The 2023 World Tourism Fair in London, UK will be held from 6th to 8th at the London Exhibition Centre. The China exhibition area with the theme of "Hello! China" as the national tourism image of China was unveiled at the trade fair. On November 6th, a woman visited the China exhibition area of the World Tourism Fair in London, UK. Li Ying, a journalist from Xinhua News Agency, discovered in the exhibition area of China that the image of the national treasure giant panda can be seen everywhere. The exhibition area integrates Chinese elements such as Chinese red, auspicious cloud patterns, and bamboo, creating a strong Chinese cultural atmosphere and showcasing the unique charm of China's inbound tourism. It is reported that during the three-day event, the China exhibition area will focus on promoting "Hello! China" tourism routes to China, as well as tourism products such as Beijing culture, "China's first inbound tourism stop" Shanghai, Shaanxi, the starting point of the ancient Silk Road, and Hubei, the province of thousands of lakes. It was reported that this was the first time that China sent a delegation to participate in the offline exhibition of the fair after the COVID-19 epidemic. Led by the China Tourism Office in London, cultural and tourism departments from Beijing, Shanghai, Shaanxi, Hubei, and Jiangxi provinces and cities, as well as tourism enterprises and airlines, jointly participated in the exhibition, showcasing new tourism products and routes to China under different themes, and promoting the latest inbound tourism policies. On November 6th, a woman obtained a live made sachet at the China exhibition area of the World Tourism Fair in London, UK. Xinhua News Agency reporter Li Ying took a photo of Alastair Blackburn, a British collector of traditional Chinese painting, who has visited China multiple times. He said in an interview with a reporter from Xinhua News Agency that he would recommend other people to travel to China and experience different customs, cuisine and culture. Rosie Frutsky, a "internet celebrity" who came to pay attention to China's tourism and cultural resources, said that she has received a lot of inspiration in the China exhibition area. Before the epidemic, she had visited cities such as Beijing, Shanghai, and Harbin and was very eager to visit China again. China's tourism resources are too abundant to be seen in just one trip. Stephen Romer, CEO of Dieterme Tourism Group, which focuses on the Asian tourism market, said that the China exhibition area is his first focus after coming to the trade fair. For him, travel promotes mutual understanding among people, allowing people from different backgrounds to communicate and understand each other. On November 6th, people visited the China exhibition area of the World Tourism Fair in London, UK. Li Ying, a journalist from Xinhua News Agency, took a photo of Li Liyan, Minister Counselor of the Chinese Embassy in the UK, saying at the opening ceremony of the China exhibition area that as the haze of the epidemic has dissipated, the world tourism market is rapidly recovering vitality, and China is also welcoming world tourists with open arms. The theme of this year's China exhibition area, "Hello! China," is the first release of China's national tourism image in London. It is a sincere invitation to meet China and also marks a new chapter in cooperation between Chinese and English tourism. The London World Tourism Fair is one of the largest and most professional tourism exhibitions in the world. The theme of this exhibition is "You have the power to change travel - travel has the power to change the world". On November 6th, at the China exhibition area of the World Tourism Fair in London, UK, a woman sniffed a sachet made on site. On November 6th, a man tasted Chinese tea at the China exhibition area of the World Tourism Fair in London, UK, as photographed by Xinhua News Agency reporter Li Ying. Photographed by Xinhua News Agency reporter Li Ying