From film and television shooting to local cultural tourism, a complete industrial chain of continuous upgrading and feedback has been formed in a closed loop. The dreamlike light and shadow constantly match and balance the supply of cultural tourism with urban renewal, achieving continuous upgrading. With the popularity of the TV drama "My Altay", Altay in Xinjiang has become a "poetry and distant place" in the hearts of many people. According to statistics from the local cultural and tourism department, in June of this year, the search popularity in Altay increased six times year-on-year, and the booking volume of vacation products and tourism in Altay region increased by 370% month on month. Since the summer vacation, check-in tours to film and television locations have become a dark horse in tourism. A popular TV series "Flowers" has sparked the "same style effect", causing many identical styles to become popular overnight. The 16888 yuan Fanhua suite is hard to come by, and the customized phone calls for Hu Ge Fanhua's same style suit have exploded. Visitors flock in, making the once peaceful tourism on Huanghe Road in Shanghai continue to soar. According to a report released by the China Tourism Research Institute, the influence of variety shows and TV dramas on the selection of tourist destinations is second only to recommendations from family and friends. Many tourists will "suddenly fall in love" with a destination after watching a certain film or TV series, and want to go to the filming location to personally experience the scenery in the camera, take the same travel route, take photos in front of the same buildings for check-in, and so on. The potential cultural and tourism consumption dividends have been activated with just one click, opening up a broader audience market. Renowned director Jia Zhangke and his film "Good People in the Three Gorges" brought Chongqing and Fengjie to the world through the "Three Gorges Narrative" of "film and television+cultural tourism". At that time, when fans talked about Chongqing, they couldn't do without the Three Gorges. After the release of "Young You", the image of Chongqing's film and television industry has undergone significant changes in the public eye. Checking in the filming location of "Young You" has become a must visit for outsiders traveling in Chongqing. After the release of 'Passing Through Your World', the filming location of Chongqing Erling Second Factory became a must visit destination. With the explosive popularity of 'Derailment' at the beginning of the year, this cultural and creative park full of historical charm and modern atmosphere has once again entered the public eye. Fans follow the perspective of Jiang Xiaoyuan and Qilian in the drama, checking in the scenes that appear in the show and searching for traces of filming at that time. I came to Goose Ridge to check in as a filming location because I enjoy watching 'Derailment' Ms. Tang, a resident of Chongqing, said. On July 21st, the person in charge of the second factory in Erling told reporters that there are old staircases full of Chongqing memories, old printing factories full of "artistic style", and "youth stories" belonging to Chongqing. With the popularity of one film and television drama after another, it has become a new landmark of Chengdu Chongqing trend and a national 4A level tourist attraction. The daily average flow of people in the park exceeds 7000, and during peak periods, it exceeds 15000. Excellent film and television works have achieved an organic integration with urban tourism. Through exquisite camera language, they showcase local scenery, historical and cultural buildings, specialty cuisine, etc., which have a very obvious promoting effect on the cultural and tourism development of the cities where the scenes are filmed Renowned actor Qiao Shan said that compared to traditional tourism promotion, film and television works are more likely to gain viewership and likes. After the TV drama "Riding the Wind and Waves" was aired in April this year, the Liaoning Huludao Xingcheng Supply and Marketing Cooperative, Jinhong Swimsuit Factory, Xingcheng Ancient City Wall, and Weimin Coffee Shop involved in the drama have become check-in spots. The residences of the characters in the drama have been or are being converted into homestays, forming a tourism culture with the characteristics of "riding the wind and waves". The local cultural and tourism department has set up a tourism line based on the plot, effectively promoting the high-quality development of the local cultural and tourism industry. Data shows that during this year's May Day holiday, Huludao City received 28.16 million tourists, a year-on-year increase of 90.56%, with tourism revenue of 2.072 billion yuan, a year-on-year increase of 94.27%. In recent years, the proportion of cultural tourism in film and television dramas has been increasing, from the initial icing on the cake to promoting the development of the plot, and even becoming the main storyline. The integration of cultural tourism and film and television dramas has become increasingly natural and its role has become more prominent. The "Chang'an Twelve Hours" block located in Qujiang New District, Xi'an, Shaanxi Province has been selected as a "2023 China Tourism Entrepreneurship and Innovation Demonstration Case". By injecting film and television elements into the real space, this theme street is built into a new consumption complex composed of "popular dramas+immersive entertainment+theme catering+China-Chic products". Taking the TV series as a starting point, the neighborhood strives to create a unique and charming traditional cultural tourism experience. Recently, the popular TV series "Go to a Windy Place" successfully showcases the unique charm of Dali, Yunnan through the story of the life changes and spiritual healing journey of the protagonists Xu Hongdou and Xie Zhiyao. Subsequently, the cultural and tourism department of Dali Prefecture, Yunnan Province, provided a subsidy of 2 million yuan for the drama, focusing on improving and developing new scenic spots around the theme of "Go to a Wind Blowing Place". The producer of 'My Altay' has established deep cooperation with local cultural and tourism departments and publishing houses, focusing on creating a new sample of cultural life around 'reading a good book, watching a good drama, and going to a good place', and driving audiences to turn online attention into offline momentum. The local area has also launched tourism products with the same route as the TV series, customized themed flights, cultural and tourism joint membership cards, etc., to deeply explore the value of IP. The reporter learned from the Liangjiang International Film and Television Base in Chongqing that since the filming of the movie "1942" in 2012, the base has attracted a large number of tourists and film and television professionals, and has produced dozens of film and television dramas. Nowadays, within the 460000 square meter base, there are multiple exhibition halls and performance areas, showcasing the cultural style and folk customs of the Republic of China period to tourists. According to the relevant person in charge of Chongqing Culture and Tourism Commission, in recent years, the local support for the film and television industry in Chongqing has been increasing, and many film and television industry parks have been built. According to incomplete statistics, more than 100 films and TV dramas are produced in Chongqing every year. Efforts are being made to turn the traffic of popular dramas into "retention". The domestic film and television industry is flourishing and developing, and the driving force of film and television dramas on the cultural and tourism effects of filming locations is becoming increasingly evident. Through vivid stories and scene settings, film and television dramas create a strong sense of immersion for the audience towards the filming location and the products in the drama, stimulating their desire to experience and consume firsthand. Delida Nabi, Director of the Culture, Sports, Radio, Tourism Bureau of Altay Region, said that before the TV drama was broadcasted, ski resorts were a major characteristic label of Altay. Faced with the hot effect brought by the TV drama, how to retain the tourism flow brought by the popular drama is also a key issue that the local area focuses on solving. Currently, the local authorities are working hard to open direct flights to Altay. In addition to the existing direct flights from Beijing, Xi'an, Chengdu, Guangzhou and other places, they are increasing their cooperation with airlines and striving to open more direct flights in the future. In fact, as early as January this year, the State Administration of Radio, Film and Television released relevant plans, aiming to promote the creation and broadcasting of excellent film and television works, promote the emergence of a group of actual filming locations, form a replicable and promotable new model of "film and television works+urban cultural tourism integration" to promote consumption, and form a new trend of "watching dramas and taking photos". Behind the phenomenon of 'one drama igniting a city' is the deep integration of cultural and tourism industries, which helps to enhance the city's visibility and reputation, and drive the local tourism economy and consumer market Bai Wenxi, Vice Chairman of the China Enterprise Capital Alliance, said that the popularity of film and television works is cyclical, and with the acceleration of updates and iterations of popular dramas, some cities have not escaped the dilemma of being only popular for a while. Bai Wenxi believes that with the influx of film and television dramas, whether the hardware capabilities of filming locations can withstand the corresponding traffic, and whether they can take advantage of this opportunity to complete urban spatial transformation and infrastructure improvement... These are all topics that local governments and cultural and tourism enterprise operators need to think about in the long run. In the current new forms of check-in economy, internet famous landmarks, food business cards, night economy, etc., film and television works need to better integrate with local culture in order to create a diverse and incredibly rich cultural matrix Yang Chenghu, Vice Dean of the School of Arts and Media at Beijing Normal University, said. (New Society)