and led tourists to share the coolness and excitement of summer. Where to go to escape the heat in Hubei? The Department of Culture and Tourism of Hubei Province has done a good job in top-level design and coordinated the planning of new summer escape routes. On July 14th, the top ten summer vacation tourist destinations in Hubei Province were announced, including Shennongjia with "Green Shennongjia, 20 degree Summer", Liangcheng Lichuan with "Cool Lichuan, Vacation Paradise", Wudang Mountain with "Summer Resort Wudang, Immortal Music Long", Xianning Jiugong Mountain with "Nine Palaces Cool, Summer Resort Paradise", Yichang Bailihuang with "Three Gorges Cloud Grassland, Pure Love Vacation Resort", Dabie Mountain with "Middle Grade Huanggang in Dabie Mountain, Cool Summer Resort Drunken Paradise", Badongye Sanguan Green Onion Slope with "Central China Liangdu, Southern Snow Township", Baokang Yaozhi River with "Ecological Yaozhi River, Strolling Six Pillars Pass". Liuzhu Pass, Xiaoxi Lake in Huase Valley, known as the birthplace of humanity and the beginning of health and wellness, and Dahong Mountain in Suizhou, known as the "Free and Easy Dahong Mountain". Hubei Culture and Tourism went to Changsha to promote summer tourism products. The relevant person in charge of Hubei Provincial Department of Culture and Tourism introduced that in creating a summer tourism destination, Hubei not only fully utilizes good ecological resources, but also continuously cultivates innovative product systems, integrates business operations, and creates differentiated selling points, launching more innovative summer tourism products. Thousands of miles with different winds, hundreds of miles with different customs. In order to meet the diverse market demand of most tourists who hope to "eat" local specialties and "stay" in exotic places, local cuisine and accommodation products will be deeply integrated with other tourism products in this summer vacation destination promotion in Hubei. The Baokang Yaozhi River · Liuzhuya Ecological and Cultural Tourism Area combines Confucian culture to create a garden of traditional Chinese culture and elegance; Xianning Jiugong Mountain hosts a starry sky camping event, igniting a summer carnival craze in Hubei with camping parties, providing a variety of creative choices for tourists. In response to the different needs of tourists, Hubei Province has linked cooling scenic spots into a chain and launched ten customized routes, including slow mountain and water secret self driving tours, mountain dwelling time cool tours, and forest healing quiet tours. These routes not only connect key scenic spots in the surrounding areas, but also cover summer retreats such as rafting, camping, and stargazing, "said a person in charge of the Hubei Provincial Department of Culture and Tourism. The aroma of wine is also afraid of deep alleys. Hubei strengthens the promotion and customer attraction of summer tourism products with a focus on the top ten summer resorts. On July 23-24, the "Hubei, Cool Summer" Hubei Summer Resort Week Summer Cultural and Tourism Promotion (Changsha Station) event, hosted by the Hubei Provincial Department of Culture and Tourism, entered Changsha, Hunan Province. The top ten summer resort tourist destinations in Hubei Province were showcased in groups and became extremely popular. As a well-known "Liangdu" in Hubei, the Enshi Lichuan exhibition booth has attracted many citizens to stop and inquire. Yang Yanbing, Director of the Culture and Tourism Bureau of Lichuan City, introduced that located between the two "furnaces" of Wuhan and Chongqing, Lichuan has abundant mountain and water resources, including the national 5A level tourist attraction Tenglong Cave, four national 4A level tourist attractions, numerous small and beautiful rural tourist attractions, as well as more than 2000 homestays and supporting summer properties, which can meet various vacation needs. This summer, there are 350000 people escaping the heat in Sumadang alone, and dialects from various places can be heard in Lichuan. I have learned from various sources that Enshi and Shennongjia not only have beautiful scenery, but they are also very cool. I really want to go and experience them, and it would be best to invite a group of friends Mr. Pan, a resident of Changsha, said that he has visited summer resorts in and around Hunan Province before. He plans to take a summer vacation with his family in Enshi and Shennongjia, Hubei. Hubei summer products are very popular, and recently we have new orders every day Feng Jingdong, Deputy General Manager of Hunan China Railway International Travel Agency Co., Ltd., introduced that the travel agency has currently launched Hubei summer vacation tourism destination themed products on all online platforms and more than 300 stores in Hunan. Among them, products from the western Hubei direction (Enshi, Yichang, Shennongjia) are the most popular. As of now, Hunan China Railway International Travel Agency has sent more than 7000 tourists to Hubei this year, and it is expected that the number of tourists for the whole year will increase by about 50% year-on-year. During the promotion period in Changsha, 13 units in Hubei, including the Shennongjia Forest District Cultural and Tourism Bureau, Lichuan Tenglongdong Scenic Area Tourism Resource Development Co., Ltd., and Suizhou Zizi Cultural and Tourism Operation Co., Ltd., signed on-site contracts with the Changsha Tourism Association and 11 local travel agencies in Hunan to achieve strategic cooperation on long-term "attracting tourists to Hubei". On July 16th, the Department of Culture and Tourism of Hubei Province also organized the promotion of the top ten summer resort tourist destinations in Hubei Province, known as "Zhiyin Hubei, Cool Summer", and the first launch of the Hubei Cultural and Tourism "Zhiyin" subway special train in ten cities across the country. Qingliang Hubei "met local residents on subway trains in cities such as Beijing, Shanghai, Hangzhou in Zhejiang, Shenzhen in Guangdong, Nanjing in Jiangsu, Qingdao in Shandong, and Changsha in Hunan. The relevant person in charge of the Hubei Provincial Department of Culture and Tourism said, "We are committed to focusing our work on exploring the 'shining points' of Hubei, and using the' summer resort+'approach to create a batch of famous, interesting, and entertaining Jingchu tourism products

Edit:NingChangRun    Responsible editor:LiaoXin

Source:China Culture Daily

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