A podcast full of cultural depth, an audio book favored by the audience, a well produced radio play... online audio products with increasingly expanded form and content are gradually "stepping into" the ears of users, becoming "companions" of users in commuting, home, sports and other scenes. To meet the diversified needs of "listening", "commuting every day is relatively long, and it takes about 2 hours to go back and forth by subway. Listening to audio books on the road has become a good choice for self accumulation." Tan Yueming, who works in Beijing, said that audio books are more convenient and efficient than paper books. "After listening to more than ten books in one year, we can gain a lot from reading." "Compared with the live programs of the car radio, the online audio platform gives users more choices. Now, before driving out, I always choose to play a cross-talk, storytelling or talk show on the 'Himalayas', and the whole journey will be more enriching and interesting." Mr. Li, who likes listening to language programs, said. "You can get the latest information by listening to information products on the way to work. After you go home, you can listen to your favorite host chat in the podcast, or listen to some teachers' sharing in the knowledge course. There is a feeling of spiritual communication inside." Wang Nuo, a netizen, said that compared with text and video, audio products liberate hands and eyes and absorb content more efficiently. "Now with the help of sports watches and Bluetooth headphones, it is more convenient to listen to audio products during sports. Every time you run outdoors, you can listen to radio dramas to help eliminate loneliness and boredom during running." Sports enthusiast Huang Yue said frankly. The rise of audio content creators is accompanied by the growth of the number of users and the other end of audio content creators. At present, audio creators have formed a huge new professional group. "My major in college is broadcasting and hosting. Recording audio books and radio dramas can give play to my professional strengths in my spare time, and at the same time, I can earn a certain amount of income." A new voice actor said that most of the voice actors around have experience in recording relevant online audio products. From the perspective of professional development, these experiences can help them quickly accumulate the ability to grasp the voice state of different characters and enrich their recording experience. "At present, radio drama production has become one of the core businesses of our company." According to the founder of a sound studio in Beijing, with the popularity of radio dramas and other related audio products, the studio's business has become more stable and its overall revenue has increased. The studio has gradually formed a creative team focusing on voice directors, dubbing actors, sound recorders and post production. According to the survey data of iResearch, when it comes to the reasons for creating audio products, besides earning income, 56.2% of online audio creators choose to "express their personal feelings", while the proportion of "share their lives and interests with others" reaches 54.9%. "Through podcasts, I can express my views and share with more colleagues my views on current social hot topics and topics of interest, which makes me feel very satisfied." Zhao Ziyu, the creator of the podcast, said that after the first podcast program she worked with her partner went online, she received a lot of praise and interaction from the audience, which inspired