In order to accelerate the filling of the gaps in the consumption and use of new energy vehicles in rural areas, improve the level of green and safe travel for residents, empower the construction of beautiful rural areas and the comprehensive revitalization of rural areas, the Ministry of Industry and Information Technology and five other departments recently jointly issued a notice to organize the 2024 New Energy Vehicle Campaign to the Countryside. This event will be held from May to December, selecting 99 new energy vehicle models that are suitable for the rural market, have a good reputation, and reliable quality. We will conduct centralized exhibitions, test drives, and other activities to enrich the consumer experience and provide diversified choices. It is reported that the event also organized charging and swapping services, new energy vehicle underwriting, claims, credit and other financial services, as well as maintenance and other after-sales services to collaborate in rural areas, filling the gaps in the supporting environment in rural areas. Implement support policies such as exchanging old cars for new ones and addressing shortcomings in county-level charging and swapping facilities, and provide direct discounts to consumers. The notice clearly states that a group of typical counties with low proportion of promotion and application of new energy vehicles and great market potential in the future will be selected to hold several special events, with a focus on radiating surrounding towns and villages. Based on the actual situation of the region, several characteristic activities will be carried out to form a "1+N" activity layout; Encourage new energy vehicle production enterprises, sales enterprises, financial institutions, charging and swapping facility enterprises, sales and after-sales service enterprises to actively participate, and develop promotional plans in combination with support policies such as exchanging old for new and county level charging and swapping facilities to make up for shortcomings, and establish a sound after-sales service system; The activity is carried out in a combination of "on-site+cloud", and offline activities are carried out through the combination of typical county specific activities and surrounding township specific activities. Online activities mainly include online exhibitions, live broadcast interactions, etc., and offline activities are carried out through e-commerce and Internet platforms. (Lai Xin She)