In view of the chaos of minors participating in webcast reward, the supervision has made a move. On May 7, the State Administration of radio, film and television and other four departments issued the opinions on standardizing webcast reward and strengthening the protection of minors. The opinions put forward that minors are prohibited from participating in live broadcasting and reward. The website platform shall adhere to the principle of being most beneficial to minors, improve and improve the protection mechanism for minors, strictly implement the requirements of the real name system, and prohibit providing minors with cash recharge, "gift" purchase, online payment and other reward services. Strengthen daily supervision over the use of the so-called "online popular children" live broadcast for profit, strictly take disposal measures if illegal accounts are found, and investigate the responsibility of relevant website platforms. It is worth noting that the previous regulation has repeatedly emphasized the prevention of addiction of minors in the game field and the quota management of webcast rewards, which is the key work of the "Qinglang" series of special actions in 2022. Industry insiders pointed out that in 2022, the supervision in the field of webcast will be further deepened with the implementation of more regulatory rules. The overall supervision still focuses on three main lines: marketing behavior, anchor management and user protection. Opinions involving multiple normative platforms For the problem of minors engaging in anchor, the opinions emphasize that the website platform should strengthen the registration and audit management of anchor account, and shall not provide network anchor services for minors under the age of 16. If providing network anchor services for minors between the ages of 16 and 18, the consent of the guardian shall be obtained. Strengthen daily supervision over the use of the so-called "online popular children" live broadcast for profit, strictly take disposal measures if illegal accounts are found, and investigate the responsibility of relevant website platforms. "The website platform shall cancel the reward list within one month after the publication of this opinion, prohibit ranking, drainage and recommendation of network anchors based on the reward amount, and prohibit ranking users based on the reward amount." The opinions further refine the specification of live reward, and require to strengthen the standardized design of the name and appearance of "gifts", and do not induce users by exaggerating display, rendering special effects, etc. Strengthen the safety assessment of new technologies and new applications on-line, and do not run various functional applications with the reward amount as the only evaluation standard on-line. In addition, the Opinions also give special requirements for the peak period of minors' Internet access. From 20:00 to 22:00 every day is the peak time for teenagers to surf the Internet, and it is also an important time point for standardizing webcast. During the daily peak hours of the website platform, the number of "even wheat PK" in the live broadcast room of a single account shall not exceed 2 times, the link of "PK punishment" shall not be set, and the technical implementation method for "PK punishment" shall not be provided to avoid inducing and misleading minors. The website platform shall be forced to offline all services under the "youth mode" after 22:00 every day, and shall not provide or provide a way to open the conventional mode in a disguised form, so as to ensure sufficient rest time for teenagers. The protection of minors has become an important task of supervision Previously, the regulation has repeatedly emphasized the prevention of addiction of minors in the game field and the quota management of online live broadcasting reward. The notice on strengthening the management of online show live broadcasting and e-commerce live broadcasting issued in November 2020 has made it clear that "minors cannot reward". On March 17, the State Council Information Office held a press conference on the "Qinglang" series of special actions in 2022. Sheng ronghua, deputy director of the state Internet Information Office, said that this year's "Qinglang" series of special actions will take the control of chaos in the field of webcast and short video as one of the 10 key tasks. Two of these concerns the protection of minors. Sheng ronghua introduced that it is necessary to strictly regulate the behavior of passion reward, high reward and inducement reward, especially the behavior of inducing minors to reward; We will resolutely curb the use of minors to make profits and create "online popular children" through live broadcasting and short videos, which infringe on the rights and interests of minors. On April 15 this year, the network audio-visual program management department of the State Administration of radio and television and the Publishing Bureau of the Central Propaganda Department issued the notice on strengthening the management of game live broadcast on the network audio-visual program platform. The notice continued to emphasize that "the game live broadcast platform shall establish an anti addiction mechanism for minors and prohibit minors from recharging and rewarding". Insiders pointed out that, on the one hand, the protection of minors has always been an important direction of Internet content supervision, and the supervision of minors' use time and payment in various fields such as games and webcast will continue to be promoted and implemented; On the other hand, live broadcast platforms such as tiger teeth and fighting fish have launched the youth model. "In 2022, the regulation in the field of webcast will be further deepened with the implementation of more regulatory rules." Fu Tianzi, an analyst at Everbright Securities, pointed out in his research report that the overall regulatory context still focuses on three main lines: marketing behavior, anchor management and user protection. In terms of user protection, on the one hand, the live broadcast reward limit is the general direction of supervision. In the future, it is expected to specify specific reward limits, which will have a certain negative impact on the revenue of the live broadcast platform in the short term. However, in the medium and long term, the relative advantages of the head live broadcast platform can be revealed, which is conducive to optimizing the competitive environment of the industry. On the other hand, it is still possible to gradually extend the follow-up of minors' anti addiction to the webcast and short video industries. The supervision may directly regulate the use duration of minors, which will have an impact on the live broadcasting platform with a high proportion of minors to a certain extent. (Xinhua News Agency)